This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

In this episode of Let’s Talk Loyalty and Loyalty TV, Oleksandr Koliakin and Kanan Nabar  from Shell share how they build and run a loyalty program across 25 markets worldwide. They discuss program design, regional and cultural adaptations, measurement, technology choices, lessons learned, and delivering seamless, rewarding customer experiences that drive engagement and business value.

Hosted by Carly Neubauer 

Show notes:

1) Oleksandr Koliakin

2) Kanan Nabar

3) Shell

4) Book recommendation: Personalized: Customer Strategy in the Age of AI

5) Book recommendation: Strengths Based Parenting

Canada is very well known for its coalition loyalty programs and proprietary programs that expand earn and redemption opportunities through strong partnerships. RMG Loyalty, nearing its 25th year, specializes in small business loyalty solutions and manages partnerships that link SMBs to major rewards programs.  Specifically, they have managed SMB programs for the AIR MILES rewards program and More Rewards, which has extended the earning opportunities for members of these programs.

Kate Booth is the President of RMG Loyalty and she has been instrumental in creating successful customer programs, consumer and small business, for RMG Loyalty’s clients. We will get her perspective on the value of B2B/SMB loyalty programs and how consumer programs can benefit from an integrated strategy that considers both consumers and small business owners.

Hosted by Aaron Dauphinee

Show notes:

1) Kate Booth

2) RMG Loyalty

3) AIR MILES rewards program

4) More Rewards

5) Book recommendations: The Science of Scaling

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

Today's interview features insights from MSET, a UAE based digital solution company that is helping brands build smarter and more meaningful loyalty experiences, with an amazing client list in FMCG (fast-moving consumer goods) and telecommunications. 

We're joined by Co-Founder Suky Bal, and Lead Campaign Manager Rajesh Srimalani, who enjoyed a great conversation in person in our studio with host Lisa Brightwell.

With SO much opportunity for innovation in the fast-moving consumer goods sector in particular, MSET shares some incredible insights from their global clients.

Together, they share the story behind MSET as an ambitious loyalty marketing platform, and explore how they've developed innovative concepts in partnership with their clients that are driving growth and success worldwide.

They also explored the challenges of managing loyalty in the telecommunications sector, and how applying psychological drivers helps deepen engagement and strengthen loyalty at every step of the journey - no matter what industry you're in.

Enjoy!

Hosted by Lisa Brightwell.

Show notes:

1) Suky Bal

2) Rajesh Srimalani

3) MSET

4) Book Recommendation: Predictably Irrational

5) Book Recommendation: Outliers

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

In its 3rd year, the Australian Loyalty Insights Report reveals three main themes. This report is brought to the loyalty industry by The Australian Loyalty Association and the Association's CEO, Sarah Richardson unveils the insights to us in this podcast.

The top three themes revolve around The AI revolution, cost of living crisis and the role loyalty plays to combat this and the need for programme delivery to be seamlessly executed. The report is sponsored by Mastercard and showcases the views of over 3700 Australians surveyed, combined with social listening and trend analysis.

Hosted by Amanda Cromhout

Show Notes :

1) Sarah Richardson

2)The Australian Loyalty Association

3) Australian Loyalty Insights Report

4) Thick Face, Black Heart : Book Recommendation

In this episode of Let’s Talk Loyalty & Loyalty TV we sit down with Kristoffer Windall Juhl , Managing Director and CEO of Tekla, to explore how a digitally-first, Scandinavian brand has built an unwaveringly loyal customer base.

From the meticulous care put into Tekla’s products to creating immersive retail experiences, Kristoffer shares insights on brand-led growth, the power of gifting, and how meaningful interactions drive loyalty without relying on conventional points-based programs. Discover the strategy, storytelling, and patience behind cultivating a brand that resonates across generations and geographies, and hear the story behind the name “Tekla.”

Hosted by Nyeleti Sue-Angel Nkuna 

Show Notes

1) Kristoffer Windall Juhl

2) Tekla

3) Acquired Podcast - Podcast Recommendation

4) The Knowledge Project - Podcast Recommendation

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

Tune into Let’s Talk Loyalty and Loyalty TV to hear from Sid Krishna, Vice President of Carnival Cruise Line, on how Carnival is elevating the customer experience as a key party of earning customer loyalty through fleet innovations, exclusive island enhancements and a reimagined loyalty program launching in 2026, Carnival Rewards.

Sid shares how new and upgraded ships, destination developments like Celebration Key, and a simplified, more engaging loyalty program structure are designed to build trust and emotional connection with guests. Sid also provides insights and reflections on the strong early customer response to Carnival Rewards and how Carnival heard and addressed this feedback in a trusting and respectful fashion as a part of how Carnival is leading the industry in customer experience, trust, and loyalty.

Hosted by Bridget Blaise-Shamai 

Show Notes:-

1) Sid Krishna

2)Carnival Cruise Line

3) Book recommendation: Bring the Noise: The Jürgen Klopp Story

This episode of Let's Talk Loyalty & Loyalty TV is in Spanish

Hoy en Let’s Talk Loyalty en español converso con Max Everett, Director de Lealtad en Enterprise Mobility. Desmenuzamos Enterprise Plus, la estrategia de lealtad de la marca, su relación con Emerald Club y Emerald Aisle, y cómo juntos crean valor real para el viajero. Hablamos del rol del loyalty en la estrategia de la empresa, sus líneas de negocio y su posición de liderazgo en EE. UU.

También abordamos métricas clave y cómo aprenden del cliente para mejorar la experiencia. Un episodio con ideas accionables sobre cultura, datos y experiencias que construyen lealtad.

Hosted by Alex Saul

Show Notes:

1) Max Everett

2) Enterprise Mobility

3) Book recommendation: Leaders eat last de Simón Sinek.

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

Paula Thomas here - proud Founder and CEO of Let's Talk Loyalty and Loyalty TV.... with my final ever episode for you as a host of our show.

It's been an incredible experience to interview so many incredible guests and loyalty leaders but now it's time for me to let our amazing global panel of hosts take over.

I hope you enjoy listening (or watching) as I exit from behind the microphone to focus on growing our business.

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

Paula Thomas here today, hosting perhaps the most special and significant episode of our show for me personally - and I can't imagine a more perfect guest and topic today than the Silver Jubilee of the Emirates Skywards programme - the very programme that inspired my career in loyalty 25 years ago!

To celebrate this incredible milestone, we’ve recorded a VERY special episode which we shot on location for the first time ever.

For those of you watching on Loyalty TV, you will see that I’m sitting in Emirates Group Headquarters in Dubai with the busy runway behind me, and I’m joined in person by Dr Nejib Ben Kheder, Head of Emirates Skywards, who will share some of their strategies and successes over the last 25 years as well as what lies ahead for this iconic programme.

It's also my final episode as a host of our show!

Six years after I launched "Let's Talk Loyalty", it’s time today for me to hang up my microphone and leave the hosting side of Let's Talk Loyalty and Loyalty TV to our amazing global panel of loyalty marketing professionals.

I hope you enjoy my final show as a host, but don’t worry, I’m still here producing the show and leading the business to bring you even more loyalty marketing insights in both audio and video format in the months and years ahead.

Now, on with today’s interview with Dr Nejib Ben Kheder from Emirates Skywards. 

Show notes:

1) Emirates

2) Emirates Skywards

3) Dr Nejib Ben Kheder

4) Book Recommendation: Blue Ocean Strategy

5) Book Recommendation: Extreme Ownership

6) Book Recommendation: From Strength to Strength

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

Paula Thomas here and I am thrilled to be back today interviewing the ACCOR Group – a brand that is joining us today for their fifth interview on the show.

And in fact, ACCOR is the most frequent brand we’ve interviewed on our show, given the incredibly generous insights we’ve had over the years directly from Mehdi Hemici, the Chief Loyalty and eCommerce officer of ACCOR.

Mehdi joins me again today along with Emilie Couton, the CEO of ACCOR Plus, the subscription product from the ACCOR Group, which you’ll hear today is going from strength to strength!

Today is also my penultimate episode as a host of our show.

I’m hanging up my microphone after six years of conducting interviews to allow our global panel of hosts to continue creating remarkable content for you.

It will also allow me time to focus on growing our business, and I’ll be doing from behind the scenes.

Exciting times ahead!

I hope you enjoy my interview today with Mehdi Hemici and Emilie Couton from the ACCOR Group.

Show Notes :

1) Mehdi Hemici

2) Emilie Couton

3) ACCOR.

4) ACCOR Plus

5) Book recommendation(Mehdi): Unreasonable Hospitality

6) Book recommendation(Emilie): The Thin Book of Trust