In this episode of Let’s Chat, Sarah wraps up Money Mindset March with a powerful and honest question:

Is it really about the money… or is it something deeper?

While many people believe they’re held back by finances, Sarah challenges listeners to look beneath the surface. Because often, the hesitation to invest in yourself—whether in business, growth, or opportunity—isn’t just about money.

It’s about what happens after you say yes.

Drawing from her own journey of investing in mentors, education, and personal growth (even when it didn’t make logical sense), Sarah explores the deeper fears that can keep people stuck—like the fear of responsibility, fear of failure, and fear of not following through once you have the tools.

This episode breaks down how to distinguish between a real financial limitation and an emotional response, how to make smarter investment decisions, and why self-trust is often the real barrier—not money.

Through practical frameworks and reflection prompts, Sarah encourages listeners to become more aware of their patterns, take ownership of their growth, and start showing up for themselves—even in small ways.

If you’ve ever told yourself “I can’t afford it,” this episode will help you ask a better question—and uncover what’s really holding you back.

In This Episode Sarah Discusses…

• The difference between a true financial limitation vs. an emotional reaction
• Why “I can’t afford it” is sometimes about fear, not money
• How investing in yourself creates responsibility—not just opportunity
• The hidden fear of having to follow through after saying yes
• Why self-trust plays a major role in personal and professional growth
• How to properly evaluate courses, coaches, and programs before investing
• The importance of doing your due diligence before spending money
• Why not all investments are good—and how to spot the difference
• The power of deciding to fully commit before making an investment
• How growth doesn’t always require money—sometimes it requires action
• Common ways people avoid growth by using money as an excuse
• Simple ways to start investing in yourself without spending anything
• How small actions build confidence and reinforce new beliefs
• The importance of awareness when making decisions about growth

RESOURCES MENTIONED

• Love FREE high quality CEUs? Join our free community by ⁠⁠clicking here.⁠⁠
• Want a step-by-step framework to make attracting your first client feel easy? Download⁠ ⁠it here⁠⁠!
• Thinking of joining our 32 CEU coaching program? Grab your exclusive podcast discount here.
• Follow me on social: ⁠⁠@sarahburby ⁠⁠⁠⁠@mindbodybehavioranalysts ⁠

SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

In this episode of Let’s Chat, Sarah continues Money Mindset March by challenging a common belief many of us carry:

“Once I make more money, then I’ll finally feel free.”

But what if that idea isn’t actually true?

Sarah breaks down the powerful difference between being rich and being wealthy—and why chasing income alone often leaves people feeling anxious, burned out, or unfulfilled. Drawing from her own entrepreneurial journey, she shares how making more money didn’t automatically create peace of mind, and why true wealth comes from more than just the number in your bank account.

In this episode, Sarah introduces the concept of five types of wealth—financial, time, social, physical, and mental—and explains how all five must work together to create a balanced, fulfilling life. If even one area is neglected, the entire system can feel out of alignment.

Through personal stories, reflection questions, and practical action steps, Sarah invites listeners to rethink their definition of success and start building a version of wealth that actually supports the life they want to live.

If you’ve ever felt like you’re constantly chasing the next milestone, waiting for money to finally make life feel easier, this episode will help you step back and redefine what wealth truly means.

In This Episode Sarah Discusses…

• The difference between being rich (what you earn) and being wealthy (how you live)
• Why making more money doesn’t automatically create peace, freedom, or happiness

• The five types of wealth that contribute to a balanced life
• How financial wealth supports stability but isn’t the only form of success
• Why time wealth—control over your schedule and energy—is one of the most valuable resources
• How relationships and community influence your overall sense of fulfillment
• The importance of physical health and energy when building a life and career
• How stress and overwork can undermine even the highest levels of financial success
• Why mental wealth and purpose play a critical role in long-term fulfillment
• Reflection prompts to help evaluate which areas of wealth may be out of balance in your life
• Small, practical actions you can take this week to start improving one area of wealth

RESOURCES MENTIONED

• Love FREE high quality CEUs? Join our free community by ⁠⁠clicking here.⁠⁠
• Want a step-by-step framework to make attracting your first client feel easy? Download ⁠it here⁠!
• Thinking of joining our 32 CEU coaching program? Grab your exclusive podcast discount here.
• Follow me on social: ⁠⁠@sarahburby ⁠⁠⁠⁠@mindbodybehavioranalysts ⁠

SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

In this episode, Sarah kicks off Money Mindset March with a powerful question:

Do you actually have a money problem… or do you have a money story problem?

So many people believe they struggle with money because there simply isn’t enough of it. But Sarah challenges that idea and explores how the real issue is often the stories and beliefs we carry about money—many of which were formed early in life without us even realizing it.

Sarah shares personal experiences from growing up in a middle-class household where negative messages about wealth were common, and how those early narratives shaped her adult relationship with money. She explains how beliefs about money are often learned through observation, reinforced through emotional experiences, and carried into adulthood as if they were facts.

Throughout the episode, Sarah breaks down how to identify your own money stories, where they might have come from, and how those beliefs could be influencing your decisions around work, business, and self-worth.

If you’ve ever felt guilt for wanting more money, struggled to advocate for yourself financially, or worried that wealth might change who you are, this episode invites you to question those assumptions and begin rewriting your story.

In This Episode Sarah Discusses…

• How many “money problems” are actually belief and story problems
• How childhood experiences and family narratives shape your relationship with money
• Common money stories like “money is hard to keep,” “money is selfish,” or “money causes stress”
• Why guilt and shame around wanting money are often learned—not inherently yours
• The exercise “Money is…” to uncover the beliefs running your financial decisions
• How fear of judgment or rejection can keep you from asking for raises, pricing confidently, or pursuing opportunities
• Why people often undervalue themselves or self-sabotage when financial success becomes possible
• How money acts as an amplifier of your character rather than something that changes who you are
• The importance of creating new evidence to challenge old financial beliefs
• Small actions that help break money blocks and build confidence around earning and receiving more

RESOURCES MENTIONED

• Love FREE high quality CEUs? Join our free community by ⁠⁠clicking here.⁠⁠
• Want a step-by-step framework to make attracting your first client feel easy? Download ⁠it here⁠!
• Thinking of joining our 32 CEU coaching program? Grab your exclusive podcast discount here.
• Follow me on social: ⁠⁠@sarahburby ⁠⁠⁠⁠@mindbodybehavioranalysts ⁠

SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

In this episode, Sarah asks the question she returns to over and over again—in her own life and inside the MindBody Behavior community:

What do you really want?

Not what sounds responsible. Not what fits the timeline. Not what looks good on paper. Not what makes you appear like the “good” professional, partner, parent, or friend.

What do you actually want?

Sarah unpacks the difference between conditional desires (the ones shaped by society, family, praise, and fear of disappointment) and intrinsic desires (the ones that feel alive, expansive, and deeply yours). She explores why so many high-achieving people hit goals and feel relief instead of fulfillment—and how to tell whether you’re moving toward something meaningful or just running away from something uncomfortable.

If you’ve been feeling apathetic, stuck, or quietly unfulfilled—even though your life “looks good” from the outside—this episode is your invitation to get radically honest.

In This Episode Sarah Discusses…

• The difference between conditional wants (outside-in) and intrinsic wants (inside-out)
• Why achieving the “right” goals can still leave you feeling empty
• The body-based cue: does this desire feel expansive or contracted?
• The question: “If no one ever knew I did this, would I still want it?”
• How we confuse clarity with certainty—and why certainty isn’t required
• The permission trap: whose approval are you still waiting for?
• Why arbitrary timelines (“by this age I should…”) quietly run your life
• Moving toward something vs. running away from something—and how they can look identical
• Her own evolution around money, financial freedom, and releasing shame
• Why dreaming feels hard when you’ve trained yourself not to want too much

RESOURCES MENTIONED

• Love FREE high quality CEUs? Join our free community by ⁠⁠clicking here.⁠⁠
• Want a step-by-step framework to make attracting your first client feel easy? Download ⁠it here⁠!
• Thinking of joining our 32 CEU coaching program? Grab your exclusive podcast discount here.
• Follow me on social: ⁠⁠@sarahburby ⁠⁠⁠⁠@mindbodybehavioranalysts ⁠

SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

In this episode, Sarah dives deep into one of the most misunderstood emotions we experience: fear.

So many high-capacity, capable people say, “I’m anxious,” “I’m nervous,” or “I’m scared,” and use that as a reason not to move toward something that deeply matters to them. But what if fear isn’t the stop sign you think it is?

Sarah breaks down how fear disguises itself as perfectionism, procrastination, over-preparation, and people-pleasing—and why those behaviors feel productive but are actually keeping you stuck. She introduces a practical framework to help you name fear, locate it in your body, uncover the deeper belief underneath it, and decide whether avoiding it is actually costing you the life you want.

This episode is both mindset work and practical strategy. If you’ve been waiting to feel “ready” before you make a move, this conversation is your invitation to stop letting fear make your decisions.

In This Episode Sarah Discusses…

• How fear shows up as perfectionism (“it’s not ready yet”) and why perfect is just fear in disguise
  Why procrastination often isn’t laziness—but fear of doing it badly
• The hidden cost of over-preparing and chasing “one more certification” before starting
• How people-pleasing is often rooted in fear of rejection or disapproval
• Why your brain reacts to social rejection the same way it reacts to physical danger
• The deeper questions to ask: “And then what?” to uncover the real fear underneath the surface
• The difference between saying “I am anxious” and “I am feeling anxious”—and why that language shift matters
• How to tact (label) fear in your body with extreme specificity
• Using a cost-benefit analysis to evaluate what avoiding fear is actually costing you
• Why the goal isn’t to eliminate fear—but to let it come along for the ride

RESOURCES MENTIONED

• Love FREE high quality CEUs? Join our free community by ⁠⁠clicking here.⁠⁠
• Want a step-by-step framework to make attracting your first client feel easy? Download ⁠it here⁠!
• Thinking of joining our 32 CEU coaching program? Grab your exclusive podcast discount here.
• Follow me on social: ⁠⁠@sarahburby ⁠⁠⁠⁠@mindbodybehavioranalysts ⁠

SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

In this episode, Sarah Burby reintroduces the podcast with its new name, Let’s Chat With MBB, explaining the shift away from focusing only on behavior analysis and creating a space for conversations at the intersection of mind, body, and behavior—plus health, entrepreneurship, mindset, and community. She shares why she took a break due to structural changes in her business and choosing to pause the pressure of being “consistent,” especially while preparing for the first-ever Behavior and Body conference.

Sarah also previews upcoming topics (burnout vs. bored-out, imposter syndrome, confidence, self-limiting beliefs, ACT, and RFT), and explains why she redesigned her program into Permission for More and lowered it to $97/month to make it more accessible while emphasizing mindset work alongside business coaching.

In This Episode Sarah Discusses…

• Why she changed the podcast name from A BA Redefined to Let’s Chat with MBB—and why she no longer wants to apologize for talking about more than behavior analysis
• The pressure of consistency in podcasting and why she chose alignment over arbitrary rules
• What was happening behind the scenes in her business that required a pause
• Hosting the first Behavior & Body Conference and why focusing her energy there mattered more than weekly uploads
• The difference between burnout and boredom—and why she plans to unpack that more
• Why mindset work is the missing link in entrepreneurship (no matter how good your strategy is)
• The evolution of her business program into Permission for More and why accessibility mattered
• How self-limiting beliefs quietly block success more than lack of information
• Why this podcast will now include conversations on imposter syndrome, confidence, ACT, RFT, health coaching, retreats, and real stories from her community

Quotes from This Episode “You can change your mind. You can do things differently whenever you want.”

“I don’t want to apologize for not everything being behavior analytic. Being a BCBA is one part of me, but it’s not the only part of me.”

“If I want to skip a week, I’m going to skip a week. I didn’t create this podcast to be in the top 1%. I created it for connection and community.”

“I can give you the playbook, the strategies, the exact steps—but if your mindset isn’t right, you will not be successful.”

“You can have whatever it is that you want—not what you think you should want, but what you actually desire.”

Your Action Step

• Give yourself permission to pivot.
• Is there something you’ve been holding onto out of obligation, fear, or identity attachment? A role? A routine? A rule?
• Ask yourself: If I trusted myself fully, what would I change right now?
• Then take one small aligned step toward that version of you.
• Because you’re allowed to evolve.

Connect with MBB

FREE CEUS: ⁠⁠https://mindbodybehavior.co/ceus⁠⁠

Mind Body Behavior RECLAIM Retreat:⁠⁠https://mindbodybehavior.co/appointment-page-3564-2536-1477-4221⁠⁠

32 CEU Board Approved Health Coaching Program:⁠⁠ ⁠⁠⁠⁠https://mindbodybehavior.co/board-certified-health-coach⁠⁠

BCBA Supervision Program Outside ASD:⁠⁠ ⁠⁠

⁠⁠https://mindbodybehavior.co/bcba-supervision⁠⁠

Email: [email protected]

Social Media: @sarahburby @mindbodybehavioranalysts

RESOURCES MENTIONED

• Love FREE high quality CEUs? Join our free community by ⁠⁠⁠clicking here.⁠⁠⁠
• Want a step-by-step framework to make attracting your first client feel easy? Download ⁠⁠it here⁠⁠!
• Thinking of joining our 32 CEU coaching program? Grab your exclusive podcast discount here.
• Follow me on social: ⁠⁠⁠@sarahburby ⁠⁠⁠⁠⁠⁠@mindbodybehavioranalysts ⁠⁠

SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

Episode Description

In this episode, Sarah unpacks how your identity isn’t built through resolutions or vision boards. It is built through the mundane, everyday actions you’re taking right now.

Inspired by James Clear’s work but reframed through her signature raw lens, she introduces the concept that every action you take is a “rep” building the person you’re becoming.

If you’re exhausted trying to become a perfect version of yourself overnight, this episode will help you understand that you’re already building your identity every single day. The only question is for which version of yourself?

In This Episode Sarah Discusses…

• Why she did a second branding shoot this year and how it reflects the identity shift she's making for 2026
• Reframing James Clear's concept: every action isn't just a vote, it's a rep—like building muscle at the gym, you're building your identity
• The shift to identity-based behavior change: instead of "what do I want to achieve?", ask "who do I want to become?" and "what would that person do?"
• Why your next rep matters more than all your previous ones (you can't erase the past, but you can start building now)
• What Sarah's ready to let go of: being shy, not a good public speaker, not pretty enough, not smart enough—and the version that hides her true self for fear of judgment

RESOURCES MENTIONED

• Love FREE high quality CEUs? Join our free community by ⁠⁠clicking here.⁠⁠
• Want a step-by-step framework to make attracting your first client feel easy? Download ⁠it here⁠!
• Thinking of joining our 32 CEU coaching program? Grab your exclusive podcast discount here.
• Follow me on social: ⁠⁠@sarahburby ⁠⁠⁠⁠@mindbodybehavioranalysts ⁠

SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

"Money doesn't grow on trees." "We have to hold onto what we have." If you grew up hearing phrases like these, you might be filtering every decision through a scarcity lens without even realizing it.

In this episode, Sarah breaks down how the beliefs we inherited in childhood become the filter through which we see opportunities, success, and what's possible for us as adults.

She gets practical about how to recognize when you're operating from scarcity versus abundance in your career, relationships, and growth - and shares real examples from her own business of what shifts when you stop making decisions from fear.

In This Episode Sarah Discusses...

• How childhood messages like "money doesn't grow on trees" create an adult filter of "not enough" that keeps you stuck
• The core difference: scarcity says "there's not enough to go around" while abundance says "there's enough and I can create more" - and why this has nothing to do with how much you actually have
• What scarcity looks like across six areas (career, collaboration, growth, relationships, time, and worth) and the internal dialogue that reveals when you're operating from fear instead of strategy
• What abundance looks like in those same areas - from "I have to say yes or I'll miss my only chance" to "if this isn't aligned, something better will come"
• Real examples from Sarah's business: saying no to a $150 client and attracting a $300 client a week later, choosing abundance when her first employee quit, and how constantly asking "how good can this get?" transforms everything

RESOURCES MENTIONED

• Love FREE high quality CEUs? Join our free community by ⁠⁠clicking here.⁠⁠
• Want a step-by-step framework to make attracting your first client feel easy? Download ⁠it here⁠!
• Thinking of joining our 32 CEU coaching program? Grab your exclusive podcast discount here.
• Follow me on social: ⁠⁠@sarahburby ⁠⁠⁠⁠@mindbodybehavioranalysts ⁠

SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

Sarah gets raw about an experience most BCBAs dread: being reported to the BACB Ethics Department. In this deeply personal episode, she walks through the three-week emotional roller coaster of responding to an anonymous ethics complaint about her supervision program - the immediate panic, the spiral of worst-case scenarios, and ultimately, the perspective shift that made her grateful for the whole experience.

This isn't just about what happened; it's about what it means to lead a movement, accept that not everyone will support you, and give yourself permission to show up authentically even when it makes people uncomfortable.

In This Episode Sarah Discusses...

• The moment she got the BACB email and her immediate emotional spiral (spoiler: even with all her coping skills, she was terrified)

• The anonymous ethics complaint: concerns about supervision for stay-at-home moms, multi-state licensing claims, and unrestricted hours

• Why she wishes the person had reached out directly first instead of going straight to the BACB

• How this experience confirmed she's on the right path - "This just means I'm doing everything aligned with my soul"

• The exhausting energy of women tearing each other down in the field (and why she's creating a different space)

RESOURCES MENTIONED

• Love FREE high quality CEUs? Join our free community by ⁠⁠clicking here.⁠⁠
• Want a step-by-step framework to make attracting your first client feel easy? Download ⁠it here⁠!
• Thinking of joining our 32 CEU coaching program? Grab your exclusive podcast discount here.
• Follow me on social: ⁠⁠@sarahburby ⁠⁠⁠⁠@mindbodybehavioranalysts ⁠

SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

Fresh off a life-changing four-day retreat in Arizona, Sarah gets brutally honest about what happens when you stop comparing yourself to others and start letting their success inspire you instead. This isn't your typical "mindset" episode - it's a raw conversation about glass ceilings we create for ourselves, the scarcity mindset plaguing our field, and why the resistance you're feeling about growth is exactly the sign you need to lean in. If you've been playing small because it feels safer, this episode is your permission slip to want more.

In This Episode Sarah Discusses...

• Why feeling like you don't belong in the room means you're in exactly the right room

• The shift from "I'm not doing enough" comparison to "if they can do it, so can I" inspiration

• How giving yourself permission to want more isn't selfish - it's your responsibility

• Why resistance to growth is often a sign you need to do the thing that scares you

• The toxic scarcity mindset in ABA: why other BCBAs' success doesn't threaten yours

RESOURCES MENTIONED

• Love FREE high quality CEUs? Join our free community by ⁠⁠clicking here.⁠⁠
• Want a step-by-step framework to make attracting your first client feel easy? Download ⁠it here⁠!
• Thinking of joining our 32 CEU coaching program? Grab your exclusive podcast discount here.
• Follow me on social: ⁠⁠@sarahburby ⁠⁠⁠⁠@mindbodybehavioranalysts ⁠

SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.