Life and Business In Flow

Creating a course and products for passive income might not be the answer you’re looking for.

Passive income and “making money while you sleep” are sold to us everywhere online as the ultimate goal in your business and something we should aim for.

It’s become a bit of a fad - if you don’t have one, it’s easy to feel like you’re falling behind.

I’m here to tell you that it’s not the magic solution, it can actually do more harm than good, and there are other steps you can take in your business before giving into the course creation hype.

Creating a truly impactful, purpose-driven course takes time and money.

One major challenge is the trade-off: time spent developing a course can take you away from the core of your business, affecting your clients, and revenue, and leading to burnout and frustration.

While creating a course can be a smart move for some businesses, the key is in ensuring your processes and systems are set up to support you, and that you’re doing it because YOU want to, rather than because you feel like you have to.

If you’re thinking about creating a course purely for passive income, this episode will help you to question that thought process and decide if it’s really something that you need in your business.

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I’d love to connect with you and support you 🪻

Website: kateaddamo.com

Instagram: @lifeandbusinessinflow

Business doesn’t have to be hard.

Sure, there are highs, lows and times when you need to invest more effort, but with the right systems and processes in place from the start, you can create a more peaceful, sustainable business.

Many women find themselves stuck in a cycle of hard, avoiding what could truly help them, and getting caught in the endless noise of online “shoulds”.

This leads to saying yes to everything, neglecting boundaries, and hesitation in making necessary changes. Instead, they procrastinate, overthink, and chase quick fixes or small wins, rather than doing the foundational work to set things up properly from the get-go.

Correcting those band-aid fixes costs you more time and energy in the long run.

In today's episode, I’m sharing the root problems and patterns I’m seeing, and the biggest challenges holding women back in business.

I want women to value and care about themselves enough to make these changes now because they deserve a better, more fulfilling life and business.

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I’d love to connect with you and support you 🪻

Website: kateaddamo.com

Instagram: @lifeandbusinessinflow

I’ve been having a lot of conversations lately with clients around fear. It’s something that is rearing its ugly head more and more whether it's around fear of spending, saving, or investing money, fear of not keeping up with what others are doing, fear of implementing new processes and software, or fear of hiring - these fears can be paralyzing.

But have you considered what this fear is costing you?

Is it keeping you from building the brand you've always dreamed of?

Is it preventing you from getting the mentoring and support you need?

Is it robbing you of your health and time with your family?

Is it stopping you from hiring the help you desperately need in your business?

Whatever the cost, it's already too high.

Today, I want you to reflect on where fear is holding YOU back in your life and business. What is it costing you? And what small step can you take to overcome it?

I’m so passionate about this because I don't want to see women struggling, living in stress and overwhelmed, playing it small, and making themselves sick - impacting their bodies, cycles, and relationships.

Things can be easier if you face that fear and make the changes that matter.

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It’s time to Flourish as I guide, empower and support you, the woman behind the brand, through navigating your business decisions and personal growth while opening you up to new possibilities and opportunities in a supportive, personalised and holistic way.

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I’d love to connect with you and support you 🪻

Website: kateaddamo.com

Instagram: @lifeandbusinessinflow

Today, I have the pleasure of introducing you to a client and a very talented Interior Designer, Marcus Syvertsen.

Marcus is the founder and principal designer of Little Road, Adelaide’s leading interior practice for residential, commercial and hospitality spaces.

A once-trained Paramedic, Marcus changed his direction to pursue his first love of creativity and design in the Interior Design industry where he and his team, capture the beauty of the everyday.

In today’s episode, Marcus shares his journey of a career transition from Paramedic to owning a design business and running a brick-and-mortar store, his unique approach to experiential design, his challenges with mental health, the importance of community, and creating a positive work culture.

As well as the power of collaboration and working with key people to help you elevate your business, setting solid foundations and having someone in your corner each step of the way. 

Where you can find and connect with Marcus Syvertson: 

Website: littleroad.com.au

Instagram: @littleroad.studio

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Going it alone will only get you so far. If you’re feeling overwhelmed and don’t know whether to grow your business or scale it back, you’ve outgrown your brand, struggling with your process, finances, pricing, sales and how and when to hire, I’d love to connect and support you.

Together, we will refine your business to support you, the woman behind the brand. It’s time to Flourish 🌸

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Come find me and let's connect!

Website: kateaddamo.com

Instagram: @lifeandbusinessinflow

Knowing where you’re at with your finances and having solid foundations for your business (and life) is so so important. 

I have supported a lot of women over the years as a mentor and seen a lot of challenges in creative, design and service-based businesses and lately, there seems to be this really big focus and push to find more clients…

“How to bring more clients to my business in 5 easy steps”.

“Do this to make 6 figures in your business”.

Etc etc.. these are basic examples I see a lot more that are speaking to the wrong thing in business right now.

What I’m not seeing or hearing as much is a focus on working on their businesses by building solid foundations, and having an in-depth understanding of their finances which is really the thing that’s going to make or break a business. 

It’s a really interesting time for our economy so I absolutely understand this mindset and concern. And sure, as a business you’ve got to make money. 

But do you actually need more clients and add to an already full schedule, or are you falling into the trap of the “shoulds” out of fear and a lack of understanding of where you’re really at with your finances? 

And if you do bring more clients in, do you have the systems in place to make the onboarding process automated and seamless? Because it’s true, time is money. 

In today’s episode, I will share with you the 4 things that are having the biggest impact on cash flow and sales right now, and what you can do to turn that around. 

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As we approach EOFY, this episode couldn’t be more important. Start your 2024-2025 financial year with the clarity, knowledge and less mental clutter of where your finances are and let that information support you in planning and making decisions to take your business (and life) to where you want it to be.

In Flow to Grow is a simple, easy-to-use cash flow planner that will become your business's best friend. Track where your income is vs. where it needs to be to cover your expenses and make a profit, be on top of your TAX and BAS, and plan for growing your business such as hiring, renting, rebranding, and purchasing equipment. Or plan to slow in your business and know that you have the finances to back you up… comfortably.

In Flow to Grow is currently on sale for $99 AUD (was $150 AUD) until June 30, 2024.

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There is one spot remaining for Nurture: The Retreat Spring Edition 2024.

We all have the opportunity to create a life on our terms, but we rarely come up for air to see what that looks like. Now is your chance! 5 days to be nurtured, to reflect, expand and relax with 8 other wonderful like-minded women at the beautiful “Hillside” Carool, NSW.

Want to join us? Grab the last spot now!

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I’d love to connect with you and support you 🪻

Website: kateaddamo.com

Instagram: @lifeandbusinessinflow

Get to know me

We all face obstacles in our businesses and lose our sense of direction from time to time.

It’s both an inevitable and a natural process.

However, the power is in how we handle these situations.

Do you continue dragging yourself physically, emotionally, and financially through the trenches in hopes that it will sort itself out on its own?

Or do you take control by pausing, reflecting and then creating the mental space to think about each obstacle that’s in your way and how you can gradually start making changes to remove them?

It’s so easy to get disconnected and resentful when things aren’t flowing.

This is where someone from the outside looking in can support you. Someone with the experience to help you remove the stones in your shoe that are hindering your process, your finances, your team culture, and your LIFE!

It’s time to get your business (and life) back into a state of flow.

Not sure what obstacles are standing in your way? This episode is for you.

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Going it alone will only get you so far. If you’re feeling overwhelmed and don’t know whether to grow your business or scale it back, you’ve outgrown your brand, struggling with your process, finances, pricing, sales and how and when to hire, I’d love to connect and support you. Together, we will refine your business to support you, the woman behind the brand. It’s time to Flourish 🌸

__________

I’d love to connect with you and support you 🪻

Website: kateaddamo.com

Instagram: @lifeandbusinessinflow

Get to know me

It’s time to take the pressure off and simplify marketing in your business.

Somewhere along the way, we overcomplicated marketing and we lost sight of what its true purpose is.

Sure, a pretty photo or aesthetically pleasing feed on Instagram still has a place, but without a marketing strategy behind it, you won’t be able to convey the value of your work or services, attract aligned clients that you actually want to work with, or know what actions to take to get your brand out there.

Let’s change all that.

Today, you’re in for a very special episode as my friend, my client, and marketing extraordinaire, Amy Edwards from Markedly is on the podcast.

Amy is the founder of Markedly - a marketing consultancy for designers, architects and creatives. They’re all about helping people bring the passion and creativity they have for their work into their marketing. Amy’s passionate about helping creatives - and their work - be seen and valued by all who use it.

Take a look behind the curtain of marketing as Amy shares her wealth of knowledge on how to get back to the foundations of your marketing, what value-based marketing is, how to nurture your audience in the online space, and how she intertwines life and business.

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It’s time to invest in YOU. Come and join me on Nurture: The Retreat, an intimate retreat for 8 wonderful women in business. It’s an opportunity to pause, reflect and connect in a beautiful, serene setting that can only be described as magical ✨ Nurture: The Retreat has launched and your spot is waiting for you!

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Where you can find and connect with Amy Edwards:

Website: themarkedly.com.au

Instagram: @marked.ly

The Content Curator Program is relaunching this September. Find out more and get your name on the waitlist here.

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I’d love to connect with you and support you 🪻

Website: kateaddamo.com

Instagram: @lifeandbusinessinflow

Get to know me

We change, we grow and we evolve as women so when it comes to our businesses, the best thing we can do is allow it to grow and flow with us in a way that feels really aligned.

I’m a completely different woman today from who I was when I started my business 7 years ago. I’ve evolved so naturally, my business and my brand should too because my brand is an extension of who I am, my values, and the message I’m trying to share.

As women, we’re constantly meeting new versions of ourselves and if we don't take the time to reflect and do the work, we're just going to keep sailing, missing opportunities, missing aligned clients, and missing out on the real depth of what our businesses could be.

I want you to have a brand and business that you're proud of, and that feels in alignment with you, but I also want it to reflect who you are as a woman on this business journey that you're on right now and the season that you are in.

It’s time to Flourish as I guide, empower and support you, the woman behind the brand, through navigating your business decisions and personal growth while opening you up to new possibilities in a supportive way. You can find more information on my website at kateaddamo.com/workwithme.

You can find and connect with me over on Instagram at @lifeandbusinessinflow.

It breaks my heart just how many women in creative business are feeling so alone right now, who aren’t reaching their potential, and who lack the finances and freedom to create a business and life they want to live.

Business isn’t something to go alone. And without the right support of someone who understands how to run a creative business and all its intricacies – you’re left feeling stuck, stagnant and in a vicious cycle.

So, what do we do in this situation? We play small, we keep our heads down, we don’t confront what needs work in our business, and we keep going down the same path of resistance sacrificing our health, and our happiness, just to be a slave to our computer screens for the sake of being “busy” and pushing through.

All it takes is someone on the outside who understands and can see a clearer picture through a different lens of what is truly possible for you and what you need to do in order to get where you want to go.

And more than likely, that person isn’t going to be your husband, your partner, your best friend, or a business connection you made online.

That person is going to be a mentor. Someone who can see your potential, someone who understands the ins and outs, the highs and lows, and the day-to-day tasks required to run, grow and create a sustainable creative business.

And if this resonates with you, then today's episode will give you the gentle nudge you need to make that decision for yourself and move you in the direction you need to go.

Today, I share with you the story of two very remarkable women that I mentor. I am forever inspired by the extraordinary women that I work with and how with the right support and in such a short period of time, they have made some incredible changes in their creative businesses which are now having a positive impact on their lives, too.

From pricing, mindset shifts, and hiring - these stories serve as a testament to the power of personalised support.

So, I want to ask, who’s supporting you?

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I'm so excited to announce that Nurture: The Retreat Spring Edition, is launching late May 2024. Nurture is an opportunity to pause, reflect, and reconnect in a beautiful, serene setting that can only be described as magical.

Make sure to add your name to the waitlist so you have first access to spots available. It’s an intimate retreat for only 8 women so don’t delay booking as spots go fast! You can find the itinerary and waitlist on my website here: kateaddamo.com/retreats.

Let’s connect on Instagram at @lifeandbusinessinflow.

Life has an interesting way of teaching us important lessons.

Whether through grief, heartbreak, sadness, or losing someone or something close to your heart, life sure knows how to help us use that experience and learn from it to better ourselves.

When I lost my Mum to cancer, I learned a lot. I learned about who I am, what I’m here to do, and how I can take better care of not just myself but those around me too.

I shared conversations with her that I’d never shared before in all my life, and after her passing, I reflected on those conversations and just how profound they were.

Today’s episode was a hard one to record and my most vulnerable episode yet but it’s something that I know is so important to share with you.

I am here to bring women together, have those deeper conversations, and no longer live life on autopilot while putting our health on the back burner.

Life is precious and if there is anything I’ve taken away from those conversations with Mum, it is to just start. Start taking care of yourself now so that you can live a longer life for you and the ones you love.

This is the diagnosis that changed it all.

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We all have the opportunity to create a life on our terms, but we rarely come up for air to see what that looks like. Now is your chance!

My retreat, Nurture: The Retreat Spring Edition is launching in May 2024. Make sure to add your name to the waitlist so you have first access to spots available. It’s an intimate retreat with only 8 spots available – don’t delay booking! Spots go fast.

Let’s connect on Instagram at @lifeandbusinessinflow.