Leveling Up with Eric Siu

Charli D’Amelio has grown to the point where she has built a massive audience on TikTok since she started in only 2019. While her fame is partly a sign that almost anybody can rise to stardom on social media these days, there are also many lessons that we can learn from the example she has set. Tune in and hear about the value of diversifying platforms and content, serving your audience, and the future of content creator business models. 

TIME-STAMPED SHOW NOTES:

• [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
• [00:25] The rise of Charli D’Amelio and how many followers she has.
• [00:49] Almost anybody can get huge on social media these days.
• [01:14] The ability to move from one platform to another; knowing when to diversify.
• [02:01] Diversifying as far as making different kinds of content too.
• [02:11] Working with agencies and knowing when and how to monetize.
• [03:03] How Charli is leveraging code, capital, labor, and media.
• [03:20] Hiring a good team.
• [03:47] Figuring out how best to serve your audience.
• [04:05] Selling more than just merchandise to the audience you have built.

Resources From The Interview:

• Gary V
• Logan Paul
• Naval Ravikant
• Charli D’Amelio

Leave Some Feedback:

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.

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Connect with Eric Siu: 

• Growth Everywhere

• Single Grain

• Eric Siu on Twitter

In this episode, Eric explains why he put 50% of his business' cash sheet into bitcoin. This may seem like a bold move, but as he explains here, there are some great arguments for bitcoin's utility and safety, and plenty of successful people who are doing the same. This is not financial advice per se, but definitely worth thinking about in the current uncertainty of the US and the world.

TIME-STAMPED SHOW NOTES:

• [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
• [00:24] The current political and economic climate and why this influenced Eric's strategy. 
• [01:20] What might happen in the coming months with different commodities.
• [02:01] The case for bitcoin — the strongest cryptocurrency.
• [02:30] Looking back at the highs and lows of bitcoin over the last decade. 
• [03:35] A few of the high profile backers of bitcoin currently.
• [04:03] Practicality and utility; the argument for bitcoin's strengths.
• [04:57] Some food for thought around cryptocurrency and bitcoin. 

Resources From The Interview:

• Leveling Up

• Michael Saylor
• Square
• Jack Dorsey
• Chase
• PayPal
• CitiBank

Leave Some Feedback:

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.

• Did you enjoy this episode? If so, please leave a short review here

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Connect with Eric Siu: 

• Growth Everywhere

• Single Grain

• Eric Siu on Twitter

In this episode, Eric shares findings from Hootsuite’s annual report that talks about which social media platform investors are most excited about. You’ll learn which platforms rank the most highly for growing audiences organically, reaching business goals, and more. Eric also compares his use of these platforms to the findings in the report. Tune in today!

TIME-STAMPED SHOW NOTES:

• [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
• [00:25] An introduction to Hootsuite’s social media trends report.
• [01:09] Which platforms investors are most excited about.
• [01:40] How Eric’s usage of the different platforms compares to the findings.
• [03:19] Using WhatsApp groups for marketing.
• [04:09] Eric ranks the platforms in terms of the amount he markets organically on them.
• [05:16] Rankings for social platforms that are effective for reaching business goals.
• [05:30] How Eric’s usage of the different platforms compares to the findings.

Resources From The Interview:

• Hootsuite

Leave Some Feedback:

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.

• Did you enjoy this episode? If so, please leave a short review here

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Connect with Eric Siu: 

• Growth Everywhere

• Single Grain

• Eric Siu on Twitter

We are returning to the story of MrBeast and his YouTube success for this episode and today we unpack a lesson about the role of trust in getting conversions on your offer. It is not always about how good your offer is, in most cases, as with the example of MrBeast giveaways, trust needs to be established before someone will commit. Listen in to hear how you can apply this to your business.

TIME-STAMPED SHOW NOTES:

• [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
• [00:25] MrBeast's sizable following and outlandish video content!
• [01:01] How trust can disarm defense mechanisms in people.
• [02:55] Taking a lesson from Gary V and boxing strategy!
• [03:10] Making sure of your offer, and how you package it. 
• [03:42] Getting more customers and conversions through trust.

Resources From The Interview:

• Leveling Up

• MrBeast
• Gary V

• Jab, Jab, Jab, Right Hook 

Leave Some Feedback:

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.

• Did you enjoy this episode? If so, please leave a short review here

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Connect with Eric Siu: 

• Growth Everywhere

• Single Grain

• Eric Siu on Twitter

Today we’re joined by Seth Kniep, the co-founder and CEO of Just One Dime, a coaching company for Amazon and e-commerce sellers. In his conversation with Eric, Seth talks about how he developed his business mindset around the teachings of Dave Ramsey and Robert Kiyosaki and how he managed to literally double a dime until he reached $400, simply by asking random people. He then proceeded to educate himself on selling on eBay and Amazon, eventually committing to the latter and making $1 million in just 12 months. Instead of living a lavish lifestyle, Seth reinvested his profits into the business by expanding to other products, thereby growing even more. As a side interest, he also started investing in real estate, where he learned what immense tax benefits there were to this industry, finding a way to legally protect the money he was making with his Amazon business. After touching on the importance of understanding the principles of accounting as a business owner, Seth talks about deciding to develop courses in addition to what he was already doing. In explaining his motivation for doing so, he gets into his love for teaching, wanting to make an impact, and truly building his brand as someone who helps others create wealth. He explains what prospective students can expect from the structure of the courses and his manner of coaching, and shares some strategies for scaling a coaching business and keeping your family life thriving when your business takes off. 

TIME-STAMPED SHOW NOTES:

• [00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
• [00:45] Seth shares the incredible story behind the name, Just One Dime.
• [01:19] How Seth’s philosophy relates to Dave Ramsey’s and Robert Kiyosaki's ideas. 
• [02:06] Hear how Seth sold his first e-commerce company for $35 on eBay.
• [03:05] How he started doubling his dime and got up to $400 just by asking random people. 
• [03:51] Getting into Amazon FBA and using the $400 to start selling cremation urns. 
• [04:29] Making over $1 million in 12 months with the store and investing in real estate. 
• [05:34] Using his Amazon profits to buy new products and reinvest in the business. 
• [07:10] How investing in real estate can help you legally reduce your tax liability. 
• [09:16] The importance of developing your accounting knowledge and understanding it. 
• [10:40] The value of having a tax and wealth strategist to help you manage your money. 
• [11:08] Managing over $100 million in Amazon revenue and the big brands they work for. 
• [12:02] Learn how their model works for training other people to run Amazon businesses.
• [14:37] More about their training program and what students can expect from the coaching. 
• [17:45] What it would cost to have an Amazon business set up and for you to be trained. 
• [19:02] Find out whether Seth ever has equity in some of the businesses they help build. 
• [19:34] Seth explains why he expanded to do courses in addition to e-commerce. 
• [22:40] The importance of creating videos and getting a team in scaling your coaching. 
• [24:50] Taking ownership of your issues before you can truly help others and grow a brand. 
• [25:34] How their team and coaches are structured in the coaching business.
• [27:01] Seth shares why it is important to “date” your wife to keep the spark alive. 
• [29:19] Their family commitment to buying a property anytime they go somewhere new.  
• [31:02] Seth shares his favorite business tool and book and explains why. 

Resources From The Interview:

• Shark Tank

• BMW
• Front
• Juno

• Must-read book: The Goal 

Leave Some Feedback:

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.

• Did you enjoy this episode? If so, please leave a short review here

• Subscribe to Leveling Up on iTunes

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Connect with Eric Siu: 

• Growth Everywhere

• Single Grain

• Eric Siu on Twitter

For this episode of Leveling Up Daily, we look at how MrBeast took a leaf out of Jeff Bezos' book and got himself to 46 million YouTube subscribers! Lessons here include the power of delaying and allowing growth to compound, and we see with this example how patience can pay off in a big way. MrBeast's audience and revenue growth is truly inspiring, so make sure to tune in to hear it all.

TIME-STAMPED SHOW NOTES:

• [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
• [00:25] Who is MrBeast and what does he do on his YouTube channel?
• [01:20] Demonetization of MrBeast's channel and what this means for his revenue.
• [01:40] Looking at the lead that MrBeast took from Jeff Bezos and Amazon.
• [02:26] The power of reinvesting for growth — how Amazon grew to their current size!
• [04:00] MrBeast's reinvestment strategy with his content channels. 
• [05:10] Delaying and compounding — avoiding taxation on profits.
• [05:52] Taking care of yourself first and then aiming for massive growth.

Resources From The Interview:

• Leveling Up

• MrBeast
• Jeff Bezos

Leave Some Feedback:

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.

• Did you enjoy this episode? If so, please leave a short review here

• Subscribe to Leveling Up on iTunes

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Connect with Eric Siu: 

• Growth Everywhere

• Single Grain

• Eric Siu on Twitter

Today we are going to talk about how Spotify is heating up deep podcasting Wars with its $575 million spending spree.

Messaging and marketing have a key role to play in the divided political situation in America. In this episode, we explore how Trump uses messaging to spread polarizing opinions, and how news and social media entities are the channels through which these tensions play out. Tune in for all this as well as to learn the importance of being aware of biases in the media we consume.

TIME-STAMPED SHOW NOTES:

• [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
• [00:38] Why America is still very divided based on vote counts.
• [01:44] BLM vs MAGA and how Trump’s great messaging won him the last elections.
• [02:49] COVID and examples of Trump’s messaging that polarizes people.
• [03:55] Competing messages between media organizations and Trump.
• [04:17] How powerful social media is for spreading polarizing messaging.
• [05:05] Curating the information we receive and being aware of its influence.

Resources From The Interview:

• Naval Ravikant on Twitter

Leave Some Feedback:

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.

• Did you enjoy this episode? If so, please leave a short review here

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Connect with Eric Siu: 

• Growth Everywhere

• Single Grain

• Eric Siu on Twitter

In aid of the release of his new book, Leveling Up!, Eric has laid out the goal of appearing on one hundred podcasts in the next 12 weeks! Today we get to hear why podcasts are a great way to promote something like a book, how Eric is going about sourcing shows to approach, and the thought and planning that goes into presenting to different audiences. Tune in to hear how you can utilize these great resources for marketing yourself!

TIME-STAMPED SHOW NOTES:

• [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
• [00:56] Eric's goals right now with the book and the 12 week period he has laid out.
• [01:11] Why podcasts? Natural affinity to hosts and guests and huge audiences. 
• [02:09] Eric's method for finding marketing podcasts to appear on using Chartable.
• [03:12] Topics to discuss on podcasts; finding enough content to keep it interesting.
• [04:14] Leveling up within your own business, and then beyond!
• [04:46] Using Mixmax to evaluate what is working and what is not. 
• [05:19] Getting placed on big podcasts and staying clear on your goals.

Resources From The Interview:

• Oprah
• Today Show
• Chartable

Leave Some Feedback:

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
• Did you enjoy this episode? If so, please leave a short review here

Connect with Eric Siu: 

• Growth Everywhere
• Single Grain
• Eric Siu on Twitter