You could feel the excitement buzzing through the WhatsApp channel. An A-list fitness guru reportedly spending millions of dollars yearly to reverse aging was in town to hold an in-person workout.

Without hesitating, I signed up. I was interested in seeing Mr. Guru in action and eager to be inspired by his approach.

You can read the Nir And Far blog post on: Listening to Fitness Gurus is Making You Fat https://www.nirandfar.com/fitness-guru-myth/

Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/