Listen Up Overlooked Expert: Control The Message

One of the biggest lessons I learned in my business early on is to focus on what you can control. There are so many things in business that are out of our control. Like whether that prospective client says yes to working with us, whether or not we land that podcast interview or that TEDx talk. We don’t control whether people open our emails or not. And even though so much is out of our control, we do control the moments when the ball is still in our proverbial court. Those are the moments before we send the proposal out to that prospective client, when we’re crafting that application to that TEDx talk, before we send the email and we reconsider our subject line. And for the overlooked experts among us–those people who are amazing at what they do, but feel like they’re relatively unknown–what we control is actually the key to becoming known to the right people for our work. So what do we control? In This Episode: What messaging is, what it isn’t, and why it’s not a fill in the blank template from a free download Why your work needs you to advocate for it in a cohesive, comprehensive way Learn more about Michelle Mazur: Communication Rebel Three Word Rebellion Book Request a free 1:1 Chat  3 Word Rebellion Mini Audio Workshop Join That Should Have Been Me: A Project for Exploring the Messy Middle of Achieving Success Marketing Uprising Workshop