Let's Talk Loyalty

This episode is available in audio as a podcast and in video format on Loyalty TV.

Today we learn the latest loyalty and lifestyle propositions from the Cathay Pacific Group, with Paul Smitton joining us once again from Hong Kong.

Listen to learn how the positioning and proposition for the membership program from Cathay Pacific has evolved, and the role of Asia Miles now as its currency (rather than its programme name).

Paul also shares some insights into some of the airline’s most recent developments in the Chinese market.

Show Notes:

1) Paul Smitton⁠

2) Cathay Pacific Group

3) Asia Miles

4) Watch the full interview episode at www.Loyalty.TV

The launch of the 4th edition of ‘What Brits want from Loyalty Programmes 4.0’ does not disappoint. This Let’s Talk Loyalty podcast talks to three deeply experienced professionals about this whitepaper.

Amanda Cromhout talks to Charlie Hills,Chief Strategy Officer and James Davies, Senior Strategist and Analyst, both from Mando Connect. They are accompanied by Nick Fishbourne, Group Account Director of YouGov. Key highlights include the increased usage of loyalty by Brits ad a deeper usage in terms of activity rates.

There is also an increased play on loyalty partnerships benefiting consumers and brands alike. The whitepaper also serves up quality statistics around transactional KPIs and emotional KPIs.

Show Notes:

1) Charlie Hills⁠

2) ⁠⁠⁠⁠⁠⁠⁠James Davies⁠

3) Nick Fishbourne

4) Mando Connect⁠

5) YouGov

6) What Brits want from Loyalty Programmes 4.0

This episode is available as a podcast on "Let's Talk Loyalty" and in video as www.Loyalty.TV.

Today's episode features research from our friends in Epsilon, who have been focused discovering the underlying factors that are truly driving UK consumers loyalty in 2024.

The result is “Epsilon Loyalty Index” (UK edition) which was created to support loyalty marketers in the UK looking to find new and innovative ways of building loyalty with their customers.

Joining me today to share her insights on the Epsilon Loyalty Index is Senior Vice President of Business Development Epsilon UK, Maria Giacobbe.

Listen to enjoy our conversation about her insights on how to drive customer loyalty in the UK in 2024!

Sponsored by Epsilon.

Show notes:

1) “⁠Epsilon Loyalty Index⁠” (UK edition)

2) Epsilon

3) Maria Giacobbe

4) Loyalty Connect Dubai 2024

5) Watch the full interview at www.Loyalty.TV

This episode is available as a podcast on "Let's Talk Loyalty" and in video as www.Loyalty.TV.

Today's episode features research from our friends in Epsilon, who have been focused discovering the underlying factors that are truly driving UK consumers loyalty in 2024.

The result is “Epsilon Loyalty Index” (UK edition) which was created to support loyalty marketers in the UK looking to find new and innovative ways of building loyalty with their customers.

Joining me today to share her insights on the Epsilon Loyalty Index is Senior Vice President of Business Development Epsilon UK, Maria Giacobbe.

Listen to enjoy our conversation about her insights on how to drive customer loyalty in the UK in 2024!

Sponsored by Epsilon.

Show notes:

1) “⁠Epsilon Loyalty Index⁠” (UK edition)

2) Epsilon

3) Maria Giacobbe

4) Loyalty Connect Dubai 2024

5) Watch the full interview at www.Loyalty.TV

Join us in this exciting episode as we welcome Aussie Merciadez, the Strategic Partnerships & Loyalty Manager at ANZ Bank, as our special guest. With a wealth of experience spanning various loyalty, incentives, and promotional companies both domestically and internationally, Aussie brings a unique perspective to the table.

Having spearheaded major brand promotions within the FMCG sector, Aussie transitioned seamlessly into the realm of loyalty, where her reputation for introducing fresh innovations precedes her. Renowned for her data-driven approach, Aussie shares her expertise in crafting loyalty programs that not only prioritize customer intelligence but also foster meaningful engagement. Tune in as we delve into the strategies and insights that have made Aussie a trailblazer in the loyalty space.

Hosted by Carly Neubauer

Show notes:

1) ⁠⁠⁠⁠Aussie Merciadez⁠

2) ⁠⁠⁠⁠ANZ Bank

Aaron Dauphinee from the Loyalty Academy™ flies solo in this week's of the “Wiser Loyalty” podcast series while Bill Hanifin is in London, UK. He explores constructs from curriculum in course #104 on Loyalty Program Business Models to set the stage for the next two episodes when Bill and Aaron are back together again.

Aaron provides a topline introduction to three 'traditional' loyalty program business models that have served the full spectrum of Customer Loyalty to-date: Proprietary, Player, and Coalition models. This sets the stage for back-to-back weeks of digging deeper into and stress testing each of these models, introducing and evaluating new models, and discussing the viability and relevance of all of them for the loyalty landscapes of today and tomorrow.

In the Wiser Loyalty series, our experts discuss constructs each month that are taken from the Certified Loyalty Marketing Professional™ (CLMP™) curriculum. This month respectfully challenges concepts known to be foundational to Loyalty to set up for next month's conversation on Key Success Factors in Loyalty.

Show Notes:

1) ⁠Aaron Dauphinee⁠

2) ⁠Bill Hanifin⁠

3) ⁠⁠⁠⁠The Wise Marketer

Today's episode is available in audio on "Let's Talk Loyalty" and in video format on www.Loyalty.TV.

March 8th is International Women’s Day around the world.

To celebrate, Carly Neubauer created a very special webinar featuring the three female guest hosts of Let's Talk Loyalty.

This was in response to feedback from members of WiiN, a not for profit association that works to connect, educate and empower women in the incentive and loyalty industry.

When WIIN members were asked who they’d like to hear from for International Women's Day, the names that came up included Paula Thomas, Charlie Hills and Amanda Cromhout.

Today we're publishing that webinar as an episode of Loyalty TV and Let's Talk Loyalty to celebrate International Women's Day, and as a perfect opportunity to hear from all of the Let's Talk Loyalty interview hosts in one recording.

Thanks to Carly and everyone at WiiN for organizing this webinar in celebration of International Women's Day.

Show Notes:

1) Carly Neubauer

2) Paula Thomas

3) Charlie Hills

4) Amanda Cromhout⁠

5) WIIN

This episode focuses on the Avolta Loyalty Programme – the global programme of this leading global travel experience player with over 5,500 duty free, food & beverage and convenience stores across 75 countries. With Camilo Courtenay, the Global Loyalty Lead at Avolta.

Camilo heads up global loyalty at Avolta. Prior to joining, he worked in various loyalty roles at Vodafone, Eurostar and British Airways and brings a wealth of industry experience to our show.

Today we will be learning about Camilo’s favourite loyalty programmes, how loyalty is changing in travel and all about the existing Avolta programme and plans for the future.

Hosted by Charlie Hills.

Show Notes :

1) Camilo Courtenay

2) Avolta Loyalty Programme

3) European Loyalty Whitepaper

4) Mando-Connect

5) YouGov

This week's episode of the "Wiser Loyalty" podcast series explores the most foundational course in The Loyalty Academy curriculum, Introduction to Loyalty #101.

Our host today is ⁠Bill Hanifin, who takes on this topic solo as co-host ⁠Aaron Dauphinee is on assignment in Argentina.

Bill poses a True/False test that challenges the foundational concepts of customer loyalty. In the process he clarifies conflicting terminology, sheds light on how loyalty is evolving and explains why Loyalty Marketing is equivalent to a Swiss Army Knife. Bill’s affinity for life-long learning made the opportunity to challenge traditional thinking irresistible. This discussion reveals what remains true today from original best practices and where the business has evolved over the past decade.

In the Wiser Loyalty series, Bill and Aaron draw a theme each month based on the courses required to earn the Certified Loyalty Marketing Professional™ (CLMP™) designation. Throughout March, we will continue to explore elements of the Foundations of Loyalty.

Show Notes:

1) ⁠⁠⁠Bill Hanifin⁠⁠⁠⁠

2)⁠⁠⁠Aaron Dauphinee⁠⁠⁠

3) ⁠⁠⁠The Wise Marketer

This episode is available in audio format on "Let's Talk Loyalty" and on Loyalty.TV.

Today’s episode, features a loyalty program called Clos19 from the iconic brand Moët Hennessy, the Wines and Spirits Division of LVMH.

LVMH is the world's leader in luxury, operating in 6 different industries, across 81 countries. Many of their products have been around for centuries, while others are just starting their journey.

Today we are joined by Erin Scarfe, Head of Consumer Engagement within e-business driving Clos19 for Moët Hennessy, and her colleague Anaïs Lebreton who leads eBusiness and Loyalty for Ruinart which is both a champagne of choice for an international clientele and one of the jewels in the crown of the LVMH group.

Listen (or watch) to enjoy our conversation all about Clos19.

Show Notes:

1) Erin Scarfe

2) Anaïs Lebreton

3) Moët Hennessy

4) Ruinart

5) Clos19

6) LVMH⁠

7) #342: Helping Customers Choose Better - SAQ Shares Powerful Results Selling Wines, Beers and Spirits in Canada

8) Watch this episode at www.Loyalty.TV