What does it take to create a thriving practice while staying true to your purpose? Dr. Susan Truong shares how she built her empire with empathy and intention. In this heartfelt episode of Optometrist Building Empires, Dr. Ankit Patel sits down with Dr. Susan Truong, optometrist, speaker, coach, and author, for a conversation that dives deep into personal growth, resilience, and redefining success in the optometric world. With over two decades of experience, Dr. Truong opens up about her journey through a male-dominated field, her evolution from managing multiple Walmart Vision Center locations to focusing on coaching and speaking, and how personal loss reshaped her life’s purpose.

Takeaways:

• Focus on empathy and listening to strengthen patient relationships. When patients feel truly heard and understood, they are more likely to trust your care and stay loyal to your practice.
• Invest in personal development through coaching, learning, and reflection. Lifelong learning can open new doors and keep your professional journey fresh and fulfilling.
• Reconnect with your purpose to avoid burnout and lead with passion. Knowing your “why” helps you stay energized and aligned, even when challenges arise.
• Use social media and technology to connect and grow your brand. Digital tools are powerful for reaching patients and building credibility in your community.
• Prioritize work-life balance by designing your schedule around your passions. A balanced life allows you to be more present, productive, and fulfilled in both work and personal ventures.
• Understand the business side of optometry, especially finances and contracts. Knowing how to negotiate and manage money is essential for long-term success and stability.
• Deliver service excellence, regardless of practice location or price point. Patients will remember the quality of care you provide more than where you’re located or how much you charge.

Quote of the Show:

• “ When we listen better, we are given the diagnosis and the answer already.” - Susan  Troung

Links:

• Email: [email protected] 
• LinkedIn: https://www.linkedin.com/in/susantruongod/  
• Company website: https://www.beyondyour2020vision.com/meet-dr-susan 

Ways to Tune In:

• Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG 
• Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 
• Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 
• Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208