Sweathead, A Strategy Podcast

Life Two Weeks Into War In Kyiv, Ukraine - Philipp Paster, former brand strategist at TBWA Ukraine


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Sweathead Facebook group member Philipp Paster lives in Kyiv, Ukraine. Much of his family is there, too. But everyone lives in different apartments. 

On Friday, March 11, Philipp (formerly a brand strategist at TBWA Ukraine) spoke with me about what it’s been like to be living in Kyiv during the Russian invasion. I only watched the documentary “Winter On Fire”, which looks at the toppling of one of Ukraine’s leaders Yanukovych, after speaking with Philipp. Watching it before speaking with Philipp would have given me better questions. 

Like many of us, I’m only just starting to wrap my head around the history of Kyiv and Ukraine. Still, many thanks to Philipp for sharing his thoughts with us. I’ll post another interview with three Ukrainians later this week. 

** 

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Sweathead, A Strategy PodcastBy Mark Pollard

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