Lisa Copeland received “The Walter P. Chrysler” Award for sales and service excellence, was named one of the Five Most Powerful Women in Austin by the Austin Business Journal, broke the sales record at Fiat for selling 100 brand new Fiat 500s in a month and is the co-author of Crushing Mediocrity.

Today, she teaches you to follow the money.

Lisa’s serendipitous career in the automotive industry started while she was attending fashion school in Dallas, Texas. After crashing her c