This episode of the RETHINK Retail Podcast was recorded live at Shoptalk Europe.

On June 8, 2022, Nicky De Simone, Vice President of Enterprise Marketing, Data and Creative Studios for the Estee Lauder Companies UK & Ireland, stopped by the RETHINK Retail podcast booth to chat with host Gabriella Bock ahead of her session at the show.

During the conversation, Nicky and Gabriella spoke about omnichannel and the role of stores, the power of social media and how the Estee Lauder Companies is leveraging social commerce. Nicky also shared how she lets creativity shine in her role at the company.

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