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If you know you should be spending more time on strategic work but aren’t sure how to make it happen, this episode is for you. Our beliefs drive our behaviors, so it’s possible that you’re believing certain lies that are keeping you stuck working in the business instead of on it. In this episode, Alex discusses five common lies that keep people from working on their businesses, along with five truths you can embrace to help you become a better, more strategic leader. 

Episode Recap:

• Your business survives when you work in it and grows when you work on it (1:04)
• Many of us are believing lies that keep us from being strategic (3:45)
• 1. The Causation Lie: Since working in the business got us to where we are, I should keep doing it (5:13)
• 2. The Enjoyment Lie: I like working in the business and don’t want to get away from that (10:16)
• 3. The Delegation Lie: If they can’t do it as fast, as well, or as effective as me, I can't hand it off (16:59)
• 4. The Identity Lie: I’m just not a strategic person (19:51)
• 5. The Time Lie: I don’t have time to work on the business (22:00)
• Remember that belief drives behavior (25:34)

Resources:

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