In this Zero to Twenty episode replay, Splash's Chief Marketing Officer, Kate Hammitt, sits down with host Joe Matar to discuss event-led growth as a go-to-market strategy.

Tune in to hear them share: 

• What event-led growth is and why it works
• The evolving B2B buying journey and the critical role events play
• Strategies for using events to drive growth across every stage of your sales funnel
• Practical advice for aligning your revenue team around events 
• How to maximize the value of your events and fuel your larger content strategy
• Tips for measuring event success using leading and lagging indicators

...and more.
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