The Revenue Formula

LinkedIn blueprint: How SDRs can book more meetings (with Morgan Ingram)


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If you're running outbound. If you're using SDRs. Or planning to. You've got to listen to this episode.

We got Morgan Ingram on the show, and he broke down his LinkedIn playbook to get replies at scale.

  • (00:00) - Introduction
  • (03:18) - Outbound Marketing and Career Choices
  • (06:16) - Optimizing LinkedIn Profiles
  • (07:45) - Common Mistakes in Outbound Messaging
  • (11:34) - Effective LinkedIn Connection Strategies
  • (17:58) - Using Videos and Voice Notes in Outreach
  • (19:41) - Humanizing Your Outreach
  • (22:35) - The Challenges of SDRing Outbound
  • (23:00) - Essential Tools for Effective Sales
  • (26:33) - Creative Sales Tactics: The Alley Oop Play
  • (31:35) - Pipeline Development Strategies
  • (36:04) - The Role of LinkedIn in Modern Sales
  • (40:03) - The Future of Email in Sales

  • This episode is brought to you by Everstage - the highest rated Sales Commissions Platform on G2, Gartner Peer Insights, Trustradius with over 2,000+ customer reviews. Some of their customers include leading brands like Diligent, Wiley, Trimble, Postman, Chargebee etc.,

    You can go to https://www.everstage.com/revenue-formula to check out Everstage and mention Revenue Formula to unlock a personalized Sales Compensation Strategy Session with Everstage’s RevOps experts—crafted for enterprise teams to maximize performance.


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    The Revenue FormulaBy Toni Hohlbein & Mikkel Plaehn

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