August 27, 2024

Lisa Beasley's Journey from Theater to 'Corporate Erin' & Social Media Stardom

48 minutes

This week, Morgan DeBaun is joined by the multi-talented Lisa Beasley, most known for her portrayal of Corporate Erin on social media. Together, they discuss what it takes to build a sustainable creative business and how Lisa made the leap from theater to social media stardom.

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In this episode:

00:00 Welcome to the Journey Podcast

00:49 Meet Lisa Beasley: From Church and Clarinet

02:06 College Days: Music, Bands, and Acting School

04:55 Theater and Improv in Chicago

06:36 Navigating the Improv World and Activism

10:39 Corporate Life and Creative Hustles

14:25 Digital World and Character Development

22:18 Political Satire and Campaign Interactions

22:58 Navigating Social Media and Personal Branding

23:42 Corporate Erin: Growth and Strategy

25:11 Monetizing Social Media Presence

26:14 Business Acumen and Revenue Streams

31:45 Creative Expansion and Team Building

32:29 Future Plans and Character Development

40:49 Advice for Aspiring Creatives

43:36 Final Thoughts

In the episode, Lisa shares her journey from church choir and clarinet practice to pursuing a career in the arts. She recounts the challenge of making money as an actor, and what she learned from the world of improv and theater in Chicago.

Together, Morgan and Lisa explore the complexities of balancing creative passion with making money sustainably, as well as the perseverance required to make it in the entertainment industry. They delve into Lisa's experiences working for Cards Against Humanity, co-founding a consulting business, and ultimately embracing her craft on social media with impersonations of Margaret Thatcher and Lori Lightfoot and the development of her most well-known character, Corporate Erin.

Throughout the episode, Lisa offers valuable insights into monetizing a social media presence and building a sustainable business as a creative. Tune in to hear how Lisa's journey has shaped her into the dynamic creator she is today, and learn how you can apply her lessons to your own path.