This short audio update explains our plans for the holidays this year and when we'll be back with new episodes for you.

Happy Christmas from all at Let's Talk Loyalty.

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

Today’s interview features the SAS Group, the Swedish airline holding company originally formed in 1946 after the merger of the three Scandinavian flag carriers serving Sweden, Denmark and Norway.

It is now Scandinavia's leading airline, offering the most departures to, from and within Scandinavia.

Like many airlines, the SAS Group has made significant changes to its corporate structure over the years and particularly this year to its global alliance strategy.

SAS was one of the original founding members of the Star Alliance in 1997 which it left on 31 August 2024 and it then joined Skyteam the very next day on September 1st 2024! It's an incredible story.

Joining us today to share some insights on their loyalty program and some recent award-winning loyalty-led campaigns is Olivia Wasniewski, who is the Head of the EuroBonus Program operated by SAS.

Show notes:

1) Olivia Wasniewski

2) SAS Group

3) SAS EuroBonus

4) Watch the full video interview for free

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This episode is sponsored by Phaedon.

Visit their website to learn more about how they're powering the world's most beloved loyalty programs at www.wearephaedon.com

This episode focuses on Arnold Clark Rewards… the new loyalty programme from Arnold Clark. With Emily Walker, the Head of Media & Brand Marketing for Arnold Clark. And Hema Kukadia, a Partnerships Account Director at Mando-Connect. 

Today we will be learning about their favourite loyalty programmes, how Arnold Clark Rewards is delivering for customers and the business and all about their plans for the future.

Hosted by Charlie Hills

Show Notes :

1.Emily Walker

2.Hema Kukadia

3. Arnold Clark Rewards

4.European Loyalty Whitepaper

5.Mando-Connect

6.YouGov

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This episode is sponsored by Phaedon.

Visit their website to learn more about how they're powering the world's most beloved loyalty programs at www.wearephaedon.com

After an amazing first year of "The Wiser Loyalty Series", Founder and CEO of Let's Talk Loyalty and Loyalty TV, Paula Thomas, today hosts an episode with the brains behind the series.

Today's epsiode explains how the partnership between Let's Talk Loyalty and The Wise Marketer group is evolving even further.

Paula's guests are Bill Hanifin and Aaron Dauphinee,, CEO and Chief Marketing and Business Development Officer respectively for The Wise Marketer Group.

Together they review the podcast series they created for Let's Talk Loyalty listeners in 2024, and the changes and further enhancements planned for 2025.

Show notes:

1) Bill Hanifin

2) Aaron Dauphinee

3) The Loyalty Academy™

4) The Wise Marketer

5) Paula Thomas

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This episode is sponsored by Phaedon.

Visit their website to learn more about how they're powering the world's most beloved loyalty programs at www.wearephaedon.com

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

Today we’re back with our friends in the MOL Group, an integrated, international oil and gas company, headquartered in Budapest, Hungary.

MOL Group is active in over 30 countries, with a workforce of 26,000 people, and a market capitalisation in excess of $6.5 BN USD.

Our guest is István Mag, Head of the Digital Lab for MOL Group, and he joins us today to update us on how the MOL Group has transformed itself in recent years from a traditional fuel retailer to a digital eco-system, led by loyalty.

Listen to hear this incredibly impressive story of how this loyalty-led digital transformation is driving business growth while also inspiring and energising employees across the eight countries the program operates in across central Europe.

Show notes:

1) István Mag

2) MOL Group

3) MOL Move

4) Watch The Full Video Interview for free at www.CapillaryTech.com

This episode of Let's Talk Loyalty is in Spanish.

En el episodio de hoy, nos adentramos en el fascinante mundo de Serviclub, el programa de lealtad que ha cautivado a millones en Argentina. Con más de 25 años de experiencia, Serviclub ha redefinido la fidelización de clientes, ofreciendo una propuesta de valor única que combina beneficios exclusivos, experiencias personalizadas y un sólido programa de acumulación de puntos. Acompáñenos junto a Gastón de Benedetto a descubrir cómo Serviclub ha logrado construir una comunidad de clientes leales y mantenerse a la vanguardia en un mercado en constante evolución.

Hosted by Alex Saul

Show Notes:-

1) Gastón de Benedetto

2) Serviclub 

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This episode is sponsored by Phaedon.

Visit their website to learn more about how they're powering the world's most beloved loyalty programs at www.wearephaedon.com

The Wiser Loyalty Podcast Series is a production of Let’s Talk Loyalty and The Wise Marketer. In each episode, executive faculty members from the Loyalty Academy™, Bill Hanifin, and Aaron Dauphinee,, join you to dig in deep to topics based on courses in the Loyalty Academy’s Certified Loyalty Marketing Professional™ program.

This month’s topic is based on Loyalty Academy course #212 Introduction to Sustainability in Loyalty. In this second of a two-part discussion, our industry SME’s will unpack how brands have evolved in their approach to charitable giving related to loyalty programs and where this part of our industry is headed. So, the discussion today is centered on the Sustainability course, but it also relates to Course #108 covering Rewards Strategy, which we covered earlier in the year.

Show notes:

1) Bill Hanifin

2) Aaron Dauphinee

3) The Loyalty Academy™

4) The Wise Marketer

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This episode is sponsored by Phaedon.

Visit their website to learn more about how they're powering the world's most beloved loyalty programs at www.wearephaedon.com

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

Today’s interview is a long overdue episode with Dell Technologies which was last on the show back in the summer of 2020.  

Dell is of course a world-famous technology brand, with over $88BN of revenue in their most recent financial year.  

They are ranked in 48th place in the Fortune 500 list and sell to more than 98% of Fortune 500 companies.  

Mitch Kennedy is the Global Strategy Lead for Loyalty in Dell across their Consumer, Gaming and Retail businesses and he joins us today to share his thoughts on loyalty as it continues to evolve so dramatically! 

Show notes:

1) Mitch Kennedy

2) Dell Technologies

3) Dell Rewards

4) Watch the full video interview for free on www.CapillaryTechnologies.com

Join Kristy Elsworth, Executive Manager of Ecommerce & Loyalty at Thermomix Australia, as she shares expert tips on building impactful loyalty programs. From Proof of Concept essentials to leveraging AI and strategic partnerships, Kristy offers actionable insights and explores the future of loyalty in this engaging, data-driven conversation.

Hosted by Carly Neubauer 

Show notes:

1) Kristy Elsworth

2) Thermomix

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This episode is sponsored by Phaedon.

Visit their website to learn more about how they're powering the world's most beloved loyalty programs at www.wearephaedon.com

The Wiser Loyalty Podcast Series is a production of Let’s Talk Loyalty and The Wise Marketer. In each episode, executive faculty members from the Loyalty Academy™, Bill Hanifin, and Aaron Dauphinee, join you to dig in deep to topics based on courses in the Loyalty Academy’s Certified Loyalty Marketing Professional™ program.

This month’s topic is based on Loyalty Academy course #212 Introduction to Sustainability in Loyalty. In this first of a two-part discussion, our industry SME’s will unpack what creating “sustainable loyalty” really means in the context of loyalty programs and how to build sustainability into your loyalty strategy and approach. Since the market is never static, we’ll build on the course material, challenge a few concepts, and introduce new ideas.

Show notes:

1) Bill Hanifin

2) Aaron Dauphinee

3) The Loyalty Academy™

4) The Wise Marketer

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This episode is sponsored by Phaedon.

Visit their website to learn more about how they're powering the world's most beloved loyalty programs at www.wearephaedon.com