Happy Monday, Let's Talk Sales listeners! This week's featured guest is Sophia Bernard.

In today's episode, we stray away from sales to learn a bit about the worlds of advertising, marketing and public relations. We talk with Sophia Bernard, who is currently a VP of Account Services at Edelman, a PR and marketing consulting agency.

We chat about her experience working with and consulting on brands, establishing trust with consumers, different types of media, and more. We also talk about her upbringing in a household of salespeople and how it led her to where she is today.

If you want to learn more about the marketing side of business then this episode is for you!

In this episode, we hear from Sophia about:

Links from the episode:

There are TWO WAYS you can listen to this podcast. You can click the play button at the top of this page. Or, you can listen from your mobile device’s podcast player through iTunes, Stitcher, Google Play, TuneIn or Spotify.

Thanks for listening to Let's Talk Sales! For questions, comments, or guest inquiries, reach out to us on Twitter @cfsplaybook, or email us at [email protected]. Happy selling!

The post Sales & Marketing: Earning Trust with Sophia Bernard appeared first on Criteria For Success.

Happy Friday to our listeners! This week's episode is on courage, and features a quote from Mary Anne Radmacher. We hope it inspires you as you enter the New Year.

For more sales inspiration, head to our website and check out our Let's Talk Sales library.

“Courage doesn't always roar. Sometimes it's the quiet voice at the end of the day that says, ‘I will try again tomorrow.'”

– Mary Anne Radmacher, author and artist

Here at CFS, we offer free webinars, eBooks, and playbooks on our website. Check out our unique resources today! We've included some motivational content below, including an eBook on gratitude and blog posts on courage, risk-taking, and persistence in sales.

Did you know that developing an ongoing practice of gratitude can improve your life and work? Studies show that gratitude reduces depression, deepens relationships, improves optimism, and even extends lives.

Though this eBook was initially intended for leaders, it provides insights for salespeople at all levels.

Be sure to check out the CFS blog for weekly posts on sales and leadership training, consultative management, professional development, and more. Here are two posts that build on today's topic:

7 Leadership Risks You Should Be Taking

Follow us on Twitter @CFSPlayBook! We love hearing from our listeners! Share your experience with gratitude and courage in sales.

The post Inspirational Quote on Courage by Mary Anne Radmacher appeared first on Criteria For Success.

Happy New Year, Let's Talk Sales listeners!

After a brief Q4 hiatus, we have returned with fresh content and great featured guests!

In 2020, we rang in the new year with an episode featuring Tom Williams, the Co-Founder and CEO of DealPoint.io–a tool that helps sales teams be more buyer-centric, making buying and selling more efficient for everyone. In that episode, we discussed his buyer-centric approach to sales and so much more.

Many months later, we brought Tom back continue our conversation and to delve into the changes sellers need to make to adjust to remote buying and selling.

We're excited to release this episode as our start to 2021, and we hope you enjoy our discussion!

In this episode, we cover:

Links from the episode:

There are TWO WAYS you can listen to this podcast. You can click the play button at the top of this page. Or, you can listen from your mobile device’s podcast player through iTunes, Stitcher, Google Play, TuneIn or Spotify.

For questions, comments, or guest inquiries, reach out to us on Twitter @cfsplaybook, or email us at [email protected].

Thanks for listening to Let's Talk Sales!

The post Identifying with Buyers with Tom Williams appeared first on Criteria For Success.

Happy Monday, Let's Talk Sales listeners! Today's featured guest is Holland Haiis.

Holland is the human connection expert and has been named one of the 100 Global Thought Leaders by Hay House.

She authored the best-selling book, Consciously Connecting: A Simple Process to Reconnect in a Disconnected World.

She’s also a prolific speaker, leadership development consultant, and has been a frequent guest on networks including CNN, NBC, ABC, and CBS. Holland has contributed to various publications, including Fast Company, CNN, and the Huffington Post.

In today's episode, I talk to Holland about being better connected.

And, she answers questions about:

Featured on this episode:

There are TWO WAYS you can listen to this podcast. You can click the play button at the top of this page. Or, you can listen from your mobile device’s podcast player through iTunes, Stitcher, Google Play, or TuneIn.

If you have sales questions you’d like answered by our experts, submit your questions on social media and tag our Twitter, @cfsplaybook, or email us your questions at [email protected].

Thank you for listening to Let's Talk Sales!

The post Being Better Connected with Holland Haiis appeared first on Criteria For Success.

Today's quote is from John Whitmore is about coaching.

Read on to learn more about this week's Let's Talk Sales inspiration!

John Whitmore is an American author and coaching pioneer.

He said:

“Coaching is unlocking people’s potential to maximize their own performance. It is more often helping them to learn rather than teaching them.”

– John Whitmore

Looking for more resources on coaching? Here's a few:

Are you a business leader looking to take your career to the next level? Have you ever wondered what business advisors, coaches, and mentors do and how they might be able to help you?

This eBook is here to answer your questions about advisors, coaches, and mentors.

In this guide, you’ll discover:

Be sure to check out the CFS blog for some of our top posts on Coaching. Here are a few of our favorites below!

The post Inspirational Quote by John Whitmore appeared first on Criteria For Success.

Happy Monday, Let's Talk Sales listeners! Today's featured guest is Heidi Berenson.

Heidi is a 2-time Emmy and Peabody Award winner and CEO of Berenson Communications, a media and presentation training firm.

She coaches top executives to face the press, present, and pitch. And, she was a former producer for ABC News, Good Morning America, CBS News, and CNN.

In today's episode, I talk to Heidi about effective communication.

And, she answers questions about:

Featured on this episode:

There are TWO WAYS you can listen to this podcast. You can click the play button at the top of this page. Or, you can listen from your mobile device’s podcast player through iTunes, Stitcher, Google Play, or TuneIn.

If you have sales questions you’d like answered by our experts, submit your questions on social media and tag our Twitter, @cfsplaybook, or email us your questions at [email protected].

Thank you for listening to Let's Talk Sales! We appreciate your patronage!

The post Effective Communication with Heidi Berenson appeared first on Criteria For Success.

Today's quote from Jen Sincero is about getting out of your comfort zone.

Read on to learn more about this week's Let's Talk Sales inspiration!

Jen Sincero is an author, speaker and success coach.

She said:

“You need to go from wanting to change your life to deciding to change your life. If you want to live a life you’ve never lived, you’ve to do things you’ve never done.”

– Jen Sincero

Looking for more resources on personal development? Here's a few:

Are you looking for ways to step it up when it comes to your own personal development? This eBook was created for anyone looking to improve.

In this guide, you’ll discover:

Be sure to check out the CFS blog for some of our top posts on Personal Development. Here are a few of our favorites below!

The post Inspirational Quote by Jen Sincero appeared first on Criteria For Success.

Happy Monday, Let's Talk Sales listeners! Today's featured guest is Mary Grothe.

She is the Founder & CEO of Sales BQ, a sales consultancy that grows revenue through behavioral assessments and other strategies. Mary started her sales career in an admin role and quickly rose through the ranks to achieve top-seller at multiple large corporations.

In today's episode, I talk to Mary about optimizing potential within sales teams.

And, she answers questions about:

Featured on this episode:

There are TWO WAYS you can listen to this podcast. You can click the play button at the top of this page. Or, you can listen from your mobile device’s podcast player through iTunes, Stitcher, Google Play, or TuneIn.

If you have sales questions you’d like answered by our experts, submit your questions on social media and tag our Twitter, @cfsplaybook, or email us your questions at [email protected].

Thank you for listening to Let's Talk Sales! We appreciate your patronage.

The post Creating A-Player Sales Teams with Mary Grothe appeared first on Criteria For Success.

Today's quote is from Confucius about persistence.

Read on to learn more about this week's Let's Talk Sales inspiration!

Confucius was a well-known Chinese philosopher who believed in lifelong learning.

He said:

“It does not matter how slowly you go as long as you do not stop.”

It can be difficult to feel inspired during this difficult time. Without motivation, how can you persist? If you find yourself feeling blocked, utilize our available resources!

Does your team struggle to adapt to changes? Do you find yourself not taking advantage of opportunities because of fear? Do you shy away from confronting challenges?

Check out our webinar on using change as an opportunity, and fulfill your potential.

In this webinar, you'll discover:

Be sure to check out the CFS blog for some of our top posts on inspiration and motivation. Here are a few of our favorites below!

The post Inspirational Quote by Confucius appeared first on Criteria For Success.

Happy Monday, Let's Talk Sales listeners! Today's featured guest is Matt Johnson.

He is the Founder & CEO of Pursuing Results, a “done-for-you” podcast agency. He also hosts the MicroFamous podcast, is a co-host of the Real Estate Uncensored podcast, and is the author of MicroFamous: Become Famously Influential to the Right People.

In today's episode, I talk to Matt about the idea of being MicroFamous.

And, he answers questions about:

Featured on this episode:

There are TWO WAYS you can listen to this podcast. You can click the play button at the top of this page. Or, you can listen from your mobile device’s podcast player through iTunes, Stitcher, Google Play, or TuneIn.

If you have sales questions you’d like answered by our experts, submit your questions on social media and tag our Twitter, @cfsplaybook, or email us your questions at [email protected].

Thank you for listening to Let's Talk Sales! We appreciate your patronage!

The post Becoming MicroFamous with Matt Johnson appeared first on Criteria For Success.