Chris Pronger is a former NHL MVP who played 19 years in the league before embarking on his journey into entrepreneurship with his adult beverage business.

JRNY is a Canadian whisky created by the Brothers Sean and Chris Pronger with award-winning distillery Niagara Falls Craft Distillers Whisky. 

On this episode, Jake and Chris discuss:

- Life in the NHL, mistakes, and lessons learned

- Developing a professional mindset in athletics and business

- Launching JRNY and competing in the beverage market

Check out JRNY here: https://jrnyspirits.com/

Topics:

(00:00:00) - Intro

(00:04:34) - How youth sports have changed

(00:09:44) - Developing a professional mindset in athletics

(00:12:01) - Misconceptions about leadership in pro sports

(00:14:36) - What it takes to play 19 years in the NHL

(00:16:37) - Transitioning back to civilian life

(00:19:18) - Mentors & investing

(00:33:32) - Discovering yourself after retiring

(00:39:27) - Launching a whiskey brand

(00:52:02) - Bouncing back from failure

(00:53:24) - How to pick great partners in business

(00:58:51) - Competitive advantages

(01:01:17) - Brand inspirations

(01:06:32) - Building relationships

(01:08:57) - Chris’ real estate strategy & career reflections

(01:24:56) - What is your favorite hotel?

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