Leveling Up with Eric Siu

By Eric SiuBusiness Entrepreneurship Education Self-Improvement

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Leveling Up with Eric Siu episodes

February 08, 2023How Immutable Plans To Build a $1T Business
Today on Leveling Up, we sit down with a very exciting guest, the Co-Founder of Immutable, Robbie Ferguson! Immutable has quickly become a market leader in blockchain gaming and speaking to Robbie about his aspirations, strategy, and vision for the future, it's not hard to see why. In our chat, we hear from Robbie about the goal of creating a fairer ecosystem for gamers, his prioritization of creating games that people want to play, how Immutable is offering more rights to gamers, and why and when he wants to move away from using the term 'NFT.’ Our guest also shares some insightful thoughts on the future of games, the growing digital landscape, and what all this means for the future of digital assets. So if you would like to get an inside peek at a company we think is well on the way to trillion-dollar status and some helpful thoughts on company culture, hiring practices, and a whole lot more, join us now.
TIME-STAMPED SHOW NOTES:
[00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:43] The quickest and simplest description of Immutable and what they do.
[02:13] Robbie talks about his gaming background and his favorite games growing up.
[06:54] Thoughts on the current size and potential growth of the gaming industry.
[08:59] Marketing and partnerships at Immutable.
[11:45] Immutable's recruiting strategy and what they offer developers.
[14:40] The growth trajectory at the company and the priority on high-quality games.
[18:29] Scaling from the leader's perspective; Robbie talks about the importance of hiring.
[20:38] Previous businesses that Robbie and his brother have run.
[22:58] Robbie talks about the future of Web3 and the elements that Robbie is most excited about.
[25:29] Immutable's stance in relation to mergers and acquisitions.
[26:25] The efficacy of sponsorships within a strong marketing strategy.
[27:33] Robbie's main sources of learning, favorite books, and his podcast and reading habits.
[28:28] Thoughts on healthier practices for running a business.
[29:40] The recruiting process that Robbie has used to grow an amazing team.
[30:57] How to find Robbie and Immutable online!
Resources From The Interview:
Immutable
Robbie Ferguson on Twitter
GameStop
RuneScape
Scaling Up
The Hard Thing About Hard Things
Tim Ferriss
Must-read books: Radical Candor and The Great CEO Within
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What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
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"The NFT World is getting more competitive every day, and you don't want to get left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial"

Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram
33 min
February 07, 2023How To Make Over $1M/Year As A Marketer (Guaranteed)
Eric Siu shares how brand building is the key to building a million-dollar company.
TIME-STAMPED SHOW NOTES:
[00:00] - How to cultivate your own brand, and where does it get your marketing business
[01:17]- Marketing business blueprint to make over $1M/Year
[02:02] - Being contrarian and consistent
[03:45] - Use bold headlines and thumbnails, and prepare for more content experimentation
[05:00] - Top organic social platforms this 2023 you need to dominate
[06:57] - Building a brand gives you optionality
[07:45] - Knack for GSD (Getting Stuff Done)
[09:22] - The power of brand building
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
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Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram
12 min
February 03, 2023Find Your Marketing Agency Niche to Grow to $10 Million: An Ultimate Masterclass
Learn how to identify and take advantage of your edge to make a million-dollar marketing business with Eric Siu.
TIME-STAMPED SHOW NOTES:
[00:00] - Identifying Your Edge, A Lesson on Marketing Psychology
[07:43] - Solidifying Your Brand, Messaging, and Positioning
[15:39] - Finding Customers and Idea Validation
[25:40] - How do you stand out?
[28:12] - How to Create High Converting Offers?
[38:53] - How to Price Your Offering Properly?
[47:43] - Step-by-Step Guide to Optimize Leads and Conversions
[56:22] - How to Nurture Your Lists and Retain Clients
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
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Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram
1 hr 8 min
February 02, 20236 Marketing AI Tools That Will Change The Game (Not ChatGPT)
Eric Siu shares the top 6 AI tools that will level up your marketing this 2023.
TIME-STAMPED SHOW NOTES:
[00:00] - AdCreative.ai will take your social media marketing to the next level
[01:25] - Movio.la is the future of online video creation
[02:14] - Make your meetings 10x better with Tome.app
[02:52] - SEO.ai will help you create high-quality SEO content way easier
[03:32] - Improve your Youtube videos with Magicthumbnails.com
[04:03] - Jasper.ai is the content generator that will help you produce content 10x faster
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
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Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram
7 min
January 31, 2023Start-Up to Scale-Up: How to Grow Your Digital Marketing Agency to $10M | PROVEN METHOD
Eric Siu shares the step-by-step ultimate guide to starting and scaling a successful digital marketing agency.
TIME-STAMPED SHOW NOTES:
[00:00] - Lesson 1: Great habits to have as a marketer
[04:33] - Lesson 2: Lessons learned from my marketing journey
[08:09] - Lesson 3: How to scale your agency
[12:13] - Lesson 4: How to build the best team
[17:27] - Lesson 5: How to hire A-player marketers
[19:25] - Lesson 6: How to start an agency
[22:46] - Lesson 7: What to measure as a marketer
[25:34] - Lesson 8: SEO tips to boost your traffic
[28:13] - Lesson 9: Marketing tools to boost your revenue
[30:09] - Lesson 10: How to build a marketing moat with media
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed
Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram
35 min
January 26, 2023Which Social Media Channel Is MOST Valuable At 1M Subs? (With Data)
Eric Siu shares his insight on Youtube as the most valuable social media platform at the moment.
TIME-STAMPED SHOW NOTES:
[00:00] - Why do most people think Youtube is the most valuable platform at 1M Subs?
[01:15] - Why Top Creators are on Youtube
[02:00] - Why Youtube is set to be the number 1 social media channel in the world?
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed
Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram
5 min
January 24, 2023Why 'TGIF' is A Phrase That Will Kill Your Career
Eric Siu discusses how the TGIF mentality affects our career trajectory and how it distorts our view of life and work.
TIME-STAMPED SHOW NOTES:
[00:00] - How ‘TGIF’ can ruin your perspective towards life and work
[01:00] - Why removing TGIF mentality is crucial for your career development
[02:08] - Why I don’t believe in work-life balance
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed
Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram
5 min
January 19, 2023Why I Pay $25,000+ To Attend Events Like TED
Eric Siu shares why you should consider investing and attending events like TED.
TIME-STAMPED SHOW NOTES:
[00:00] - Is spending your money on TED Events worth it?
[00:45] - How these events can benefit your business
[02:45] - The main reason why people choose to attend these educational events
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed
Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram
5 min
January 18, 2023The Only Thing That Matters To Build A MASSIVE Audience
Eric talks about how the biggest creators on Youtube and other platforms built a massive audience that also made their businesses successful.
TIME-STAMPED SHOW NOTES:
[00:00] - How did Mr. Beast, Logan Paul, and other creators become so successful?
[01:35] - Why building an audience before launching your business is the best strategy
[01:54] - My biggest mistake as a content creator and entrepreneur
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed
Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram
5 min
January 12, 2023How To Hire A-player Marketers That Will Alter Your Trajectory
Eric Siu talks about how he makes his hiring process more efficient. Tune in to find out.
TIME-STAMPED SHOW NOTES:
[00:00] - Create a role scorecard to find the right people for the job
[00:48] - Producing content can help you find amazing marketers
[01:30] - Where to source amazing talents?
[01:49] - Maximize your Social Media reach

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed
Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram
5 min

About Leveling Up with Eric Siu

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Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and…