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Leveraging Your Company Values to Land the Unobtainable Talent with Darius Mirshahzadeh of The Greatness Machine Podcast

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Values are the foundation of what your company is built upon. As we all know, without a foundation, the structure that is built can be destroyed at any time. Too often the foundation is poured after the structure has been built. 

Our guest today: Darius Mirshahzadeh (Mir Shah Zaday), Founder of The Real Darius & Host of The Greatness Machine Podcast

Darius  is a dad, husband, twin, brother and son who was born and raised in California and now lives in Austin Texas.

He is a serial entrepreneur, author, conscious capitalist, speaker and mad scientist CEO. He was ranked #40 in Inc 500 CEO’s in 2007 and #9 in Glassdoor’s Top Ranked CEOs in America for small to medium business. He participated in Birthing of Giants at MIT, graduated from Stagen Integral Leadership Program, is a TEDx curator and expert on core values. Darius’s new book, The Core Value Equation, explains everything on core values. 

Today we discuss:

  • Why values are so critical in landing unobtainable talent
  • How to roll out a Core Values based recruiting machine

    • There is a silver bullet to hiring! Smart hiring decisions are much easier when you evaluate people for evidence of core value alignment, rather than skills. 

    Challenge today?

    • Social proof
    • Everyone pretends to be a cool company
    • Catfishing- 
    • Making sure the best people show up
    • A-players are never filling out job applications

      • Why is this important to the company?

      • Not seducing with $$$
      • Leading with core values
      • Differentiating value proposition
      • Value hires are stronger fits for the organization
      • Cements a validation process
      • You will win Hires
      • You are building a better company
      • You are only competing with yourself
      • Foundation for a “REAL” conversation with each person

        • Rick’s Nuggets

        • People are attracted to opportunities that have a fundamentally stronger foundation
        • Opportunity for growth is greater which fuels more impactful work

          • How do we build a core value recruiting machine into your company? Discovery

           What your values are

          • Leading with values
          • Content 
          • 2 of 3 hires are referral hires

            • Design

            • High utility value
            • Translate into the most powerful language

              • Roll out

              • Teach team the language
              • Immersed in the language

                • Implementation

                • Nurture 
                • Implement in an ongoing basis

                  • Measure

                  • Measure for efficacy and optimize based on results

                    • Plug into your recruiting efforts

                    • Built a language for accountability in the organization
                    • Leading with values when contacting people
                    • Filter for decision making
                    • The people on the boat are in alignment with the values
                    • Dig deep in discovery for value alignment

                      • Rick’s Nuggets

                      • Design: build interview questions that unearth evidence of alignment with your core values
                      • Implementation: Train & assign specific questions for each interviewer

                        • Key Takeaways:

                        • Ultimate decision making engine
                        • Invisible scale - allow you to grow faster / better
                        • Magnet for top talent that shouldn't even consider your company (marrying outside your envelope)

                          • Guest Contact & Links:

                          Darius: therealdarius.com

                          Book: The Core Value Equation (Amazon)

                           

                          ...more
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