Dean Kowarski, Global CEO of Virgin Active, shares incredible insights in today’s Let’s Talk Loyalty show. 

This podcast is a real masterclass in loyalty. Dean talks about single view of customer/member, retention, customer lifetime value, emotional loyalty, real-time view of member data and personalisation. 

Dean’s leadership is driving a quest to ‘improve people’s lives through wellness’; wellness created from the merger of a fitness brand (Virgin Active) and a nutrition brand (Kauai).

Virgin Active has launched its Rewards programme, firstly in South Africa in 2023; its roll out plans are UK and Italy in 2024 and APAC for 2025.

Hosted by Amanda Cromhout

Show Notes :- 

1) ⁠Dean Kowarski

2) ⁠Virgin Active

3) ⁠ Virgin Active Rewards

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by  Matt Goldberg from Floor and Décor

Matt and Paula discuss the insights behind the Pro Premier Rewards program and Tom summarises key points of the loyalty strategy, designed to deliver powerful benefits to their community of flooring professionals nationwide,

This is a B2B program with a vision of continually growing share of wallet with their business customers.  Listen to enjoy a masterclass in the pillars needed to drive emotional loyalty in the intensely competitive retail sector for home improvements.

Show Notes :- 

1) ⁠ Matt Goldberg

2) Floor and Décor⁠

3) ⁠Pro Premier Rewards

4) ⁠#267: Floor & Decor Shares the "Pro Premier Rewards" Program

This episode is also available in video format on www.Loyalty TV.

Today's episode is the first time we are featuring an automotive brand as our guest, and we are delighted it’s such an iconic brand.

The Ford Motor Company has recently celebrated 120 years in business, and is truly a pioneer of modern transportation.

Their approach to loyalty is super exciting, so we were thrilled recently to meet Beth Leverton at the Comarch User Group conference in Poland.

Beth is the Director of Rewards, Loyalty and CX for the Ford Motor Group, and she joins us on the show today to share both the benefits and challenges of driving loyalty for such a huge organization that sells cars in over 126 countries globally!

Listen / watch to enjoy this conversation with Beth Leverton from the Ford Motor company.

Show Notes :-

1) The Ford Motor Company

2) Beth Leverton⁠

3) www.Loyalty TV⁠

Today’s episode features our friends in ValueDynamx, a platform designed to make loyalty programs more relevant to customers by offering curated offers and rewards.

James Berry is their Managing Director, Commercial, and he joins me today to share

why airlines like Jetblue, Etihad Airways and Emirates, as well as retail-led programs like Nectar in the UK are increasingly excited about broadening their propositions and their rewards portfolios with the Valuedynamx platform.

James also shares some nuances and insights on how members engage with loyalty programs in different markets and across different demographics.

This episode is sponsored by Valuedynamx.

Show Notes :

1) ValueDynamx

2) James Berry⁠

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by  Lisa Erickson, formally Sr. Director of CRM and Loyalty at Sleep Number, a bed and bedding company that operates over 650 stores in 50 states in North America.

The Inner Circle Rewards program is an award-winning loyalty program for people who value an exceptional night’s sleep!  Tom shares the key discussions points from the original podcast where Lisa shares her vision of leveraging loyalty to create an army of advocates, using gamification, social sharing, digital and traditional channels to connect with her members.

Hosted by Tom Peace.

Show Notes :-

1) Sleep Number⁠

2) Lisa Erickson⁠

3) Inner Circle Rewards

4) #266: "Sleep Number" Leverages Loyalty to Drive Advocacy

Today’s episode is available as audio as well as video on Loyalty TV.

This episode features loyalty in the telecommunications sector.

Our guest, Jerome G Patalud joins us from the Philippines where he is the Director and Product Owner for Globe Rewards, the loyalty proposition from Globe Telecom, Inc, a major provider of telecommunications services there, where it operates the largest mobile network in the Philippines with almost 55 million subscribers.

The Globe Group closed the first nine months of 2023 with an all-time high in consolidated revenues fueled by strong contributions from its mobile, corporate data, and non-telco services as Globe transitions from a telco to a techco.

Listen to learn all about Globe Rewards and its role driving the Globe Group business.

Show Notes:

1) ⁠⁠Jerome G Patalud

2) ⁠Globe Group⁠⁠

3) ⁠Globe Rewards⁠

4) Watch the full video interview at ⁠LoyaltyTV

This episode focuses on the loyalty market in Greece and the OPAP loyalty programmes, featuring expert insights from Spyros Doukas.

Spyros leads the Retail Loyalty and CRM programs for OPAP. He has designed and launched several loyalty programs in Greek market in the Telecoms and Entertainment industries. Having a customer focused mentality, the programmes attracted millions of members, significantly increasing the loyalty of customers.

Spyros is a key contributor to the extended “Understanding Loyalty in Europe” White Paper created by Mando-Connect in partnership with YouGov, which explores loyalty membership, appeal and impact across 24 European Markets.

Listen to learn about the loyalty landscape in Greece  – what membership, appeal and impact look like in this market – and to learn about the OPAP loyalty programmes.

Hosted by Charlie Hills. 

Show Notes :

1)  Spyros Doukas

2) European Loyalty Whitepaper

3) Mando-Connect 

4) YouGov

5) OPAP

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by  Simon Rowles Managing Director  of Beyonde, who discussed the latest customer strategy and inspiring loyalty propositions in the marketplace.

“Beyonde” is a customer experience consulting firm based in Sydney Australia, with a single-minded focus on identifying, evaluating, and implementing the best global solutions to create compelling loyalty concepts. 

Tom summarises Simon’s discussion on how data is no longer “the new oil” but actually even more powerful now that it is becoming increasingly shareable. Simon also showcases some incredible statistics to drive customer or employee loyalty using the fractional ownership, as well as increasingly important option to allow loyalty members to aggregate their rewards across programmes.

Hosted by Tom Peace

Show Notes :

1) Simon Rowles

2) Beyonde

3) #263: Sharing Data, Sharing Ownership & Renting Fashion - New Models Driving Loyalty

Today’s episode is available in both audio and also video format on www.Loyalty TV.

United is now the largest airline in the world as measured by available seat miles, and its marketing is led by the inspirational tagline “Good Leads the Way”.

According to its latest quarterly earnings report at the time of recording, United achieved its highest month for new members of the MileagePlus® program, with approximately 800,000 enrolling in that month alone.

Joining us today to share how they achieved some of their superb results is Luc Bondar, COO and President, MileagePlus.

This interview was recorded on 25 August 2023.

Show Notes:

1) United

2) MileagePlus® program

3) Luc Bondar⁠ - COO & President MileagePlus

4) Watch the full video interview at LoyaltyTV

This interview  with two senior executives at IAG Loyalty is a must listen for all loyalty professionals. 

Rob McDonald, Chief Commercial Officer, and Silvia Espinosa, Chief Customer Officer share deep insights about the IAG Loyalty business. 

It operates with 40 million members and incredibly, 3000 Avios are collected every second, whilst 2000 Avios are used per second! 

Interestingly, 60% of Avios are collected outside of flying.

Rob and Silvia talk through IAGL’s partner approach with recent successes.

We also hear about innovations such as Avios-only flights, gamification engagement through Avios booster and IAGL’s wine flyer.

Hosted by Amanda Cromhout

Show Notes:

1)  ⁠Rob McDonald

2) ⁠ ⁠Silvia Espinosa⁠

3) IAG Loyalty 

4) IAG Loyalty LinkedIn Page