Sign up to save your podcasts
Or
Share Live from CUPRAP: Converting Clicks to Actions — How Higher Ed Websites Drive Results
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Live from CUPRAP: Converting Clicks to Actions — How Higher Ed Websites Drive Results
In this special episode recorded live at CUPRAP 2024, Jaime sits down with Georgy Cohen, Director of Digital Strategy at OHO, to dive into the ever-evolving landscape of higher education websites. With a focus on governance, measurement, DEI, and refining publishing processes, Georgy advocates for a proactive and intentional approach to digital strategy in higher education.
Key Takeaways:- The Evolution of .Edu Websites: Georgy outlines the journey from a basic online presence to audience-tailored content and the latest push towards conversion-driven strategies.
- Four Pillars of a Strong Digital Strategy: Governance, measurement, DEI, and publishing processes are identified as crucial areas for intentional development.
- Challenging Legacy Processes: Georgy discusses the importance of questioning and revising outdated practices to align with current institutional goals.
- Bridging Silos in Higher Ed: Georgy highlights how digital strategy can foster cross-departmental collaboration and break down institutional silos.
Guest Name: Georgy Cohen, Director of Digital Strategy, OHO interactive
- - - -
Connect With Our Host:
Jaime Hunt
https://www.linkedin.com/in/jaimehunt/
https://twitter.com/JaimeHuntIMC
About The Enrollify Podcast Network:
Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.
Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
View all episodes
By Enrollify
5
3131 ratings
In this special episode recorded live at CUPRAP 2024, Jaime sits down with Georgy Cohen, Director of Digital Strategy at OHO, to dive into the ever-evolving landscape of higher education websites. With a focus on governance, measurement, DEI, and refining publishing processes, Georgy advocates for a proactive and intentional approach to digital strategy in higher education.
Key Takeaways:- The Evolution of .Edu Websites: Georgy outlines the journey from a basic online presence to audience-tailored content and the latest push towards conversion-driven strategies.
- Four Pillars of a Strong Digital Strategy: Governance, measurement, DEI, and publishing processes are identified as crucial areas for intentional development.
- Challenging Legacy Processes: Georgy discusses the importance of questioning and revising outdated practices to align with current institutional goals.
- Bridging Silos in Higher Ed: Georgy highlights how digital strategy can foster cross-departmental collaboration and break down institutional silos.
Guest Name: Georgy Cohen, Director of Digital Strategy, OHO interactive
- - - -
Connect With Our Host:
Jaime Hunt
https://www.linkedin.com/in/jaimehunt/
https://twitter.com/JaimeHuntIMC
About The Enrollify Podcast Network:
Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.
Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
More shows like Confessions of a Higher Ed CMO — with Jaime Hunt
View all
The Daily
111,658 Listeners
Up First from NPR
56,099 Listeners
Worklife with Adam Grant
9,226 Listeners
Future U Podcast - The Pulse of Higher Ed
132 Listeners
Post Reports
5,444 Listeners
Higher Ed Pulse
22 Listeners
Consider This from NPR
5,972 Listeners
The Higher Ed Marketer
50 Listeners
The Application with Allison Turcio
12 Listeners
Confessions of a Higher Ed Social Media Manager
6 Listeners
Talking Tactics
7 Listeners
What Now? with Trevor Noah
3,780 Listeners
Breaking Silos
3 Listeners
AI for U
6 Listeners
The Wirecutter Show
1,052 Listeners