Leveling Up with Eric Siu

In this video, I’ll answer the question if marketers should measure everything. 

Last time, my post about this got over 344,000 impressions on Linked In. So watch until the end of the video and let’s settle this!

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In this episode, Eric talks about the most in-demand marketing skills and sought-after professional positions that you should check this 2022. 

Marketing is getting harder and harder, and every company needs all the creative minds now more than ever!

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In this episode, Eric talks about how Paid Media, and Marketing in general, are changing! Currently, artificial intelligence plays a big role in our automated world. As a marketer, find out what you should do!

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It’s about time we started to move away from the reactive sick-based medical system to a more proactive health-based model. Our guest today is committed to providing people with preventative healthcare through his insurance company, Fountain Health. Robert Rossiter is the CEO of this breakthrough health insurance company and works with the likes of Tony Robbins and Peter Diamandis. In this episode, we learn more about his noble mission and what, precisely, is included in Fountain’s transformative health plans. We discuss the most exciting medical breakthroughs of today and how Fountain intends to bring these breakthroughs to the general public. Rob shares his background and explains how his upbringing informed his value system, like his priority for preparation and the value he gleans from challenges that arise. 

Tune in to find out more about the potential of insurance to create sustainable change and prevent disease, not withholding, of course, Fountain’s approach to marketing.

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Resources From The Interview:

• The Future Is Faster Than You Think

• Levels

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If someone were to ask you about the state of your cash flow, would you be able to give an accurate response? According to today’s guest, Alan Miltz, most companies misunderstand their cash flow, and as a result, they don’t grow at the pace that they should. After seeing so many businesses unknowingly grappling with the same problem, Alan decided to found Cash Flow Story, a company that helps you optimize cash flow to help you improve your profits and reach new heights in your valuations. In our conversation, Alan breaks down the concept behind his method called The Power of One and how it has helped companies 40x their valuation. We discuss how daily 1% percent changes can transform your company and the typical amount of time it takes to see results after implementing The Power of One. Alan also unpacks the reasoning behind his motto “revenue is vanity, profit is sanity, cash is king” and why The Power of One will put your valuation on steroids. To learn more about this essential topic, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

• [00:04] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
• [00:15] Introducing today’s guest, Alan Miltz, founder of Cash Flow Story.
• [01:18] A high-level overview of Cash Flow Story and why Alan founded it.
• [03:09] Alan breaks down the concept of The Power of One.
• [04:06] Why a company’s cash flow is often misunderstood, why cash flow is so important, and how to optimize it.
• [06:18] How The Power of One empowers employees to contribute to optimizing cash flow.
• [09:26] The immense impact that a 1% change can have within a company.
• [10:55] How daily changes accumulate to have a much larger impact.
• [12:42] The levers you need to pull to implement The Power of One and how to identify the ones you have control over. 
• [13:39] The growing number of companies that have implemented Cash Flow Story. 
• [15:08] The typical amount of time it takes to see results after implementing The Power of One. 
• [16:21] Alan shares a case study of how one company transformed after implementing The Power of One.
• [18:03] How their software will change the way people understand their company’s numbers and how they react to them. 
• [18:52] Find out how you can contact Alan Miltz and take advantage of his unique product. 

Resources From The Interview:

• Alan Miltz
• Alan Miltz on LinkedIn
• Cash Flow Story
• Cashflow Story webinar with Alan Miltz
• Good to Great: Why Some Companies Make the Leap...And Others Don't
• Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0)

Leave Some Feedback:

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.

• Did you enjoy this episode? If so, please leave a short review here

• Subscribe to Leveling Up on iTunes

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Connect with Eric Siu: 

• Growth Everywhere

• Single Grain

• Leveling Up

• Eric Siu on Twitter

• Eric Siu on Instagram

In this episode, Eric talks about the ultimate SEO tips to rank #1 in 2022. Find out how to make your content stand out for increased traffic, search rankings in Google, and even conversions!

TIME-STAMPED SHOW NOTES:

• [00:00] - How to Rank #1 on Google: SEO Tips 2022
• [00:33] - How to make your content stand out (Content Ideas For Beginners)
• [02:14] - Top Reasons Why Content TITLE matters
• [03:07] - How to get more clicks on Google? Improve your Information Gain!
• [03:44] - The Ultimate Guide on Pillar Content
• [04:27] - Help your business stand out with Google My Business
• [04:56] - Google Search Console: The Most Powerful SEO Tool
• [06:03] - How to make people STAY longer on your website
• [06:33] - SEO tips on guest posting/ Parasite SEO 
• [07:20] - Mergers and Acquisitions: SEO Perspective

Leave Some Feedback:

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.

• Did you enjoy this episode? If so, please leave a short review here

• Subscribe to Leveling Up on iTunes

• Get the non-iTunes RSS Feed

Connect with Eric Siu: 

• Growth Everywhere

• Single Grain

• Leveling Up

• Eric Siu on Twitter

• Eric Siu on Instagram

In this episode, Eric talks about the best strategy for building the perfect team for your company! Find out what are the main things you need to consider and how you can use Dr. Adam Grant and Ray Dalio’s PrinciplesYou - a proven tool that aims for personal and organizational success!

TIME-STAMPED SHOW NOTES:

• [00:00] - How to build the BEST marketing team for your Business
• [00:45] - Key points you should look for as an employer! (Job Hiring Tips 2022)
• [02:34] - Why Linked In is the best platform for HIRING people! (CEO Tips for Recruitment)
• [04:15] - TOP questions you should ask during the hiring interview! 
• [04:27] - Our HIRING strategy in finding Rock Star Marketers!
• [05:30] - PrinciplesYou, This personality test will help you find the right people!

Leave Some Feedback:

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.

• Did you enjoy this episode? If so, please leave a short review here

• Subscribe to Leveling Up on iTunes

• Get the non-iTunes RSS Feed

Connect with Eric Siu: 

• Growth Everywhere

• Single Grain

• Leveling Up

• Eric Siu on Twitter

• Eric Siu on Instagram

One of the biggest challenges of conducting effective marketing is that it can be virtually impossible to be certain which of your methods are getting you positive results. Today on the show, we get together with Sam Parr, Founder of The Hustle and host of the podcast My First Million, to discuss what he’s learned about impactful marketing and why growing a podcast following is so challenging. We discuss the challenges of marketing across different mediums, as well as effective strategies for increasing your reach and creating exceptional content. Tune in for a special episode brought to you by Leveling Up Live on how to grow your podcast, and much more!

TIME-STAMPED SHOW NOTES:

• [00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
• [00:15] Today’s episode is brought to you by Leveling Up Live, learn more at https://live.levelingup.com/.
• [00:30] Get to know Sam Parr and his podcast called My First Million. 
• [00:50] Learn about The Hustle, a daily business email that is read by over a million people every day.
• [01:27] Why building a podcast following has been one of the hardest things Sam has ever had to grow.
• [04:46] Learn about the HubSpot Podcast Network and what it’s like being a part of it.
• [06:05] An overview of what it takes to become famous on Twitter. 
• [06:13] How Sam helped retired NHL player, Chris Pronger, grow his Twitter following exponentially.
• [10:28] Visit https://www.singlegrain.com/leveling-up to learn more and gain access to our individual and team training programs!

Resources From The Interview:

• Sam Parr on LinkedIn

• The Hustle

• HubSpot

• HubSpot Podcast Network

Leave Some Feedback:

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.

• Did you enjoy this episode? If so, please leave a short review here

• Subscribe to Leveling Up on iTunes

• Get the non-iTunes RSS Feed

Connect with Eric Siu: 

• Growth Everywhere

• Single Grain

• Leveling Up

• Eric Siu on Twitter

• Eric Siu on Instagram

Join us as we broadcast Noah Kagan's recent talk about insights into NFTs and passive income! Noah makes a clear point about his philosophy towards sustained success, how we can think about this concept when starting out on a new venture, and he also underlines the values of clarifying your target customers as much as possible. Tuning in, listeners will hear Noah share his experiences with buying NFTs, and why all his investments are built on the idea of holding forever, and aligning with companies that he personally uses. Towards the end of the episode, Noah even comments about his experiences with ayahuasca, and why confronting difficult challenges is so important for entrepreneurs in today's world. So, to tune in to this great presentation from Noah Kagan!

TIME-STAMPED SHOW NOTES:

• [00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
• [01:01] Noah's opening remarks about his experiences with passive income.
• [01:28] Looking at the growth of AppSumo and the current size of the team.
• [02:13] Getting clear on who your customers are!
• [02:51] The time investment that is needed to realistically start seeing real results.
• [04:20] Noah's approach to measuring other people's success.
• [04:50] Why Noah gets excited about the element of play in new tech.
• [05:19] Getting active and then leaving things on autopilot. 
• [06:20] How much money do you actually need to live the life of your dreams?
• [07:21] Why Noah does almost no rebalancing and selling.
• [07:42] What you can get if you just ask, and why to listen to your calling!
• [08:24] Noah reflects on his ayahuasca experience and how it helped him.

Resources From The Interview:

• AppSumo
• Noah Kagan

Leave Some Feedback:

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.

• Did you enjoy this episode? If so, please leave a short review here

• Subscribe to Leveling Up on iTunes

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[If this episode is about NFT then add this below - just change to black font:]

"The NFT World is getting more competitive everyday, and you don't want to get left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial"

Connect with Eric Siu: 

• Growth Everywhere

• Single Grain

• Leveling Up

• Eric Siu on Twitter

• Eric Siu on Instagram

There are a host of cultural, environmental, geographical, and personal factors that determine how likely individuals are to become founders and entrepreneurs. And yet, one of the most persistent myths about entrepreneurship continues to be that founders are born rather than made. In today’s episode, we get together with Matt Clifford, CEO and Founder of Entrepreneur First (EF) to discuss the misconceptions around entrepreneurship, and unpack the groundbreaking methods that EF is using to connect aspiring founders with one another in six countries and counting. Tuning in you’ll learn how EF was founded, the methods they’ve used to build their talent networks, and the traits they look for when identifying potential founders. We discuss how entrepreneurship differs depending on the country you’re in and why predetermined paths can often be so unfulfilling. Matt also shares how EF was affected by the COVID 19 pandemic, the rise of remote work, and what this natural experiment taught him about the importance of in-person bonding between potential founders and co-workers in general. EF’s mission is built on the righteous belief that what the most talented people choose to do with their lives matters deeply and plays an integral role in shaping the society and economy of any country. Tune in for this inspiring conversation as we discuss the power of entrepreneurship and why the world needs more founders!

TIME-STAMPED SHOW NOTES:

• [00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
• [00:15] Today’s topic: Entrepreneur First – The $10B Founder Bootcamp That Invests In Early Stage Founders.
• [01:01] An overview of Entrepreneur First (EF) and how they help people connect with other aspiring founders. 
• [03:22] Examples of companies where EF played a crucial role in bringing their founders together.
• [05:10] Why EF is well-positioned to help you during the earliest stage of the founding process and how Y Combinator helps companies that are ready to accelerate.
• [06:36] A brief look at the early days of EF.
• [08:18] A breakdown of the process EF uses to foster, connect, and support co-founders. 
• [11:21] The support within the EF community and how they help alumni.
• [13:57] An overview of EF’s acceptance criteria.
• [15:21] Why the paths to success look different depending on the country you’re in.
• [18:44] An outline of how EF’s internal teams are structured around the world.
• [20:54] The methods that EF uses to map talent networks.
• [22:44] How global economic trends have affected venture capitalists in the past two years.
• [25:19] The returns that EF investors have seen over the past seven years.
• [28:45] How the pandemic affected EF and the role of remote work in their company.
• [32:54] Matt’s reading habits and how they were disrupted by the pandemic and having children.
• [34:36] The advice that helped Matt finally finish Ulysses.
• [36:03] Matt’s impressive dedication to note keeping and why he uses Obsidian. 

Resources From The Interview:

• Matt Clifford on LinkedIn
• Matt Clifford on Twitter
• Entrepreneur First
• Y Combinator
• Obsidian
• Roam Research
• Notion

• Must read book: Ulysses

Leave Some Feedback:

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.

• Did you enjoy this episode? If so, please leave a short review here

• Subscribe to Leveling Up on iTunes

• Get the non-iTunes RSS Feed

Connect with Eric Siu: 

• Growth Everywhere

• Single Grain

• Leveling Up

• Eric Siu on Twitter

• Eric Siu on Instagram