Dos Toros is a Mexican food joint. They are lunch-sponsoring the first occurrence of The Strategy Super Sizer Megaclass in New York. So we thought we'd throw around some ideas like the last episode Julian and I did together. Can we think out loud and messy and try - just try - to find a thread from problem to comms idea and tactics in less than an hour and then draw it up? Will any of it make sense? This time, we brought in Davis Ballard who provided research support (Thanks, Davis!). This is hypothetical thinking. And it's an unedited pod. If you think you can beat it, beat it!

Julian and I will do a Live Action Strategy sesh live in our Megaclasses (NYC, Chicago, LA). You can find Julian's newsletter Planning Dirty (not Dirty Planning or Planking Dirty) and his Tweets here: http://www.twitter.com/juliancole. You can find Davis here: https://twitter.com/mrdavisballard.

The Strategy Super Sizer Megaclass: http://bit.ly/StrategySuperSizer

The deck for the last Live Action Strategy sesh (Lamps): http://bit.ly/LiveStrategyLamps

The deck for this Live Action Strategy sesh (Dos Toros): http://bit.ly/LiveStrategyDosToros

Sweathead strategy classes are in session: http://courses.sweathead.co