President and CEO of De Rigo Rem, Alessandro Baronti shares tips and strategies for managing KPI's within your practice and setting goals for growth. 

Key Takeaways:

1. 60% of the revenue in a n independent practice still comes from retail. Given the retail experience a patient has, patients must be seen as both patients and consumers - a patient consumer.
2. It is not enough to be a great healthcare provider and medical doctor. You have to run a successful business and if that's not you, hire a great office manager to run the business.
3. Important KPI's
   1. Capture Rate
   2. Revenue per refraction
   3. Average frame sale price
   4. Multiple pair sales
   5. Plano and Rx sunwear
4. Create a benchmark and then a realistic goal to achieve and manage that success.

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