Savvy Broadcasting

LIFT, A King's Approach to Business, with John and Martha King


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John and Martha King’s use of technology and clear, simple, and fun teaching have made aviation knowledge more accessible to pilots throughout the world. 

After a dismal failure in a business for which they did not have a passion, John and Martha King decided to relax and indulge their love of flying for a while. In the early 1970s, they began teaching flying to mark time while looking for a “serious business.” After teaching live seminars for over a decade, they put their courses on video and began to revolutionize the flight training industry.

For more than 40 years, King Schools has delivered many millions of courses to pilots in training. Through intimate video instruction, John and Martha King have taught more pilots than anyone in the history of aviation—for many years teaching more than half the pilots in the United States learning to fly. About King Schools, Inc.

King Schools, Inc. is the world’s leading producer of aviation training videos and computer software. It was first established in 1975, when John and Martha began flying throughout the country to teach aviation ground school courses. A decade later, they began producing video courses in a spare room of their house. 

Today, King Schools operates from an 18,000 sq. ft. complex, housing a dedicated video and software production facility. King has delivered more than 700,000 video-based knowledge courses and millions of short-subject video “Take-off” courses.

King Schools is keenly aware of the importance of the work we do. During the time someone is learning to fly, flying is the most important thing in his or her life. We are privileged to play such a significant role in the lives of so many committed individuals. We take pride in producing quality work for these special people. Learn more at KingSchools.com

https://kingschools.com/LIFT-BOOK


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