Let's Talk Loyalty

This episode is available in audio form on "Let's Talk Loyalty" and also on www.Loyalty TV.

It has already been a year since we met with Ben Lipsey, Senior Vice President of customer loyalty and President of Flying Blue, the loyalty programme of Air France, KLM and Transavia.

Flying Blue now has over 22 million members of its program, and Ben joins us today to share some new propositions and pricing they launched for members, the creation of a separate new legal structure for the entire program, as well as their plans to launch a “subscription” propositions this year for members.

Listen to enjoy the latest loyalty insights from Ben Lipsey and Flying Blue.

Show Notes :

1) Ben Lipsey

2) Air France

3) KLM⁠

4) Transavia⁠

5) ⁠Flying Blue⁠

6) www.Loyalty TV⁠.

Amanda Cromhout interviews Phil Shelper, Founder & CEO of Loyalty Reward & Co.

Phil is the author of Loyalty programs: The Complete Guide. Phil released the first edition in 2020 after many months of COVID and the time to face adversity.

The 2nd edition was released in October 2023. Amanda released Blind Loyalty – 101 Loyalty Concepts Radically Simplified in September 2023 after very personal adversity from personal health challenges in 2022.

During this podcast, the authors debate how the books are similar in parts but overall vastly different and what is the major take home value for their readers.

Show Notes:

1) Phil Shelper

2) Loyalty Reward & Co⁠

3) Loyalty Programs: The Complete Guide (2nd Edition)

4) Blind Loyalty – 101 Loyalty Concepts Simplified

Today’s episode of LTL which is a masterclass in co-brand cards, the single biggest driver of profits for so many loyalty programs.

Nik Laming is an independent consultant and strategic advisor who has spent his whole career dedicated to loyalty programs, including roles as the former head of AIMIA and Carlson Marketing in Asia, as well as the former head of loyalty for Cebu Pacific airline in the Philippines.

Nik is now based between Singapore and the Philippines, where his new business Loyalty ConnectOS enables loyalty, digital and data businesses to access resources offshore to extend their teams for data analytics, operations and marketing execution.

Listen today to enjoy my conversation with Nik Laming, all about creating successful co-brand partnerships that deliver value for programme owners, programme members and of course their banking partners!

Show Notes:

1) Nik Laming

2) Loyalty ConnectOS

3) #417: Viva Aerobus Launches Compelling Loyalty Concept in Mexico

Today’s episode is available in audio format as "Let's Talk Loyalty" and on video as "Loyalty TV".

This interview features the latest news about one of the most exciting loyalty programs in Asia, based in Hong Kong.

yuu Rewards was launched by DFI Retail Group in 2020, and now serves almost 5 million members.

The group is a leading pan-Asian retailer that covers food, health and beauty, home furnishings, restaurants and other retail businesses, with interests in 13 countries and territories, operating over 10,500 outlets, and employing more than 216,000 team members.

yuu Rewards allows members to earn points at over 2,500 outlets such as 7-Eleven, IKEA, KFC and Pizza Hut.

Our guest today is Anushree Khosla, yuu Rewards Director.

Anushree shares all of the latest propositions including the launch of yuu Stamps and their gamification and mission-based propositions.

Listen to enjoy my conversation with Anushree Khosla.

Show Notes :

1) yuu Rewards⁠

2) DFI Retail Group

3) Anushree Khosla⁠

4) Watch this episode at www.Loyalty.TV.

This episode of Let's Talk Loyalty features our latest announcement and breaking news for 2024, introducing our new guest host, Carly Neubauer⁠.

Carly is based in Melbourne Australia, where she is a hugely popular loyalty industry personality, thanks to an incredibly impressive career, including agency, brand and loyalty community roles, which you’ll hear her explain in our conversation today.

Carly is also a compère and committee member for the Australian Loyalty Association, as well as the Co-Founder & Director of Elevate Loyalty & Pay2Elevate.

Today, we are thrilled to announce that, starting next month in February 2024,Carly will be hosting a monthly episode of Let's Talk Loyalty, bringing her expertise and more leading loyalty industry personalities from the Australian market to you.

Please join us in meeting Carly and wishing a warm welcome as she

joins our growing team!

Show Notes:

1) ⁠⁠Carly Neubauer⁠⁠

2) Australian Loyalty Association

3)⁠ Elevate Loyalty⁠

4) Pay2Elevate

5) Zero Co

6) who gives a crap

7) IMA MEAPAC

8) Eat Up

9) Direct Episode Link:

https://letstalkloyalty.com/479-breaking-news-announcing-our-latest-guest-host-carly-neubauer/

Welcome to 2024!

As our first episode of the year, we are thrilled to be kicking things off with some really exciting changes which are being announced in today's episode!

Our episode today is hosted by Paula Thomas and joined for the first time by another LTL team member, Pooja Venugopal who is our Guest and Content Manager, who works tirelessly behind the scenes to make our show a success.

In this episode, we also extend our thanks to all of our ongoing show sponsors who have already worked with us in 2023 and have confirmed their plans to do even more with us in 2024, so to Marigold, Comarch, Epsilon, Points by Plusgrade, Phaedon, Collinson Group, Value Dynamx, and Mastercard. I’m incredibly proud to be working with all of you and thank you for your support!

I really hope you enjoy our first episode of 2024 and we look forward to sharing even more incredible loyalty content with you in the year ahead!

Show Notes

1) ⁠ Let's Talk Loyalty

2) ⁠Marigold⁠

3) ⁠Comarch⁠

4) ⁠Epsilon

5) ⁠Points by Plusgrade⁠

6) Phaedon

7) Collinson Group

8) Value Dynamx

9) Mastercard

10) Paula Thomas

11) Pooja Venugopal

12) McDonald's Interview

This is our final episode of Let's Talk Loyalty and Loyalty TV for 2023.

Imitation is the sincerest form of flattery, so we are delighted today to be joined by another loyalty podcaster, who told us that he was inspired by Let's Talk Loyalty and wanted to create something similar, but in Arabic.

Loyalty Bl Arabi is a podcast about our industry in the GCC (Gulf Co-operation Council) and MENA (Middle East and North Africa) regions.

Our guest, Nizar Al Qabbani is a Certified Loyalty Marketing Professional, and an actuarial graduate, so naturally he’s fascinated with data – in particular, creating value from unused data, a situation he sees occurring too frequently.

Today Nizar shares his loyalty background and insights, and also some of the trends he is seeing in loyalty in the Arab world.

Listen to enjoy our conversation with Nizar Al Qabbani, co-Founder and podcast host of Loyalty Bil Arabi.

Show Notes

1) Loyalty Bl Arabi⁠

2) Nizar Al Qabbani⁠

3) Qitaf Rewards

4) Umniah

5) Watch this episode at www.Loyalty.TV.

Today’s episode features an interview with a global brand for the first time ever based in Egypt.

ExxonMobil⁠ Egypt is a well-known company in both consumer & industrial supply of finished lubes in markets around the world, and we are delighted to be joined today by their loyalty program manager in Egypt, ⁠Sherif Fahmy⁠.

As you will hear Sherif explain, ExxonMobil Egypt was the first ever loyalty program launched by a downstream company in Egypt, so as you can imagine, we were excited to hear how they approached this project, and what proposition they chose to launch to take full advantage of this market opportunity.

Sherif shares some of their challenges and achievements in their journey so far, so I hope you enjoy this conversation with Sherif Fahmy, from ExxonMobil in Egypt.

Sherif shares some of their challenges and achievements in their journey so far, so I hope you enjoy this conversation with Sherif Fahmy, from ExxonMobil in Egypt.

Show Notes:

1) ⁠ExxonMobil⁠

2) ⁠Sherif Fahmy

**********************************************************************************

This episode is sponsored by Phaedon.

Visit their website to learn more about how they're powering the world's most beloved loyalty programs at www.wearephaedon.com

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Amanda was joined by Pieter Twine the General Manager of the “MySchool MyVillage MyPlanet” loyalty programme, based in South Africa.

This is an internationally recognised loyalty programme with multiple awards at the International Loyalty Awards & in the South African Loyalty Awards.

Show Notes:

1) ⁠ Pieter Twine

2) ⁠MySchool MyVillage MyPlanet

3) ⁠#272: Award Winning "MySchool MyVillage MyPlanet" Connects Transactional and Emotional Loyalty.

4) International Loyalty Awards

5) South African Loyalty Awards

Hello and welcome to today’s episode of LTL and Loyalty TV.

My guest today really opened my eyes to the massive loyalty market in Russia, including the breadth of programs there, in what sounds to be quite a sophisticated market.

Vlad Treves and his team have built over sixty programs in Russia, Europe, The Ukraine and Indonesia across retail, hospitality, banking as well as coalition programmes in many of these markets.

Now they run an international community of marketers offering loyalty and CX events, research and training courses, as well as the Russian Loyalty Awards.

In this episode, Vlad shares insights from his loyalty career, and announces the details of the Loyalty and CX Conference and Global Loyalty Awards event that his team are running for the first time in Dubai in January 2024.

We hope you enjoy listening to these loyalty marketing insights from Russia.

Show Notes:

1) ⁠Vlad Treves

2) Spectrum350

3) The Global Loyalty & CX Awards

4) LOYALTY & CX GULF'24

5) LTL #254: Loyalty Innovation in the Railway Industry

6) Russian Loyalty Awards

7) Watch this episode on Loyalty.TV