Dax Miller, Head of Product for A8 Labs, joins the show to talk about app development and the opportunities in front of solutions partners. He shares his thoughts on how partners should be thinking about, and leveraging, the app ecosystem as a conduit to sell more services and improve the value they bring to their clients—including use-cases and success stories A8 Labs has seen with other partners. Dax then shares his perspective and process for public app development—and whether more solutions partners should be expanding into app development. He walks us through the lifecycle and timeline of a new product from ideation to marketplace launch, how his team validates ideas and aims to solve long-tailed needs, and where & how others can hire for, build, and grow a development team.