Today’s episode celebrates our 4th birthday in Let’s Talk Loyalty, in partnership with our friends in The Wise Marketer Group, where we are together announcing an incredible competition.

My guest is Aaron Dauphinee, Chief Marketing and Business Development Officer with the Group, which includes The Wise Marketer.com website and The Loyalty Academy.

The Loyalty Academy was established in 2015 and offers global loyalty education. Since then, it has gone on to certify 739 loyalty marketing professionals in 46 countries.

In celebration of our fourth birthday and our partnership, The Loyalty Academy is offering FOUR lucky listeners a scholarship to their CLMP program online and become a certified loyalty marketing professional.

Each scholarship is worth up to $2,000.

Listen to hear all the details and then enter on www.LetsTalkLoyalty.com/competition.

I really hope you enjoy my conversation with Aaron Dauphinee from The Wise Marketer Group.

Show Notes:

1) Aaron Dauphinee⁠, Chief Marketing, and Business Development Officer

2) The Wise Marketer Group

3) The Wise Marketer.com

4) Loyalty Academy

5) UK’s First Loyalty Academy CLMP™ Certification Workshop

6) 2023 Certification Workshop – Toronto, Canada

7) Join the competition now! www.LetsTalkLoyalty.com/competition

Today’s episode features insights on trust from Australia.

Mark James and Bonnie McCoy from Customology recently released their updated research on customer concerns around trust and brand communications in the Australian market.

As an essential pre-requisite to earning customer’s loyalty, Mark and Bonnie share their insights and advice to address what they are calling the “trust crisis”.

This issue is becoming even more critical to address as we become more digitally connected, but also more disillusioned with brands and their marketing.

Listen to learn from the latest research on trust with consumer insights from Australia.

Show Notes:

1) Mark James⁠

2) Bonnie McCoy

3) Customology⁠

4) The Unspoken Customer

Tom’s latest short summary show covers the original podcast hosted by Paula Thomas where she is joined by Nicole Auman, Director of Brand Marketing at Sheetz.

Sheetz Inc. is one of North America’s fastest-growing convenience store chains, already operating over 600 locations.

Tom summarises the key insights from the original podcast on how Sheetz recent major insights and achievements, including a new subscription service, insights on the compelling role that their app is playing as a direct digital connection to their customers and of course, their store teams who serve as ambassadors of the program with customers.

Hosted by Tom Peace.

Show Notes :-

1) Sheetz Inc⁠

2) Nicole Auman

3) #234: Driving Loyalty in Convenience Retail with Sheetz USA

⁠Today’s episode features the exciting story of the "Doters" loyalty program launched by Viva Aerobus in late 2022.

Pablo Sordo joins us to share the story of how they developed the loyalty proposition for Viva Aerobus, which is a low-cost airline based in Mexico.

This simple coalition program features partnerships with the local bus company and a banking partner, allowing members to earn miles while flying, taking the bus around the country, and, of course, using their co-brand credit card.

Listen to learn from Pablo Sordo, Chief Strategy Officer for Viva Aerobus, with thanks to the Loyalty and Awards conference team for the introduction!

Pablo will be sharing further insights at the Loyalty & Awards Conference this October in Rio de Janeiro.

Show Notes

1) Pablo Sordo, Chief Strategy Officer for Viva Aerobus

2) "⁠Doters⁠" loyalty program

3) Viva Aerobus⁠

4) Loyalty and Awards⁠ conference

Johan Moolman is CEO of FNB (First National Bank)’s eBucks Rewards.  eBucks is 23 years old and has recently scooped three prestigious awards at the International Loyalty Awards, including ‘Best Long-Term programme’ worldwide.

Johan has been CEO of this leading retail banking programme for eight years and in this insightful podcast, he describes the obsession with doing the right thing for the customer, which has yielded over $1bn pay out since inception.  90% of eBucks rewards are redeemed within the first 30 days of being given to eBucks members.

The programme actually operates nine separate programmes to meet the demands of sub-segments of the South African market.

Hosted by Amanda Cromhout.

Show Notes:

1) Johan Moolman

2) First National Bank

3) eBucks Rewards

Listen in to hear Tom’s short summary show from the original podcast hosted by Paula Thomas where she is joined by Kim Hardaker, Managing Director of the Etihad Guest Programme, who shares the latest ideas and insights from one of the travel industry’s leading reward programs.

Etihad Guest is a world-leader in airline loyalty, renowned for delivering innovative ideas that delight members in unexpected ways!

Tom provides a summary of the show that includes a proposition to support the airlines sustainability goals, and a “world-first” idea that celebrated the reopening of Australia’s borders post-pandemic.

Hosted by Tom Peace.

Show Notes :-

1)  Etihad Guest

2) Kim Hardaker

3) #233: Etihad Guest - Powerful Propositions Building Emotional Loyalty

Today’s episode is a treat for anyone who is either a pet lover or a pet parent, as well as retail loyalty professionals.

Our guest is Bradley Breuer, Vice President of Loyalty and Personalised Marketing at PetSmart in the United States.

This year, PetSmart's “Treats” program has reached the incredible milestone of 60 million members!

Bradley shares some compelling insights on member penetration of sales, as well as some of the key principles of their success that has led the

PetSmart Treats program to become one of America’s Best Loyalty Programs as ranked by Newsweek.

 Show Notes:

1) Bradley Breuer, Vice President of Loyalty and Personalised Marketing

2) PetSmart

3) PetSmart's “Treats” program

4) America’s Best Loyalty Programs 2023 by Newsweek

Today’s episode features some "Loyalty Royalty" an interview with one of the 2023 “Top 30 under 40” award winners at the recent International Loyalty Awards in London.

Joe Doran is Senior Vice President of Loyalty for Capillary in North America, and he joins us today to share and celebrate Capillary’s truly incredible list of achievements in 2023 so far.

Joe also shares his insights around the latest loyalty sectors and strategies that he believes have explosive potential right now, as well as the incredible success Capillary’s is having with their latest flagship client in the US market – Nascar!

Listen today to learn from Joe Doran from our friends in Capillary Technologies.

This episode is sponsored by Capillary Technologies.

Show Notes:

1) Joe Doran, Senior Vice President of Loyalty for Capillary in North America

2) Capillary Technologies

3) Capillary Shines Bright at International Loyalty Awards 2023

4) Capillary Named A Leader in The Forrester Wave™ Loyalty Technology Solutions, Q1 2023 Report

Tune in and catch Tom's brief overview from the original podcast hosted by Paula Thomas where she is joined by Jonathan Hopkins and Angus Frazer, co-founders of Sonder Media. 

Sonder Media is a consulting firm that specializes in identifying, valuing, and optimizing the media value of loyalty programs, and Tom will summarise the key insight from Jonathan and Angus who share their expertise on Loyalty’s high margin potential.

The original podcast shows the power and potential profitability of using the unique assets, permissions and insights from your loyalty program as a media business, an increasingly popular idea being considered by program owners in order to increase returns from their loyalty program investment.

Listen to Tom summarise the challenges and the potential of this big idea, and how you can explore building a media business in a way that continues to meet the needs of your members and your brand, as well as with advertising partners.

Hosted by Tom Peace.

Show Notes :-

1) Sonder Media

2) Jonathan Hopkins

3) Agnus Frazer

4) #231: Building Your Program's Profitability - Loyalty's Hidden Potential

Today’s episode features a brand that has been at the TOP of our wish list to bring on the show over the past few years.

McDonald’s is, of course, the world’s leading global foodservice retailer, with over 40,000 locations in over 100 countries!

Just recently, the business was listed in second place in the *World's Most Innovative Companies of 2023*, and they now operate loyalty programs in over 50 markets, with over 50 million members active!

Joining me today to share this incredible story is Bess Cades Director, Customer Engagement Strategy and Lifetime Value for McDonald’s.

Listen to learn the insights behind the extraordinary growth for McDonald’s Rewards around the world, a program that in time, could become one of the world’s largest loyalty programs.

Please enjoy this masterclass in loyalty marketing from one of the world’s greatest brands.

Show Notes:

1) McDonald’s

2) McDonald’s Rewards

3) Bess Cades Director, Customer Engagement Strategy and Lifetime Value

4) World's Most Innovative Companies 2023

5) Watch the full video interview at www.Loyalty.TV