Let's Talk Loyalty

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Lisa Erickson, formally Sr. Director of CRM and Loyalty at Sleep Number, a bed and bedding company that operates over 650 stores in 50 states in North America.

The Inner Circle Rewards program is an award-winning loyalty program for people who value an exceptional night’s sleep! Tom shares the key discussions points from the original podcast where Lisa shares her vision of leveraging loyalty to create an army of advocates, using gamification, social sharing, digital and traditional channels to connect with her members.

Hosted by Tom Peace.

Show Notes :-

1) Sleep Number⁠

2) Lisa Erickson⁠

3) Inner Circle Rewards

4) #266: "Sleep Number" Leverages Loyalty to Drive Advocacy

Today’s episode is available as audio as well as video on Loyalty TV.

This episode features loyalty in the telecommunications sector.

Our guest, Jerome G Patalud joins us from the Philippines where he is the Director and Product Owner for Globe Rewards, the loyalty proposition from Globe Telecom, Inc, a major provider of telecommunications services there, where it operates the largest mobile network in the Philippines with almost 55 million subscribers.

The Globe Group closed the first nine months of 2023 with an all-time high in consolidated revenues fueled by strong contributions from its mobile, corporate data, and non-telco services as Globe transitions from a telco to a techco.

Listen to learn all about Globe Rewards and its role driving the Globe Group business.

Show Notes:

1) ⁠⁠Jerome G Patalud

2) ⁠Globe Group⁠⁠

3) ⁠Globe Rewards⁠

4) Watch the full video interview at ⁠LoyaltyTV

This episode focuses on the loyalty market in Greece and the OPAP loyalty programmes, featuring expert insights from Spyros Doukas.

Spyros leads the Retail Loyalty and CRM programs for OPAP. He has designed and launched several loyalty programs in Greek market in the Telecoms and Entertainment industries. Having a customer focused mentality, the programmes attracted millions of members, significantly increasing the loyalty of customers.

Spyros is a key contributor to the extended “Understanding Loyalty in Europe” White Paper created by Mando-Connect in partnership with YouGov, which explores loyalty membership, appeal and impact across 24 European Markets.

Listen to learn about the loyalty landscape in Greece – what membership, appeal and impact look like in this market – and to learn about the OPAP loyalty programmes.

Hosted by Charlie Hills.

Show Notes :

1) Spyros Doukas

2) European Loyalty Whitepaper

3) Mando-Connect

4) YouGov

5) OPAP

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Simon Rowles Managing Director of Beyonde, who discussed the latest customer strategy and inspiring loyalty propositions in the marketplace.

“Beyonde” is a customer experience consulting firm based in Sydney Australia, with a single-minded focus on identifying, evaluating, and implementing the best global solutions to create compelling loyalty concepts.

Tom summarises Simon’s discussion on how data is no longer “the new oil” but actually even more powerful now that it is becoming increasingly shareable. Simon also showcases some incredible statistics to drive customer or employee loyalty using the fractional ownership, as well as increasingly important option to allow loyalty members to aggregate their rewards across programmes.

Hosted by Tom Peace

Show Notes :

1) Simon Rowles

2) Beyonde

3) #263: Sharing Data, Sharing Ownership & Renting Fashion - New Models Driving Loyalty

Today’s episode is available in both audio and also video format on www.Loyalty TV.

United is now the largest airline in the world as measured by available seat miles, and its marketing is led by the inspirational tagline “Good Leads the Way”.

According to its latest quarterly earnings report at the time of recording, United achieved its highest month for new members of the MileagePlus® program, with approximately 800,000 enrolling in that month alone.

Joining us today to share how they achieved some of their superb results is Luc Bondar, COO and President, MileagePlus.

This interview was recorded on 25 August 2023.

Show Notes:

1) United

2) MileagePlus® program

3) Luc Bondar⁠ - COO & President MileagePlus

4) Watch the full video interview at LoyaltyTV

This interview with two senior executives at IAG Loyalty is a must listen for all loyalty professionals.

Rob McDonald, Chief Commercial Officer, and Silvia Espinosa, Chief Customer Officer share deep insights about the IAG Loyalty business.

It operates with 40 million members and incredibly, 3000 Avios are collected every second, whilst 2000 Avios are used per second!

Interestingly, 60% of Avios are collected outside of flying.

Rob and Silvia talk through IAGL’s partner approach with recent successes.

We also hear about innovations such as Avios-only flights, gamification engagement through Avios booster and IAGL’s wine flyer.

Hosted by Amanda Cromhout

Show Notes:

1) ⁠Rob McDonald

2) ⁠ ⁠Silvia Espinosa⁠

3) IAG Loyalty

4) IAG Loyalty LinkedIn Page

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Dave Canty from Bilt Rewards, who discusses the innovative program and its mission to support landlords, tenants, and partners who all benefit by making renting more rewarding.

Bilt Rewards is an innovative US-based loyalty program that was created in 2021 to make rent more rewarding! The program is has already transformed the home rental industry, by tracking, rewarding, and reporting on-time rent payments by tenants, in a way that creates an exciting path to home ownership and offers members ways to earn cheaper travel and plan the trip of their dreams!

Hosted by⁠⁠ Tom Peace ⁠

Show Notes:

1) ⁠⁠⁠⁠Dave Canty

2)⁠ Bilt Rewards⁠

3) ⁠⁠⁠⁠#261: Building Bilt Rewards from Strength to Strength

This episode is also available in video format on www.Loyalty TV.

Today's episode features a loyal listener and friend of the show, Mike Templeton, Head of Digital at Casey’s.

Casey's is an award-winning convenience retail chain in the US, which has grown from its small-town origins in Iowa, to now operate the third largest convenience retail business and the 5th largest pizza chain in the country, with over 2,500 stores nationwide.

Mike shares the role of digital for Casey’s and some of the key principles for its success, as well as the latest important changes to the overall loyalty proposition for the seven million members of Casey’s Rewards.

He also shares how he thinks about evolving the program, given the endless opportunities and possibilities that exist to continually develop it in ways that can add complexity when most consumers really crave simplicity.

Listen to enjoy our conversation with Mike Templeton from Casey’s.

Show Notes:

1) Mike Templeton⁠

2) Casey's⁠

3) Casey’s Rewards⁠

4) Casey's Investor Deck

5) www.Loyalty TV⁠

Today we showcase another award-winning loyalty program – this time in Europe.

Kik Textiles is a huge European retail chain, employing more than 26,000 people and operating more than 4,000 stores across fourteen countries.

Our guest is Sebastian Hense, Head of Marketing and CRM for Kik, who shares his story of creating a loyalty proposition that’s laser focused on understanding and relating to its customers and their unique needs.

Sebastian explains some of their key pillars of success and how they achieved the task of launching a program that’s low cost and efficient, as well as simple and scalable, which won the “Best Loyalty Launch” award at the 2023 International Loyalty Awards in London.

Please do enjoy my conversation with Sebastian Hense from Kik Rewards.

Show Notes:

1) Sebastian Hense

2) Kik Textiles

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Stuart Evans, a Web 3.0 strategy advisor with a passion for understanding these emerging technologies.

Much has been made of Web 3.0, Crypto, NFTs and the metaverse as innovations for the loyalty industry and in this summary show Tom reviews the key points that potentially make these solutions an innovation for your program.

Hosted by⁠⁠ Tom Peace ⁠

Show Notes:

1) ⁠⁠⁠⁠Stuart Evans

2) ⁠⁠⁠⁠#258: Web 3.0, Crypto-currencies, Metaverse and NFT's - Loyalty Insights