Let's Talk Loyalty

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Fernando Jimenez who talks about his fascinating role, designing a loyalty program for Tupperware products in Mexico.

Tupperware is truly a household name with consumers around the world, famous for its innovative food storage and preparation containers.

The brand has recently realised the power they can harness by investing in a professional loyalty strategy to connect with its consultants, retail partners and of course consumers.

Listen to learn from his impressive loyalty background in the airline sector and his approach to this new project.

Show Notes:

1) Fernando Jimenez

2) Tupperware

3) Tupperware Brand México

4) #245: Tupperware Leveraging Loyalty in Mexico

Today’s podcast features an amazing country and an amazing airline-led loyalty program that is not even one year old!

SkyJoy is the program name for a coalition program created in late 2022 by Sovico Group based in Vietnam, leveraging some of their key businesses including VietJet, their low-cost airline, and HD Bank.

Paula Thomas is joined for this conversation by Sereen Teoh, the former CEO of SkyJoy, to share both the successes and some of the challenges in creating such a huge coalition program across hundreds of partners, and in such a short space of time.

Sereen is also a speaker at the Loyalty and Awards conference taking place in Brazil in October, so listen to get an exciting insight on what they have already achieved and what you can expect from her presentation at the event!

Show Notes:

1) Sereen Teoh

2) SkyJoy

3) Sovico Group⁠

4) Loyalty and Awards conference

5) VietJet

This episode focuses on the loyalty market in The Netherlands, featuring expert insights from Emre Polatkan.

Emre is a versatile professional skilled in CRM, loyalty, growth marketing, and experience design. With industry experience and expertise, Emre excels in building customer relationships, creating loyalty programs, driving business growth, and crafting engaging experiences. Their diverse background enables them to make a significant impact across industries

Emre joins us today from Emakina, an EPAM company, where they are the Head of CRM and Loyalty. They are taking the place today of Léon Huyben, who was a key contributor and provided the expert commentary on The Netherlands in the “Understanding Loyalty in Europe” White Paper created by Mando-Connect in partnership with YouGov, which explores loyalty membership, appeal and impact across 24 European Markets.

Listen to learn about the loyalty landscape in The Netherlands – what membership, appeal and impact look like in this market – and which are the programmes and key innovations to be inspired by.

Hosted by Charlie Hills.

Show Notes :

1) Emre Polatkan

2) European Loyalty Whitepaper

3) Mando-Connect

4) YouGov

5) Emakina

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Isobel Finlayson, Sustainability Lead for Mando Connect.

Paula and Isobel share their ideas, insights, research and suggestions on practical ways that loyalty marketers can help. Sustainability is both an urgent and an important focus for businesses, and one that loyalty marketers can play an important role in supporting.

Tom summarises some of the examples of global best practice in sustainability discussed in the original podcast where Isobel discusses eight specific tactics you can consider implementing to leverage the power of your loyalty program to address this critical concern for both consumer and companies alike.

Show Notes :-

1) Isobel Finlayson⁠

2) Mando Connect.⁠

3) Mando Connect’s Million Tree Pledge

4) #243: How Can Loyalty Marketers Support Sustainability Goals?

Today’s episode is all about the exciting possibilities for the next generation of loyalty programmes using Web 3.0 technologies.

Our guest is Connor Kelley, who was inspired by the success of the world’s leading online games such as Roblox, and has used the principles to create Flaunt Loyalty, a dedicated loyalty platform that harnesses the unique capabilities available from the third generation of the internet!

Listen to hear Connor share what loyalty professionals can learn from the world of Web 3.0, which drives such engaged behavior and at such incredible scale!

This episode is sponsored by Flaunt.

Show Notes:

1) Connor Kelley

2) Flaunt Loyalty

As we know grocery retailing loyalty is fiercely competitive and long-standing in the loyalty industry.

This podcast unpeels the many layers to building a customer-centric organisation by Shoprite, Africa’s largest retailer, which prides itself on “feeding Africa for less”.z

We talked to ⁠Meredith Allan⁠, who is Head of Rewards and Personalisation of ⁠Shoprite X⁠, a division of ⁠The Shoprite Group⁠. Its loyalty programme is ⁠Xtra Savings⁠ and has achieved an 80% sales coverage in a short period of time since launch approximately 4 years ago. The Xtra Savings programme is the first initiative in its multi-year digital transformation strategy building a customer-first organisation.

Show Notes:

1) Meredith Allan

2) Shoprite X

3) The Shoprite Group

4) ⁠Xtra Savings⁠⁠

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Mark Sage, Former Chief Operating Officer at Yuu Rewards in Hong Kong

Yuu Rewards is a leading loyalty program launched in Hong Kong in 2020 which prides itself on its innovative digital-first strategy. Created initially as a coalition programme, Yuu Rewards has proven to be a compelling proposition for the digitally-savvy consumers.

Mark explains how the programme has grown, offering compelling new services, and is now firmly established as a market-leading super-app with numerous new and exciting benefits to users. Paula and Mark also discuss the power of *collectibles* as a tool to build consumer loyalty and engagement both online and offline.

Show Notes :-

1) Mark Sage

2) YuuRewards

3) DFI Retail

3)#239: Hong Kong's Leading Loyalty & Lifestyle Platform - Yuu Rewards

Today’s episode features Velocity, the loyalty program from Virgin Australia.

As one of the world’s most famous challenger brands, Virgin enjoys a global portfolio of inspiring businesses that are dedicated to delighting customers around the world, and Virgin Australia's Velocity programme does exactly that!

Our guest is Nick Rohrlach, CEO of Velocity, who shares with us the dramatic transformation of both the airline and its loyalty business in recent years.

Customer loyalty is at the heart of their propositions, with a laser focus on proving to Australian customers that they will be rewarded for their loyalty super fast.

Nick shares their latest campaigns, which are earning Velocity a reputation for bringing back some fun, even at a time of intense economic pressure for consumers.

These campaigns are proving to be incredibly powerful tools that drive impressive levels of engagement for the programme, as well as earning welcome publicity for the airline itself – truly remarkable in such a mature and competitive market.

Listen to enjoy my conversation with Nick Rohrlach, CEO of Velocity from Virgin Australia.

This episode is sponsored by ValueDynamx (Part of Collinson Group)

Show Notes:

1) Nick Rohrlach⁠

2) Velocity Frequent Flyer

3) Virgin Australia⁠

Today’s episode features some industry personalities who have worked on loyalty propositions and marketing for some of the most famous

loyalty firms and travel and hospitality brands in the world, particularly in the US market.

Guy Cierzan and Andrew Kelly have recently joined forces to offer a loyalty advisory service for brands called Hydrate Loyalty, and they join us today to share some of their insights on the latest trends in loyalty marketing, and the importance of obsessing about your customers, before expecting them to become obsessed with your brand.

Show Notes

1) Guy Cierzan

2) Andrew Kelly

3) Hydrate Loyalty

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast hosted by Paula Thomas, where she is joined by Erin Levzow, who shares her industry-leading insights and ideas from their “Del Yeah!” program which has already won prestigious awards – including B2C app of the year and the Gold Award for Loyalty Strategy.

Del Taco is the world’s second-largest Mexican fast-food restaurant chain, and its loyalty program is playing a vital role in its popularity and growth.

Learn how Del Taco has created such a compelling mobile app featuring Del Yeah! Rewards to truly attract and retain its customers.

Hosted by Tom Peace.

Show Notes :-

1) Del Taco

2)Del Yeah! Rewards

3) Erin Levzow - Former Vice President of Marketing Technology

3)#237: Del Yeah Rewards: Del Taco's Key Component for Business Growth