If you’ve ever thought about becoming a coach but assumed you needed a massive social media following, a flashy personality, or constant content creation to succeed—think again.
Coaching and influencing are two completely different paths, yet many people mistakenly believe they have to market themselves like influencers to attract clients.
In this episode, we’re breaking down the key differences between coaches and influencers—how they make money, how they build their businesses, and why true coaching success has nothing to do with going viral.
The reality is, coaching thrives on depth, not reach. While influencers focus on growing an audience and monetizing attention, coaches succeed by creating real transformations for a small number of clients.
You don’t need thousands of followers or daily social media posts to build a thriving coaching business—you just need the right tools, conversations, and relationships. I’ll also bust some of the biggest myths holding aspiring coaches back, like the idea that you have to be highly charismatic or constantly “on” to be successful.
If you’ve been wondering whether you need to be an influencer to thrive as a coach, let’s set the record straight. You don’t have to chase algorithms, perform for an audience, or measure your success in likes and shares.
Coaching is about human connection, trust, and deep impact—and that’s where your real power is.
To start a successful coaching business, go to: https://www.thrivingcoachacademy.com/