Jim Delaney, CEO of Traction.ai, who’s here to talk about his perspective on revenue operations, HubSpot’s Operations Hub, and the importance of a connected platform. We start with Jim’s definitions for both connection and revenue operations—and the relationship between the two. He also shares how businesses can self-evaluate when their business may be ready for RevOps support (or the types of questions partners should be asking to uncover the need). Jim also shares how he sells the value proposition and key benefits of outsourced RevOps support, including tips on how others can improve their own offerings and positioning. We then pivot over to Operations Hub, where Jim shares some of his favorite Ops Hub-powered automations and RevOps activities, what it’s been able to do for his clients, and the types of powerful use-cases other partners should be seeking out.