Leveling Up with Eric Siu

Today we are going to talk about which Is Better? The Berkshire Hathaway business model or focusing on one business?

Today we are going to talk about the 5 Hottest SEO Trends for 2021.

Today we are going to talk about if you should move to Miami and why people are migrating away from California & New York

He Has Created Over 27 E-Commerce Millionaires & Manages Over $100M In Annual Revenue

Today we’re joined by Seth Kniep, the co-founder and CEO of Just One Dime, a coaching company for Amazon and e-commerce sellers. He explains what prospective students can expect from the structure of the courses and his manner of coaching, and shares some strategies for scaling a coaching business and keeping your family life thriving when your business takes off. 

TIME-STAMPED SHOW NOTES:

Resources From The Interview:

• Shark Tank

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People might frown upon computer games and see them as a waste of time, but the truth is that many of the skills that one learns in games can be applied to life. As you progress further up the levels of a game, things become more challenging but your skill increases too, and so do the rewards. Life is no different, and if we can apply the same excitement and philosophy to life that we do in games, our daily experience and chances of success are guaranteed to level up! Tune in to find out more.

TIME-STAMPED SHOW NOTES:

• [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
• [00:31] Eric’s background as a gamer and the types of games he enjoyed.
• [00:57] Thinking about life skills learned over the years as power-ups.
• [01:15] Why negative perceptions of games and new technologies are unfounded.
• [02:20] Building good habits and getting one percent better each day.
• [03:08] Each level gets more difficult, but the sky is the limit.
• [04:22] What Chuck Feeney’s career can teach us about life gamification.
• [05:04] Eric’s approach to leveling himself up so he can do the same for others.

Resources From The Interview:

• Leveling Up: How To Master The Game of Life

• Tony Hsieh

• The Billionaire Who Wasn’t

• Chuck Feeney

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• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.

• Did you enjoy this episode? If so, please leave a short review here

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Connect with Eric Siu: 

• Growth Everywhere

• Single Grain

• Eric Siu on Twitter

Many people think that retargeting does not work for them, but the truth is it does if you can structure your strategies in the right ways. In this episode, you will hear about three creative and unique ways that you can approach retargeting so that you can up your impressions and indoctrinate your prospects, getting them further down your funnel. Tune in to hear these three secrets today!

TIME-STAMPED SHOW NOTES:

• [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
• [00:28] Combining sales outreach with ads.
• [01:41] Targeting a company on LinkedIn using diverse repurposed content.
• [02:35] Running daily unique reach campaigns to up impressions.
• [03:54] How Eric runs retargeting on the Single Grain website.

Resources From The Interview:

• metadata.io

Leave Some Feedback:

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.

• Did you enjoy this episode? If so, please leave a short review here

• Subscribe to Leveling Up on iTunes

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Connect with Eric Siu: 

• Growth Everywhere

• Single Grain

• Eric Siu on Twitter

A library can have a strong relationship to our ego, and it is not uncommon for a visitor to look at a book shelf and ask, "So, how many of these have you actually read?" This question is beside the point, it is in fact more valuable to have a shelf full of books that you have not read than the other way around! The value of books lies in their potential to impart wisdom or skills and the more access you have to new information and ideas, the better for you. So do not worry about what anyone says and find the books that interest you and read them when you feel the time is right!

TIME-STAMPED SHOW NOTES:

• [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
• [00:23] Explaining the idea of the 'antilibrary'.
• [01:25] Why the judgement of others should not concern you.
• [01:45] Reasons that having a lot of books that you have not read is a good thing!
• [02:21] Reframing your mindset with regards to learning and your ego. 
• [03:02] Read books are much less valuable than unread ones!
• [03:38] Eventually getting around to reading books that you have bought at the appropriate time.
• [04:20] Taking things one step at a time and getting away from external pressure.

Resources From The Interview:

• Leveling Up

Leave Some Feedback:

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.

• Did you enjoy this episode? If so, please leave a short review here

• Subscribe to Leveling Up on iTunes

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Connect with Eric Siu: 

• Growth Everywhere

• Single Grain

• Eric Siu on Twitter

With the business of podcasting still growing and the landscape continually shifting with big acquisitions and new players, we wanted to take this opportunity to fill you in on the biggest trends for the upcoming year. From Amazon and Spotify's big moves to ways to leverage your own audience, these are pieces that you need to know about, so tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
• [00:23] Competition is heating up in the podcast world!
• [01:18] What these big acquisitions in the podcast world mean for content and analytics.
• [01:40] Building and leveraging your community — going one step further.
• [02:24] The monetization of your podcast; the array of methods for doing this.
• [03:35] Useful tools for improving and growing your podcast in 2021!
• [04:20] Making the most of adjacent opportunities and collaboration.
• [04:46] The upward swing of the podcasting business and how getting involved can lead to other opportunities.

Resources From The Interview:

• Leveling Up

• Spotify
• Megaphone

Leave Some Feedback:

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.

• Did you enjoy this episode? If so, please leave a short review here

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Connect with Eric Siu: 

• Growth Everywhere

• Single Grain

• Eric Siu on Twitter

Today’s guest is Austen Allred, CEO at Lambda School, the online web development and data science academy that students pay no tuition for until they are hired. In this episode, we talk to Austen about overcoming the challenges that Lambda’s unique payment structure presents, what he is focusing on to optimize the business, and the path he has taken personally to get where he is today. Lambda gets paid retrospectively from their hired students via income shared agreements and Austen shares about what it took to get the school off the ground and keep it afloat when they were earning no money from fees. Next up, we talk about the legal challenges of keeping Lambda School registered with state-specific education regulations across the U.S. From there, we get into some of the things Austen is focusing on to improve Lambda School as a company and a place to learn within, hearing him highlight things like scaling, job placement, repeatable student experience, internal communication, and organizational design. Austen also weighs in on how he is getting better at being a CEO, the value of hiring executives, and where the company is currently at as far as metrics for employees, enrolled students, and successful hires. Wrapping up, we talk to Austen about his experiences of living in a car in his early days and ask him about his favorite business tool and some of the books, companies, and CEOs that inspire him most. 

TIME-STAMPED SHOW NOTES:

• [00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
• [00:48] The idea behind Lambda School and the way it structures fees.
• [01:47] How the income share agreement (ISA) payment structure at Lambda School works.
• [03:38] A story about the career success of a Lambda School graduate.
• [04:38] How Lambda School graduates help market the company.
• [05:35] The method Austen used to get the ISA model off the ground initially.
• [07:35] What Austen is doing to embark on the scaling journey with Lambda.
• [09:12] The pain of keeping Lambda compliant with state-specific education regulations.
• [11:56] Metrics for the funding Austen has received to keep the ISA model running.
• [12:09] How Austen and his team are helping students land jobs.
• [16:07] What led to Austen writing Secret Sauce and how the book is doing.
• [17:12] Metrics for students, employees, and successful hires at Lambda.
• [17:50] What Austen is doing to get better at being a CEO.
• [18:57] The value of hiring executives and how to find proper ones.
• [21:16] Which areas of the business Austen is optimizing currently.
• [23:49] Companies and CEOs who inspire Austen.
• [24:54] The story of how Austen lived in his car and what he learned.
• [26:36] Austen’s favorite business tools: GitHub and GitLab.
• [29:00] Why Austen’s favorite business book is The Wright Brothers.

Resources From The Interview:

• Austen Allred on Twitter
• Lambda School

• Secret Sauce: The Ultimate Growth Hacking Guide

• Paul Graham
• Geoff Ralston
• Tesla
• SpaceX
• Amazon
• Elon Musk
• Jeff Bezos
• Stripe
• GitLab
• GitHub
• Rippling
• Airtable
• Zapier
• Roam

• Must-read book: The Wright Brothers

Leave Some Feedback:

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.

• Did you enjoy this episode? If so, please leave a short review here

• Subscribe to Leveling Up on iTunes

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Connect with Eric Siu: 

• Growth Everywhere

• Single Grain

• Eric Siu on Twitter

Tune in today to hear about the hottest marketing trends for 2021 as Eric unpacks the ones he thinks are the most powerful for you and your business! From leveraging a community and SMS marketing to connecting with influencers and going omnichannel, you do not want to miss these strategies that can make all the difference for the upcoming year!

TIME-STAMPED SHOW NOTES:

• [00:15] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
• [00:20] The power of community — bringing people together around a brand.
• [01:47] Automated account-based marketing and a different way to reach out.
• [02:38] Utilizing the amazing new capabilities of automated copy creation.
• [03:41] The continued dominance of influencer marketing! 
• [04:14] The omnichannel approach to content creation; making the most of what you make. 
• [05:23] Looking at the power of subscription economy.
• [06:13] How to leverage SMS marketing for a higher open rate.

Resources From The Interview:

• Leveling Up

Leave Some Feedback:

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.

• Did you enjoy this episode? If so, please leave a short review here

• Subscribe to Leveling Up on iTunes

• Get the non-iTunes RSS Feed

Connect with Eric Siu: 

• Growth Everywhere

• Single Grain

• Eric Siu on Twitter