In this weeks episode of Let’s Talk “a little” Loyalty Tom’s reviews Paula’s original podcast with Adam Posner, who talks about his hugely popular “For Love or Money™ Australia” research report and insights from 2022

Adam explains key insights from his research and discusses what compels consumers to join a loyalty programme and the “3 Bs” of loyalty: behaviour, belief and belonging. We also talked about generational differences in loyalty preferences, rewards and even currency types.

Whether you are working in loyalty marketing in Australia or elsewhere, these consumer insights offer invaluable ideas to reflect on.

Tom’s provides a great review of Adam’s superb insight, highlighting the key messages from this great original podcast.

Hosted by Tom Peace.

Show Notes:

1) Adam Posner, CEO and Founder, The Point of Loyalty

2) For Love or Money™ 2022 Australia 

3)  The Point of Loyalty 

4) #219: "For Love or Money" - Australian Consumer's Loyalty Perspectives For 2022

Today we meet the CEO of an iconic brand here in the UAE.

Dubai Golf was established in 1988 and manages some of the best-loved golf clubs in the whole region, Emirates Golf Club, Jumeirah Golf Estates and Dubai Creek Golf & Yacht Club.

The company is incredibly proud of its internationally acclaimed championship courses, and has also successfully evolved its hospitality and entertainment business, with both casual and fine dining restaurants of offer, as well as beautiful swimming, fitness and tennis facilities.

Leading the development of the whole group is the CEO Chris May, who joins today to share how the business really values and nurtures loyalty its members, having created a lifestyle app called Viya that allows both members and non-members alike to book rounds of golf, dining or other facilities and earn rewards.

Listen to enjoy our conversation with Chris May all about Dubai Golf and Viya Rewards.

Show Notes:

1) Dubai Golf

2) Emirates Golf Club

3) Jumeirah Golf Estates

4) Dubai Creek Golf & Yacht Club

5) Viya Rewards

6) Chris May

Today’s episode of Let's Talk Loyalty features our friends in Bond Brand Loyalty and their annual Loyalty Report.

The Loyalty Report is an annual survey, and this year, Bond has tracked a quarter of a million consumers globally, from more than 750 brands, in dozens of industries, across every type of loyalty strategy.

With so much scale and visibility from global markets, the 2023 Loyalty Report truly highlights the key insights loyalty program managers need to know right now, such as the number of programs that consumers say they are members of and active in. It’s not surprising to hear that this year, consumers are finding more loyalty programs to join, and they are enrolling and engaging in them more than ever.

So, the stakes are getting higher, as is the level of competition, so it’s even more critical to hear what consumers are telling us that they value in 2023, and the opportunities that still exist for true differentiation.

Listen to hear the insights from this year’s Loyalty Report as I discuss them with Maegan O’Neill and Sean Claessen from Bond Brand Loyalty, who share their key take-outs and watch-outs for leading brands and loyalty programs in 2023!

Show Notes:

1) Bond Brand Loyalty

2) 2023 Loyalty Report

3) Maegan O'Neill

4) Sean Claessen

Listen in to hear Tom’s short summary show from the original podcast hosted by Paula Thomas where she is joined by Kristi Gole, VP, Head of Product at Global Hotel Alliance to hear how this model works and benefits both the brands and consumer members.

The Global Hotel Alliance (GHA) is the world’s largest alliance of independent hotel brands, supporting 35 hotel brands with more than 500 hotels across 85 countries, each leveraging the DISCOVERY guest recognition programme to drive loyalty with guests.

This alliance allows small and independent hotels to compete with global hospitality brands, while still operating independently and giving consumers the opportunity to earn rewards across their many brands.

Listen to Tom’s views on how GHA build loyalty across independent hotel groups as well as finding more ways to reward travellers.

Show Notes:

1) ⁠Kristi Gole⁠

2) Global Hotel Alliance

3) GHA’s DISCOVERY guest recognition programme

4) #218: Anantara, Avani, Kempinski - Leveraging the GHA "Discovery" Program To Drive Customer Loyalty for Independent Hotel Brands

Today's episode celebrates a brand that recognizes and rewards a relatively forgotten segment of the community – those who educate children!

Lakeshore Learning Materials is one of the most innovative manufacturers of educational materials in the United States, specializing in top-quality products for the home and classroom.

Originally founded as a toy store in 1954, Lakeshore Learning Materials now operates sixty stores and a thriving online business, catering to both teachers and parents. 

The business had been operating a program called the “Teacher’s Club” for over 20 years, but about 2 years ago, it realized it needed a complete overhaul!

Alex Tavera was brought on board to advise on a complete redesign and a new strategy for the business, and in late 2021, he led the launch of their new loyalty program.

With a new name and a completely new strategy, combined with some great technology and a supportive leadership team, Lakeshore Rewards is now an incredibly exciting program that is going from strength to strength!

Listen to enjoy this inspirational conversation with Alex Tavera, Director of CRM, Email and Loyalty with Lakeshore Learning Materials.

Show Notes:

1) Lakeshore Learning Materials

2) Alex Tavera

3) Lakeshore Rewards

4) #84: Virgin Red Loyalty Programme Launches in the UK

5) #195: Virgin Red - The Red Thread Connecting the Virgin Brand Globally

This episode focuses on the loyalty market in The Czech Republic, featuring expert insights from Radek Hrachovec.

Radek has dedicated the last 20 years of his professional life to loyalty programmes and direct marketing and is one of the most skilled practitioners in Central Europe and a Partner of the Voxwise company.

Radek is a key contributor to the “Understanding Loyalty in Europe” White Paper created by Mando-Connect in partnership with YouGov, which explores loyalty membership, appeal and impact across 24 European Markets.

Listen to learn about the loyalty landscape in The Czech Republic – what membership, appeal and impact look like in this market – and which are the programmes and key innovations to be inspired by.

Hosted by Charlie Hills. 

Show Notes :

1) Radek Hrachovec

2) European Loyalty Whitepaper

3) Mando-Connect 

4) YouGov

5) Voxwise

6) Net Loyalty Score introduction

Listen in to hear Tom’s short summary show from the original podcast hosted by Paula Thomas featuring  a conversation with James Berry, Commercial Director, Valuedynamx at Collinson where he shares game-changing concepts he believes are becoming pivotal for loyalty professionals.

Listen to Tom’s views on the dramatic changes in consumer behaviour, and some of the innovative ways that Collinson have found to connect programs, consumers and merchants in order to ensure loyalty programmes become even more relevant in everyday lives, as well as emerging technologies like NFTs and cryptocurrencies.

Hosted by Tom Peace.

Show Notes:

1) James Berry

2) Valuedynamx (Part of Collinson Group)

3) #216: Everyday Loyalty - Connecting Customers, Members and Merchants

Today’s conversation features our friends from the *Loyalty and Awards* conference, which is the largest annual conference dedicated to loyalty managers in the travel sector.

Ahead of this year’s event in Rio de Janeiro, Ravindra Bhagwanani, shares his views on the state of the loyalty industry in 2023 and some of the key challenges he sees for loyalty practitioners in the travel sector. 

These trends of course are also helping to shape the content and agenda for the Loyalty & Awards conference agenda being planned for our meeting in Brazil this October, so listen to hear the topics that I’m looking forward to hearing presented on stage this year.

Ravindra also highlights some key improvements in this year's Golden Loyalty Awards, to inspire those of you who operate programs to enter your programs.

Listen to enjoy some insights and inspiration on travel loyalty and the upcoming Loyalty and Awards conference with Ravindra Bhagwanani, Managing Director of Global Flight.

Show Notes:

1) Ravindra Bhagwanani⁠

2) Loyalty and Awards

3) Golden Loyalty Awards

4) Loyalty & Awards conference agenda

Fionna Ronnie is Head of Customer and Loyalty at The Foschini Group.  Whilst TFG is based in South Africa, it spans 5 continents, 26 countries and has 34 leading retail brands in its stable. 

Its loyalty program, TFG Rewards,is the biggest in retail in South Africa with 30 million + members.

Fionna shares KPI results, data strategies, customer centric retailing approach and how the Customer team are the life blood of TFG Rewards.  This team underpins everything driven for a future customer narrative of this extremely impressive retail group.

Hosted by Amanda Cromhout.

Show Notes:

1) Fionna Ronnie

2) The Foschini Group

3) TFG Rewards

Listen in to hear Tom’s short summary show from the original podcast hosted by Paula Thomas featuring  a conversation with Henry Christian. LinkedIn loyalty guru and independent loyalty consultant.

Henry has many years of experience guiding brands and managing loyalty programmes throughout Asia.  Henry shares insights on the importance of speaking like a CEO, leveraging customer data and how A/B testing can prove valuable instead of making assumptions for members versus non-members.

Henry shared strategies for membership retention and acquisition talks about a very important principle that loyalty is not a program, it is an outcome to expect from your customers.

Hosted by Tom Peace.

Show Notes:

1)  Henry Christian

2) LinkedIn Loyalty Post – Speak Like a CEO

3) #215: Loyalty Insights from Asia - Speak Like a CEO