Let's Talk Loyalty

Today’s episode featuring an unusual category for us to have on the show but an incredibly interesting one.

AB InBev is a company that celebrates life, especially key highlights like parties, sports and entertainment, and it describes its mission as creating “a future with more cheers”.

The business brews and sells a diverse portfolio of over 500 beer brands includes global names like Budweiser®, Corona® and Stella Artois® which are sold both direct to consumer and of course to trade partners in nearly 50 countries worldwide.

Joining Let's Talk Loyalty today to share AB InBev's focus on innovation and loyalty in the Mexican market is Raul Sandoval, Head of Digital Products and Loyalty from AB InBev in Mexico.

Show Notes:

1) Raul Sandoval⁠, Head of Digital Products and Loyalty from AB InBev in Mexico.

2) AB InBev

3) Murphys - When It Rains It Pours

This episode focuses on multi-award winning UK loyalty programme, VeryMe Rewards from Vodafone, featuring expert insights from Pete O’Donnell.

Pete is the Head of Loyalty for Vodafone in the United Kingdom. He is an experienced senior commercial manager with a proven track record across the telecommunications industry.

Pete is a key contributor to the “Understanding Loyalty in Europe” White Paper created by Mando-Connect in partnership with YouGov, which explores loyalty membership, appeal and impact across 24 European Markets.

Listen to learn what makes VeryMe Rewards from Vodafone an award-winning programme, what Pete’s favourite loyalty programmes are and what’s coming next!

Hosted by Charlie Hills.

Show Notes :

1) Peter O Donnell

2) Vodafone

3) VeryMe Rewards

4) European Loyalty Whitepaper

5) Mando-Connect

6) YouGov

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula is joined by Kelly N Cook, EVP, Chief Marketing and IT Officer for David’s Bridal.

David’s Bridal is a US-based retailer that specializes in wedding gowns, prom gowns and formal wear, and offers an extraordinary collection of beautiful outfits for all of life’s magical moments.

Operating over 300 store locations in various countries as well as online, in 2020, David’s Bridal stores created an industry first with the launch of their Diamond loyalty program, designed to leverage the buying power of the bride’s family and friends to help the happy couple earn a honeymoon of their dreams!

Hosted by Tom Peace.

Show Notes :-

1) David's Bridal

2) Kelly N Cook

3) #236: David’s Bridal - The World's First "Crowdsourced " Loyalty Program

Today’s episode celebrates our 4th birthday in Let’s Talk Loyalty, in partnership with our friends in The Wise Marketer Group, where we are together announcing an incredible competition.

My guest is Aaron Dauphinee, Chief Marketing and Business Development Officer with the Group, which includes The Wise Marketer.com website and The Loyalty Academy.

The Loyalty Academy was established in 2015 and offers global loyalty education. Since then, it has gone on to certify 739 loyalty marketing professionals in 46 countries.

In celebration of our fourth birthday and our partnership, The Loyalty Academy is offering FOUR lucky listeners a scholarship to their CLMP program online and become a certified loyalty marketing professional.

Each scholarship is worth up to $2,000.

Listen to hear all the details and then enter on www.LetsTalkLoyalty.com/competition.

I really hope you enjoy my conversation with Aaron Dauphinee from The Wise Marketer Group.

Show Notes:

1) Aaron Dauphinee⁠, Chief Marketing, and Business Development Officer

2) The Wise Marketer Group

3) The Wise Marketer.com

4) Loyalty Academy

5) UK’s First Loyalty Academy CLMP™ Certification Workshop

6) 2023 Certification Workshop – Toronto, Canada

7) Join the competition now! www.LetsTalkLoyalty.com/competition

Today’s episode features insights on trust from Australia.

Mark James and Bonnie McCoy from Customology recently released their updated research on customer concerns around trust and brand communications in the Australian market.

As an essential pre-requisite to earning customer’s loyalty, Mark and Bonnie share their insights and advice to address what they are calling the “trust crisis”.

This issue is becoming even more critical to address as we become more digitally connected, but also more disillusioned with brands and their marketing.

Listen to learn from the latest research on trust with consumer insights from Australia.

Show Notes:

1) Mark James⁠

2) Bonnie McCoy

3) Customology⁠

4) The Unspoken Customer

Tom’s latest short summary show covers the original podcast hosted by Paula Thomas where she is joined by Nicole Auman, Director of Brand Marketing at Sheetz.

Sheetz Inc. is one of North America’s fastest-growing convenience store chains, already operating over 600 locations.

Tom summarises the key insights from the original podcast on how Sheetz recent major insights and achievements, including a new subscription service, insights on the compelling role that their app is playing as a direct digital connection to their customers and of course, their store teams who serve as ambassadors of the program with customers.

Hosted by Tom Peace.

Show Notes :-

1) Sheetz Inc⁠

2) Nicole Auman

3) #234: Driving Loyalty in Convenience Retail with Sheetz USA

Today’s episode features the exciting story of the "Doters" loyalty program launched by Viva Aerobus in late 2022.

Pablo Sordo joins us to share the story of how they developed the loyalty proposition for Viva Aerobus, which is a low-cost airline based in Mexico.

This simple coalition program features partnerships with the local bus company and a banking partner, allowing members to earn miles while flying, taking the bus around the country, and, of course, using their co-brand credit card.

Listen to learn from Pablo Sordo, Chief Strategy Officer for Viva Aerobus, with thanks to the Loyalty and Awards conference team for the introduction!

Pablo will be sharing further insights at the Loyalty & Awards Conference this October in Rio de Janeiro.

Show Notes

1) Pablo Sordo, Chief Strategy Officer for Viva Aerobus

2) "⁠Doters⁠" loyalty program

3) Viva Aerobus⁠

4) Loyalty and Awards⁠ conference

Johan Moolman is CEO of FNB (First National Bank)’s eBucks Rewards. eBucks is 23 years old and has recently scooped three prestigious awards at the International Loyalty Awards, including ‘Best Long-Term programme’ worldwide.

Johan has been CEO of this leading retail banking programme for eight years and in this insightful podcast, he describes the obsession with doing the right thing for the customer, which has yielded over $1bn pay out since inception. 90% of eBucks rewards are redeemed within the first 30 days of being given to eBucks members.

The programme actually operates nine separate programmes to meet the demands of sub-segments of the South African market.

Hosted by Amanda Cromhout.

Show Notes:

1) Johan Moolman

2) First National Bank

3) eBucks Rewards

Listen in to hear Tom’s short summary show from the original podcast hosted by Paula Thomas where she is joined by Kim Hardaker, Managing Director of the Etihad Guest Programme, who shares the latest ideas and insights from one of the travel industry’s leading reward programs.

Etihad Guest is a world-leader in airline loyalty, renowned for delivering innovative ideas that delight members in unexpected ways!

Tom provides a summary of the show that includes a proposition to support the airlines sustainability goals, and a “world-first” idea that celebrated the reopening of Australia’s borders post-pandemic.

Hosted by Tom Peace.

Show Notes :-

1) Etihad Guest

2) Kim Hardaker

3) #233: Etihad Guest - Powerful Propositions Building Emotional Loyalty

Today’s episode is a treat for anyone who is either a pet lover or a pet parent, as well as retail loyalty professionals.

Our guest is Bradley Breuer, Vice President of Loyalty and Personalised Marketing at PetSmart in the United States.

This year, PetSmart's “Treats” program has reached the incredible milestone of 60 million members!

Bradley shares some compelling insights on member penetration of sales, as well as some of the key principles of their success that has led the

PetSmart Treats program to become one of America’s Best Loyalty Programs as ranked by Newsweek.

Show Notes:

1) Bradley Breuer, Vice President of Loyalty and Personalised Marketing

2) PetSmart

3) PetSmart's “Treats” program

4) America’s Best Loyalty Programs 2023 by Newsweek