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Lessons from Stripe on adding new products - Assessing ideas, structuring teams, and tactics for product reviews | Tara Seshan (Watershed, Stripe)
Tara Seshan is the Head of Product at Watershed, a climate platform that companies use to measure, report, and reduce their carbon emissions. Before joining Watershed, Tara was Head of Product at Stripe throughout the launch of Stripe Billing and Stripe Treasury. As a Thiel Fellow and experienced multi-product builder, Tara brings a wealth of experience with 0-1 SaaS products.
In today's episode, we discuss:
Referenced:
Companies Referenced:
People Referenced:
Where to find Tara Seshan:
LinkedIn: https://www.linkedin.com/in/tarstarr/
Twitter: https://twitter.com/tarstarr
Where to find Brett Berson:
Twitter: https://twitter.com/brettberson?lang=en
LinkedIn: https://www.linkedin.com/in/brett-berson-9986094/
In this episode, we cover:
(0:00) Intro
(3:55) How Stripe navigated the path from single to multi-product
(6:00) How to allocate resources across a primary product and secondary bets
(7:46) How to launch products using small teams
(12:25) What makes a great early-stage product thinker
(13:08) Key indicators for spotting early-stage product talent
(16:33) A common fail-case when hiring for potential over experience
(18:32) 5 interview questions to unearth hidden talent among product candidates
(20:35) What Stripe got wrong when it first launched Billing
(26:00) How Stripe adapted to new buyer profiles
(28:50) Why new product teams should be treated like a startup within a company
(30:35) The importance of “definite optimism”
(31:44) How Watershed prioritizes new products in an early market
(33:53) The methodical versus analytical approach to picking new products
(40:08) Setting goals and evaluating new product bets
(41:55) How Tara runs new-product reviews
(42:10) “The Enterprise Rent-A-Car Story” and why it matters
(43:56) The 12 questions Tara asks in product reviews
(46:17) How to use product review questions pre-meeting
(46:34) The rationale behind Tara’s 12 questions
(48:13) How Tara re-focusses the questions when building products for net-new-customers
(49:43) How to collect and leverage user feedback when building new products
(51:58) Why product development must start with problem validation
(53:52) Two people who had an outsized impact on how Tara thinks about product
(54:50) Outro
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By First Round
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5757 ratings
Tara Seshan is the Head of Product at Watershed, a climate platform that companies use to measure, report, and reduce their carbon emissions. Before joining Watershed, Tara was Head of Product at Stripe throughout the launch of Stripe Billing and Stripe Treasury. As a Thiel Fellow and experienced multi-product builder, Tara brings a wealth of experience with 0-1 SaaS products.
In today's episode, we discuss:
Referenced:
Companies Referenced:
People Referenced:
Where to find Tara Seshan:
LinkedIn: https://www.linkedin.com/in/tarstarr/
Twitter: https://twitter.com/tarstarr
Where to find Brett Berson:
Twitter: https://twitter.com/brettberson?lang=en
LinkedIn: https://www.linkedin.com/in/brett-berson-9986094/
In this episode, we cover:
(0:00) Intro
(3:55) How Stripe navigated the path from single to multi-product
(6:00) How to allocate resources across a primary product and secondary bets
(7:46) How to launch products using small teams
(12:25) What makes a great early-stage product thinker
(13:08) Key indicators for spotting early-stage product talent
(16:33) A common fail-case when hiring for potential over experience
(18:32) 5 interview questions to unearth hidden talent among product candidates
(20:35) What Stripe got wrong when it first launched Billing
(26:00) How Stripe adapted to new buyer profiles
(28:50) Why new product teams should be treated like a startup within a company
(30:35) The importance of “definite optimism”
(31:44) How Watershed prioritizes new products in an early market
(33:53) The methodical versus analytical approach to picking new products
(40:08) Setting goals and evaluating new product bets
(41:55) How Tara runs new-product reviews
(42:10) “The Enterprise Rent-A-Car Story” and why it matters
(43:56) The 12 questions Tara asks in product reviews
(46:17) How to use product review questions pre-meeting
(46:34) The rationale behind Tara’s 12 questions
(48:13) How Tara re-focusses the questions when building products for net-new-customers
(49:43) How to collect and leverage user feedback when building new products
(51:58) Why product development must start with problem validation
(53:52) Two people who had an outsized impact on how Tara thinks about product
(54:50) Outro
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