In this episode we dive deep into the often confusing topic of pricing your services.

I share the realities of pricing strategies with seven essential considerations to help you determine the best rates for your offerings.

From understanding the importance of not being the cheapest option, to basing your prices on the value and transformation you provide, this episode is packed with actionable insights.

Join me as we explore how to ensure your pricing reflects your worth and helps you build a sustainable, successful pet business.

00:00 Introduction to Pricing Strategies

01:34 The Importance of Not Being the Cheapest

03:43 Calculating Your Ideal Price

05:44 Researching the Competition

07:48 Focusing on Transformation Value

10:55 Setting Prices for Client Commitment

13:44 Ensuring You Feel Well Compensated

- Sign up for the masterclass mentioned in the podcast here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.karlyedwards.com/go-to⁠⁠⁠⁠⁠⁠

- Visit my website here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.karlyedwards.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

- Follow me on Facebook @thekarlyedwards

If you enjoyed this episode don't forget to subscribe to be the first to hear when we release our weekly episodes. If you love this podcast please do leave us a review.

In this week's episode I dive into what to share with your email subscribers.

From repurposing social media content to sending business updates, special offers, educational tips, and customer success stories, I share my personal strategies to keep your email list engaged and healthy.

Tune in to learn how to create impactful emails, build consistency, and drive engagement with your subscribers.

01:13 Frequency and Timing of Emails

01:48 Repurposing Content for Emails

05:40 Types of Content to Share

13:08 Importance of Call to Action

16:44 Creating a Newsletter

18:08 Consistency in Email Marketing

- Sign up for the masterclass mentioned in the podcast here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.karlyedwards.com/go-to⁠⁠⁠⁠⁠

- Sign up for Yappy Social Society here: www.karlyedwards.com/yss

- Visit my website here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.karlyedwards.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

- Follow me on Facebook @thekarlyedwards

If you enjoyed this episode don't forget to subscribe to be the first to hear when we release our weekly episodes. If you love this podcast please do leave us a review.

In this episode I discuss a common issue faced by many pet pros - freebie seekers.

These are individuals who constantly seek free advice without any intention of becoming paying clients. I share my own experience with this and offer practical tips to manage these situations without fuss.

From creating templated responses and detailed sales pages to directing potential leads to valuable free content, I outline strategies to set boundaries while still nurturing potential customers.

This episode will help you convert serious enquiries into paying clients and protect your valuable time and resources.

00:11 Identifying Freebie Seekers

02:50 Setting Boundaries and Expectations

05:07 Creating Templated Responses

10:35 Building Effective Sales Pages

16:14 Leveraging Free Content

- Sign up for the masterclass mentioned in the podcast here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.karlyedwards.com/go-to⁠⁠⁠⁠

- Sign up for Yappy Social Society here: www.karlyedwards.com/yss

- Visit my website here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.karlyedwards.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

- Follow me on Facebook @thekarlyedwards

If you enjoyed this episode don't forget to subscribe to be the first to hear when we release our weekly episodes. If you love this podcast please do leave us a review.

In today’s episode I share the 6 simple steps to making money by offering an ebook.

Creating and selling an ebook is one of the quickest and easiest ways to start making passive income in your business. Once you’ve set it up for sale, hundreds and thousands of pet parents will be able to buy that ebook from you, with zero time involvement from you.

It’s easy money and there’s no better feeling!

01:31 Brainstorming Your Ebook Idea

03:06 Designing Your Ebook with Canva

04:33 Uploading Your Ebook to Your Website

05:55 Creating a Sales Page

06:50 Setting Up Payment Systems

10:42 Automating Ebook Delivery

12:29 Promoting Your Ebook

- Sign up for the masterclass mentioned in the podcast here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.karlyedwards.com/go-to⁠⁠⁠⁠

- Sign up for the Course Creation Planner here: https://checkout.karlyedwards.com/course-creation-planner/

- Visit my website here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.karlyedwards.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

- Follow me on Facebook @thekarlyedwards

If you enjoyed this episode don't forget to subscribe to be the first to hear when we release our weekly episodes. If you love this podcast please do leave us a review.

In this week’s episode I share how you can use affiliate marketing to add a new revenue stream and make more money in your pet business.

Affiliate marketing makes me money every single month, for very little effort. I simply share products and tools I highly recommend with my audience and clients, and I get paid a commission for recommending them.

I have my own affiliate programs my clients can join too. Then I pay them for recommending my services to other people.

You’re probably suggesting products to your clients already, so why not get paid to do it!

It’s not hugely difficult to get started. The latest pod episode will show you how.

02:40 How to Get Started with Affiliate Marketing

04:35 Promoting Affiliate Products Effectively

06:23 Popular Affiliate Programs to Consider

11:14 Tips for Successful Affiliate Marketing

- Sign up for the masterclass mentioned in the podcast here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.karlyedwards.com/go-to⁠⁠⁠⁠

- Sign up for Yappy Social Society here: www.karlyedwards.com/yss

- Visit my website here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.karlyedwards.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

- Follow me on Facebook @thekarlyedwards

If you enjoyed this episode don't forget to subscribe to be the first to hear when we release our weekly episodes. If you love this podcast please do leave us a review.

In this episode I discuss how to effectively speak to your ideal customer through the content you share.

I explore the importance of deeply understanding your customer, their challenges, goals, and desires. You'll get practical tips for creating content that resonates, engages, and ultimately motivates them to take action.

Don't miss out on learning how to create content that not only attracts but also connects with your ideal clients on a deeper level.

00:13 The Importance of Knowing Your Ideal Customer

03:26 Understanding Your Ideal Customer's Challenges and Desires

07:23 Creating Content That Resonates

14:12 Engaging with Your Audience on Social Media

16:17 Using Customer Language in Your Content

19:21 Introducing Yappy Social Society Membership

21:23 Conclusion and Final Thoughts

- Sign up for the masterclass mentioned in the podcast here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.karlyedwards.com/go-to⁠⁠⁠

- Sign up for Yappy Social Society here: www.karlyedwards.com/yss

- Visit my website here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.karlyedwards.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

- Follow me on Facebook @thekarlyedwards

If you enjoyed this episode don't forget to subscribe to be the first to hear when we release our weekly episodes. If you love this podcast please do leave us a review.

In this episode I discuss the significance of using intuition to make impactful business decisions.

I share my personal journey of developing intuition and offer practical steps to help you tune into your inner voice.

Learn how to differentiate between intuitive nudges and fear-based thoughts, assess your feelings, and trust yourself.

Through examples and actionable advice, discover how to effectively harness intuition to propel your business forward and achieve remarkable growth.

00:00 Introduction to Intuition in Business

00:18 Understanding and Developing Intuition

01:04 Listening to Your Inner Voice

05:55 Assessing Your Feelings

09:13 Trusting Yourself and Your Intuition

13:27 Taking Action on Intuitive Ideas

15:28 Evaluating Outcomes and Continuous Improvement

18:54 Conclusion and Final Thoughts

- Sign up for the masterclass mentioned in the podcast here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.karlyedwards.com/go-to⁠⁠⁠

- Visit my website here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.karlyedwards.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

- Follow me on Facebook @thekarlyedwards

If you enjoyed this episode don't forget to subscribe to be the first to hear when we release our weekly episodes. If you love this podcast please do leave us a review.

In today's episode I dive into how you can strategically allocate your marketing budget within the first year of starting your pet business.

Whether you're brand new or a bit more established, these tips are designed to help you grow faster by investing wisely.

I cover the importance of overcoming a scarcity mindset, setting a marketing budget, and understanding your goals.

I'll discuss why you need a professional website, the benefits of social media ads, email marketing, leveraging local marketing, and making the most of free marketing tools.

Tune in to get actionable advice on powering up your marketing without breaking the bank.

01:32 Avoiding the Lack Mentality

05:22 Setting Your Marketing Budget

08:43 Creating a Professional Website

12:48 Leveraging Social Media Ads

16:11 Importance of Email Marketing

18:17 Local Marketing Strategies

20:59 Cost-Effective Marketing Tools and Strategies

25:18 Tracking and Adjusting Your Marketing Efforts

- Sign up for the masterclass mentioned in the podcast here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.karlyedwards.com/go-to⁠⁠⁠

- Visit my website here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.karlyedwards.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

- Follow me on Facebook @thekarlyedwards

If you enjoyed this episode don't forget to subscribe to be the first to hear when we release our weekly episodes. If you love this podcast please do leave us a review.

In this week's episode, I delve into effective tactics to significantly boost your email subscriber list.

Learn how the size of my email list directly impacts my revenue and why nurturing relationships through email is crucial.

Discover strategies like offering valuable lead magnets, optimizing your website and social media channels, and leveraging Facebook and Instagram ads to accelerate growth.

I also share tips on using tripwires to offset ad costs, ensuring a cost-effective approach to expanding your reach and increasing your income. So tune in and start growing your email list today!

00:07 The Importance of Growing Your Email List

00:16 Effective Tactics for Email List

Growth

02:54 Leveraging Free Resources and Lead Magnets

04:26 Optimizing Your Website and Social Media

06:58 Running Meta Ads for Faster Growth

07:52 Using Trip Wires to Offset Ad Costs

08:31 Continuous Monitoring and Adjustments

- Visit my website here: ⁠⁠⁠⁠⁠⁠⁠⁠www.karlyedwards.com⁠⁠⁠⁠⁠⁠⁠⁠

- Follow me on Facebook @thekarlyedwards

If you enjoyed this episode don't forget to subscribe to be the first to hear when we release our weekly episodes. If you love this podcast please do leave us a review.

We all have mindset blocks and beliefs that stop us from achieving our true potential. If you want to be the best version of yourself both on a personal and business level, we need to do the inner work.

Today I want to share with you some of the tools and techniques I use and recommend to let go of any mindset and energy blocks that may be holding you back.

- Sign up for the masterclass mentioned in the podcast here: ⁠⁠⁠⁠⁠⁠⁠⁠www.karlyedwards.com/go-to⁠⁠

- Visit my website here: ⁠⁠⁠⁠⁠⁠⁠⁠www.karlyedwards.com⁠⁠⁠⁠⁠⁠⁠⁠

- Follow me on Facebook @thekarlyedwards

If you enjoyed this episode don't forget to subscribe to be the first to hear when we release our weekly episodes. If you love this podcast please do leave us a review.