What do hundreds—maybe thousands—of today’s home improvement business owners have in common?

They have all been influenced by Rob Levin, who has helped shape the home improvement industry as we know it. If you’ve been around long enough, you’ve either worked for one of his companies, learned from someone who did, or competed against them.

It all started back in the ‘80s, when Rob quit his CPA job to help grow AMRE (American Remodeling) from a single office surviving on an SBA loan to $300M in revenue across 56 locations. 

Rob’s story isn’t just a nostalgic trip through time—it’s a blueprint for scaling a sales-driven, systemized, and profitable company.

Listen in as Brian and Rob discuss how he trained and led more than 600 salespeople, oversaw 2,200 employees, and created systems so effective that dozens of his former team members went on to start their own companies. He also shares how he did it all with the mindset and precision of a CPA-turned-COO who believed success wasn’t just about hustle—it was about math, discipline, and leadership.

This one is part history lesson, part MBA class, and part gut check. And it proves that while a lot has changed in the industry, the fundamentals haven’t. Whether you’re just getting started or running $20 million a year, there’s something in here for you.

Key Moments: 

(0:00) Intro

(1:10) Meet Rob Levin: The Man Who Trained an Industry

(3:47) From SBA Loan to $300M Empire: The AMRE Origin Story

(8:43) Tips for Building a High-Performing Sales Team

(10:16) The Math Behind Million-Dollar Sales Teams

(13:07) The 3-Month Rule: When to Pull a Sales Rep Off the Field

(17:48) The Hard Calls Every Owner Must Be Willing to Make

(21:01) How Financial Discipline Built a Powerhouse

(24:47) Determining Your Marketing Costs

(30:41) Revenue Growth & Gross Margin: Where Most Owners Mess Up

(37:51) Rob’s Blueprint for Building a Sustainable Business

(45:11) A Cautionary Tale About The Power of Belief (And a Lost RBA License)

(50:39) Mentorship, Legacy & Lessons from Industry Giants

(54:41) Rob’s Final Word: What Really Makes a Business Work

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Additional Resources:

⚡ Learn more about Discovery Day at The Wealthy Contractor Success Society: https://TheEntryDoor.info/ 

⚡ Brian’s book, The 7 Secrets To Becoming A Wealthy Contractor, is now available. Visit https://www.TheWealthyContractor.com/ for a free copy (just pay shipping).

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