Interested in building stronger relationships with your prospects, clients, and colleagues? Each month on the CFS blog, we pick a monthly theme and write about it from different perspectives. We wanted to bring that discussion to the podcast as well, so each month we’ll have a “CFS talks sales” roundtable discussion related to the month’s […]

The featured guest on episode 3 is Joe Apfelbaum. Joe is the CEO of Ajax Union, a B2B Digital Marketing Agency based in Brooklyn, NY. Ajax Union specializes in:

* SEM & SEO

* Social Media

* Email Marketing

* Conversion Optimization

* Marketing Automation

* Business Blogging

* Marketing Funnel Development

* Design & Development

Interview with Joe Apfelbaum

On this episode, Joe shares his insights on account-based marketing, building relationships, rejection in sales, and so much more. Joe shares his expertise in the area of sales, speaks on the importance of having a business coach, and focuses on staying engaged with your network. And, he also answers questions about:

* His earliest memory in sales

* His journey through business development

* Whether or not we’re all “salespeople”

* A hard lesson learned

* Resources that help in times of difficulty

* Areas where he struggles, as well as where he thrives

* Book suggestions

* A piece of wisdom

* A tactical sales tip that can be applied to your Sales PlayBook

Featured on this Episode:

* Joe Apfelbaum on Twitter, Facebook, and LinkedIn

* Rebecca Smith on Twitter, Facebook, and LinkedIn

* Free webinar: Optimizing Your LinkedIn to 5 Stars!

* #1 Book recommendation: Think and Grow Rich by Napoleon Hill

* #2 Book recommendation: The 7 Habits of Highly Effective People by Stephen Covey

* #3 Book recommendation: Getting Things Done by David Allen

* #4 Book recommendation: The Miracle Morning by Hal Elrod

* #5 Book recommendation: Man’s Search for Meaning by Viktor Frankl

* Blinkist recommendation: read or listen to a book in less than 15 minutes!

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The featured guest on episode 3 is Joe Apfelbaum. Joe is the CEO of Ajax Union, a B2B Digital Marketing Agency based in Brooklyn, NY. Ajax Union specializes in: SEM & SEO Social Media Email Marketing Conversion Optimization Marketing Automation Business Blogging Marketing Funnel Development Design & Development Interview with Joe Apfelbaum On this episode, […]

Want to evolve client relationships, beginning at the prospecting stage?

In this episode of Let’s Talk Sales, our Director of Marketing, Rebecca Smith, interviews our CEO, Charles Bernard, on his newest eBook: Making Client Relationships Work.

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Making Client Relationships Work

In the podcast, Charles and Rebecca discuss:

* What motivated Charles to write about client relationships

* The difference between a customer and a client

* What clients are looking for in salespeople

* Workability – what it is and why it’s important

* A useful tip for listeners to add to their Sales PlayBook

Resources for Making Client Relationships Work

We recommended a few of our free resources in the podcast, and you can find them here.

* Building Relationships for Success – Advice you can use in life or at work.

* Making Client Relationships Work – Charles’ eBook all about evolving relationships!

* Top Performer in Sales: the 15 Traits to Look For – A great blog article about what your clients look for in sales staff.

If you like the podcast, please tell a friend about the show and leave us a rating or review. This helps more people find us.

If you have any questions or suggestions for the podcast, please feel free to leave a comment below. And if you’d like to be a guest on Let’s Talk Sales, please contact us at [email protected].

Want to learn more about building relationships for success? Check out our free eBook: How to Build Strong Relationships in Life and Work [and How Your CRM Can Help].

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Want to evolve client relationships, beginning at the prospecting stage? In this episode of Let's Talk Sales, our Director of Marketing, Rebecca Smith, interviews our CEO, Charles Bernard, on his newest eBook: Making Client Relationships Work. Making Client Relationships Work In the podcast, Charles and Rebecca discuss: What motivated Charles to write about client relationships […]

The featured guest on episode 1 is George Wright. George is the President of WrightOne Consulting, and is an expert in psychological performance. He is an Adjunct Professor at Bloomfield College and teaches Industrial/Organizational Psychology, Positive Psychology, and Sports & Performance Psychology.

Interview with George Wright

On this episode, George shares his insights on influence, and how it impacts sales. George shares his expertise in the area of sales, and answers questions about:

* His earliest memory in sales

* His journey through business development

* Whether or not we’re all “salespeople”

* A hard lesson learned

* Resources that help in times of difficulty

* Areas where he struggles, as well as where he thrives

* Book suggestions

* A piece of wisdom

* A tactical sales tip that can be applied to your Sales PlayBook

Featured on this Episode:

* George Wright on Twitter, Facebook, and LinkedIn

* Rebecca Smith on Twitter, Facebook, and LinkedIn

* Free webinar: 6 Traits to Look For When Hiring Salespeople

* Check out the video: What People Really Think About Sales & Salespeople

* Book recommendation: It’s Not All About Me by Robin Dreeke

* Book recommendation: How to Win Friends and Influence People by Dale Carnegie

* Write a review of this podcast in iTunes

* Criteria for Success on Twitter: @CFSPlayBook

There are TWO WAYS you can listen to this podcast. You can click the play button at the top of this page. Or, you can listen from your mobile device’s podcast player through iTunes, Stitcher, Google Play, or TuneIn.

If you have any questions or suggestions for Let’s Talk Sales, please feel free to leave a comment below. And if you’d like to be a guest on Let’s Talk Sales, please contact us at [email protected].

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The featured guest on episode 1 is George Wright. George is the President of WrightOne Consulting, and is an expert in psychological performance. He is an Adjunct Professor at Bloomfield College and teaches Industrial/Organizational Psychology, Positive Psychology, and Sports & Performance Psychology. Interview with George Wright On this episode, George shares his insights on influence, […]

We’re so excited to launch “Let’s Talk Sales,” our new podcast on all things sales and business development.

Who is it for?

This podcast is for CEOs looking to build strong companies, Sales VPs and Managers that want to take things to the next level, and salespeople that are looking to improve.

What will we talk about?

Let’s Talk Sales will feature interviews with sales leaders and CEOs sharing their secrets to success. Executives will share how they like to be sold – and what turns them off. Business coaches will offer insights for personal and professional growth, and authors will discuss their sales and business books. We’ll even give you the opportunity to ask us questions!

Who will you hear?

You’ll hear from your favorite people at Criteria for Success, including our CEO Charles Bernard, our Director of Marketing Rebecca Smith, our Operations Officer Elizabeth Frederick, and our Marketing & Sales Coordinator Arianna Miskel.

When and where does it launch?

Let’s Talk Sales will launch as a weekly podcast on Monday, November 6, but you can listen to our introduction episode above. Please subscribe to Let’s Talk Sales in your favorite podcast platform.

Our guest for our first episode is George Wright of WrightOne Consulting. George helps companies make better hiring decisions.

How can you help?

If you like the podcast, please subscribe to the show and leave us a rating or review on Apple Podcasts or wherever you get your podcasts. This really helps other people find us.

If you have any questions or suggestions for Let’s Talk Sales, please feel free to leave a comment below. And if you’d like to be a guest on Let’s Talk Sales, please contact us at [email protected].

We're so excited to launch “Let's Talk Sales,” our new podcast on all things sales and business development. Who is it for? This podcast is for CEOs looking to build strong companies, Sales VPs and Managers that want to take things to the next level, and salespeople that are looking to improve. What will we […]