Season 2, Episode 6 of the Owner Occupied podcast with Peter Lohmann & special guest Lisa Wise. In this episode we discuss:

(0:00) - Intro

(01:52) - Lisa’s background & career

(03:34) - Launching Birdwatch as property management for homeowners

(08:44) - What’s your pricing model for a homeowner?

(11:47) - Why did you move into a new market with a new product before your traditional management services?

(15:47) - What’s working for you in marketing?

(20:42) - Second Nature Ad

(22:36) - Lisa’s approach to branding

(28:45) - How would you advise smaller-budget PM companies to brand the way you have?

(32:38) - Do you feel out of place in the industry due to your unique approach?

(39:25) - Lisa’s employee-owned management company

(46:05) - The Found Gen Ad

(47:44) - Are there dividends or profit sharing with Roost?

(49:22) - How are each of your 5 companies run?

(54:15) - How does your division of labor look between the CEO and President?

(01:00:16) - What marketing advice do you have for smaller PM companies

Learn more about Lisa Wise & how to connect with her here:

MeetLisaWise.com

BirdWatch

Roost DC

Nest DC

Starling DC

birdSEED

Lisa on LinkedIn

Lisa Wise & Grace Langham at PM Grow Summit 2021

Learn more about Peter Lohmann & how to connect with him here:

Follow Peter on Twitter

Join Peter’s Newsletter

Visit Peter’s Website

RL Property Management