Informed: the podcast for LinkedIn® users

LinkedIn Articles. What Can I Write About?


Listen Later

Welcome to episode 162, well I’m still standing!

I’m approaching the end of my second week standing and my legs and feet finally seem to be adjusting! I definitely feel a lot fitter and have more energy so I’m going to stick with it.


So this week I want to return too the subject of LinkedIn Articles (formerly known as published posts) because I sense that many people are holding back and the main reason for that is that they don’t know what to write about. So this week I’m going to go through my 12 point plan to removing LinkedIn writers block!


But first…..


Interesting Stuff I Saw This Week


LinkedIn are adding a ‘suggested summary’ to your profile and it sucks! This solicitor has one of the best LinkedIn profiles we’ve ever seen…Really?! Sham Uddin’s LinkedIn profile Is Facebook Replacing LinkedIn as the New Professional Network? Alerts Issue: A Listener sent me the thread of an issue they had with job alerts recently. I also think search alerts are playing up at the moment


Referral Request Posts


It seems as though some people are subversively misusing this type of post to generate leads!


It’s an interesting point, I have asked for referrals and it can be very effective but I have never thought of going back to say I had sorted it.


LinkedIn Article Writers Block


I was helping a client this week who was reluctant to write articles on LinkedIn. My advice is that; “Everyone should write an article on LinkedIn”


When pressed she admitted that the main thing blocking her was thinking of what she could write about. I think this is a pretty common problem so I have produced a 12 step approach to generating ideas for great LinkedIn articles. You can access the step-by-step guide by completing the form below


New Video recording and sharing Chrome extension.


Thanks to Darrel Griffin for highlighting this one. It’s free and works really well.


This week we have a voicemail question from Greg;


Firstly I have never tried it but I am sure you can have a Sales Navigator account as well as Recruiter Lite account. It would be cheaper than going for the full blown Recruiter account but probably unnecessary.


Let’s first exam why LinkedIn believe you need to upgrade to Recruiter. Below is a table explaining the difference and I have highlighted the advantages that are relevant to you


You could make an argument for the extra filters but I’m not convinced. Therefore it comes down to InMails. Do you really need 150 a month? If you need some more InMails you could always consider upgrading your basic account to one of the following premium accounts which would also be cheaper than Recruiter.


The question on whether Sales Navigator is the right option for you is probably answered in this post I wrote;


Sales Navigator Vs Recruiter Lite

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

...more
View all episodesView all episodes
Download on the App Store

Informed: the podcast for LinkedIn® usersBy John Espirian

  • 4.5
  • 4.5
  • 4.5
  • 4.5
  • 4.5

4.5

33 ratings


More shows like Informed: the podcast for LinkedIn® users

View all
Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,443 Listeners

The Amy Porterfield Show by Amy Porterfield

The Amy Porterfield Show

4,574 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,261 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

8,361 Listeners

The Russell Brunson Show by Russell Brunson | YAP Media

The Russell Brunson Show

928 Listeners

Feel Better, Live More with Dr Rangan Chatterjee by Dr Rangan Chatterjee: GP & Author

Feel Better, Live More with Dr Rangan Chatterjee

3,751 Listeners

Raise Your Visibility Online by Louise Brogan

Raise Your Visibility Online

34 Listeners

Nudge by Phill Agnew

Nudge

177 Listeners

My First Million by Hubspot Media

My First Million

2,649 Listeners

Morning Brew Daily by Morning Brew

Morning Brew Daily

3,012 Listeners

Uncensored CMO by Jon Evans

Uncensored CMO

46 Listeners

ZOE Science & Nutrition by ZOE

ZOE Science & Nutrition

2,061 Listeners

Social Media for B2B Growth: LinkedIn Strategies and Tips by Michelle J Raymond - LinkedIn B2B Expert

Social Media for B2B Growth: LinkedIn Strategies and Tips

15 Listeners

The LinkedIn™ Branding Show by Michelle B Griffin and Michelle J Raymond (#MichelleSquared)

The LinkedIn™ Branding Show

22 Listeners

AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

AI Explored

96 Listeners