Let's Talk Loyalty

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

Today I am thrilled to be talking with JetBlue, a relatively young New York based airline that began in 2000 with a vision of “bringing humanity back to air travel”.

As an airline, JetBlue’s focus is on premium leisure travelers, which of course requires a very different mindset for a loyalty programme than a long haul carrier would need.

Joining me today to share how their business strategy guides their loyalty strategy is Edward Pouthier, Director of Loyalty Program and Experience with JetBlue.

Ed and I met at the Comarch client conference in Krakow earlier this year, and I loved his focus on simplicity, flexibility and relevance for their entire customer base.

JetBlue are committed to being loyal TO their customers in order to cultivate loyalty from them in return.

I hope you enjoy learning all about TrueBlue from JetBlue.

Show notes:

1) Edward Pouthier

2) JetBlue

3) TrueBlue

Join Carly Neubauer, Managing Director of Elevate Loyalty and OneTap Group, in this episode of Let's Talk Loyalty as she welcomes Rob Harker, the Head of Customer Loyalty at Bupa Global.

With an impressive career spanning various industries, including airlines, hotels, travel, banking, and FMCG, Rob shares his insights into building a true loyalist approach at Bupa. Discover how the innovative "Life Rewards" program is transforming customer loyalty and learn about the key strategies that drive successful loyalty initiatives in a global marketplace. Tune in for an engaging conversation that highlights the importance of loyalty in today's competitive landscape!

Show notes:

1) Rob Harker

2) Bupa Global

3) "Life Rewards"

Executive faculty members from the Loyalty Academy™, the CEO of the The Wise Marketer Group, Bill Hanifin, and his CMO, Aaron Dauphinee join you this week for the Wiser Loyalty podcast series for Let’s Talk Loyalty.

Our loyalty industry SMEs provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation and each month they cover content from one of the core courses.

This month our conversation turns to inspiration from our Loyalty Academy course #109, which is focused on Loyalty Technologies. In this week’s episode Bill and Aaron do a high-level on the multitude of advancing and innovative technologies that enable loyalty marketers drive: data insights, customer interactions and experiences with brands, a path towards personalization, channel effectiveness and consistency, and more …

Show notes:

1) Bill Hanifin

2) Aaron Dauphinee

3) The Loyalty Academy™

4) The Wise Marketer

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

Today we’re featuring a leader from a group that includes five leading omnichannel grocery brands in the United States.

Ahold Delhaize USA is a division of global food retailer Ahold Delhaize and includes Food Lion, Giant Food, The GIANT Company, Hannaford and Stop & Shop, which taken together comprise the largest grocery retail group on the East Coast and the fourth largest grocery retail group in the nation,

My guest is Megan Chickrell and she is the Senior Manager of Loyalty Strategy for ADUSA.

Megan joins me today to share some of incredible learnings from the many years across her career leveraging loyalty across multiple retail brands.

Show notes:

1) Megan Chickrell

2) Ahold Delhaize USA

3) Ahold Delhaize

4) Watch the full video For Free at www.CapillaryTechnologies.com

Marc St Pierre tells a compelling story of how his team at Anheuser Busch InBev delivered a global business transformation process to automate B2B sales and to enhance the customer experience for AB InBev's B2B clients. This radically improved the customer experience and created a high customer adoption rate to the tune of $40bn sales through the new platform.

Equally of interest is how this process created a B2B loyalty platform which is executed globally but is managed locally to be relevant and impactful. Marc highlights some of the differences between markets such as Argentina and South Africa to highlight such local nuances.

Hosted by Amanda Cromhout

Show notes:

1) Marc St Pierre - Business Strategy Director, Globant

2) Anheuser Busch InBev

Executive faculty members from the Loyalty Academy™, the CEO of the Wise Marketer Group,Bill Hanifin, and his CMO, Aaron Dauphinee join you this week for the Wiser Loyalty podcast series for Let’s Talk Loyalty. Our loyalty industry SMEs provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation and each month they cover content from one of the core courses.

This month we are addressing the topic of Data Analytics in Loyalty Marketing, which is inspired by our Loyalty Academy course #107 Introduction to Loyalty Analytics. In this week’s episode Bill andAaron wrap up the month’s conversations on Analytics by sharing examples of brands utilizing their customer data to drive sound business results, create stickier customer relationships, and provide meaningful moments of interaction through relevant content, offers and/or experiences.

Show notes:

1) Bill Hanifin

2) Aaron Dauphinee

3) The Loyalty Academy™

4) The Wise Marketer

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

Today’s episode comes from India, now the world’s most populous country with 1.4 BILLION people and some incredible loyalty programmes that deserve global attention!

We were delighted to be introduced to Metro Brands by our friends in Capillary Technologies, a retail brand and a household name in the Indian market.

Metro Brands is one of the largest footwear specialty retailers in India, with more than 850 stores in 195 cities.

They manufacture and re-sell both local brands as well as international footwear brands such as Crocs and Footlocker.

Our guest is Biswajit Dutta the Head of CRM, Loyalty and Analytics for Metro Brands, and he shares their current loyalty strategy as well as some of the big ideas they are reflecting on for their future growth and evolution.

Show notes:

1) Metro Brands

2) Biswajit Dutta

3) Capillary Technologies

4) Watch the full video For Free at www.CapillaryTechnologies.com

This episode of Let's Talk Loyalty is in Spanish.

Leal es la plataforma de gestión de relaciones con el cliente enfocada en ayudar a las empresas a que conozcan mejor a sus clientes a través de estrategias de data, analíticos, mercadeo, el uso de inteligencia artificial y machine learning para que ofrezcan promociones y comunicación personalizada que aporten al incremento de los ingresos.

Hosted by Alex Saul

Show Notes:

1)Camilo Martinez F.

2) Leal

Let’s Talk Loyalty brings you the Wiser Loyalty podcast series with the CEO and CMO of the Wise Marketer Group, Bill Hanifin and Aaron Dauphinee. They are executive faculty members from the Loyalty Academy™ who provide weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation. Our loyalty industry SMEs tackle a topic each month from the content of one of the core courses - Data Analytics in Loyalty Marketing (course #107) is the focus for this month.

In this week’s episode Bill and Aaron outline the rationale for being a data-driven organization that incorporates a sound customer data strategy, as well diving as a cursory topline of some analytical approaches and how they can be utilized for business analytics through to customer analytics.

Show notes:

1) Bill Hanifin

2) Aaron Dauphinee

3) The Loyalty Academy™

4) The Wise Marketer

This episode is available in audio format on our Let's Talk Loyalty podcast, and in video format on www.Loyalty.TV.

Today’s episode features the Alshaya Group which is a dynamic family-owned enterprise first established in Kuwait in 1890.

Alshaya Group is now one of the world’s leading brand franchise operators with thousands of stores, cafes, restaurants and leisure destinations across MENA,Turkey and Europe, as well as a growing online and digital business, featuring a total of 70 brands including such iconic names as Starbucks, H&M, Debenhams, The Cheesecake Factory and Boots.

The loyalty brand that powers this incredible retail network is a digital programme called Aura, which this year won the 2024 International Loyalty Award for Best Loyalty Programme in the retail sector, and joining us today are two of the leaders of that loyalty business.

Nida Unas is the Director of Loyalty and Joanna Witsch is the Head of Loyalty Product and Operations for the Alshaya Group and the Aura programme.

Please enjoy our conversation.

Show notes:

1) Nida Unas

2) Joanna Witsch

3) Alshaya Group

4) Aura