It's basic supply and demand, right? Fifa has stunned most of the world by making the 2026 World Cup the most expensive tournament ever for the match-going fan, with dynamic ticket prices that could see its flagship event deliver as much as $14 billion in revenues, because - ultimately - that is what football is all about. Here to question why the football powers that be are milking fans, the game's lifeblood, dry are John Brewin, Tariq Panja and Rory Smith.

P1: (02:23)

P2: (36:42)

Produced by: Tom Bassam

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Music: Kid Kodi - Blue Dot Sessions

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