This episode of the RETHINK Retail Podcast with recorded live at Shoptalk Europe on June 8th, 2022.

This episode features RETHINK Retail Top Retail Influencer Haixia Yu as our host and Roland Palmer, general manager for the UK, Belgium, Netherlands, and Nordics at Alibaba Group.

During their conversation, Haixia and Roland discuss livestreaming trends as well as how European brands can unlock the China export opportunity. Roland also shares some great advice on how others can execute strategies on a global level in today's complex and omni-channel landscape.

If you enjoyed this episode, please let us know by subscribing to our channel and giving us a 5 star rating us on Spotify and Apple Podcasts.