Live Fully with ETHA

This week, in honor of the holiday season, ETHA Co-Founder Victor is joined by his wife, Lisa Chung, for a very special episode of Live Fully with Kratom. Lisa is a high-powered attorney by day, super mom to three incredible boys, and the supportive, inspiring partner behind Victor and ETHA.

On this episode, Lisa shares what it’s really like to be married to a CEO of a kratom company—the triumphs, the challenges, and all the silly, everyday moments in between. She talks candidly about entrepreneurship, balancing family life with professional demands, and the ways she motivates and supports Victor through the highs and lows of running a business.

Listeners will get an inside look at the partnership, friendship, and love that fuels ETHA, as well as practical insights about navigating life with an entrepreneurial spouse. This heartwarming, funny, and inspiring holiday episode is a must-listen.

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Discount Code: SITEWIDE20

Valid Through: December 25 - 30, 2025

This week's episode of Live Fully with Kratom Podcast, Victor is joined by his amazing wife, Lisa Chung, a high-powered attorney, super mom, and his partner in life and business. She shares what it’s like being married to a CEO, the highs and lows of entrepreneurship, and how she supports and inspires Victor every day. A heartfelt, funny, and uplifting holiday episode you won’t want to miss.

In this episode of Live Fully with Kratom, ETHA Co-Founders Alexander and Victor break down what truly sets ETHA apart. From the basics of what kratom is and how it works, to its traditional roots and modern-day use, the duo shares both science-backed insights and personal experiences that led them to build ETHA.

Listeners will learn about kratom’s alkaloids, different kratom types, dosing, safety, and common questions around energy, pain relief, and dependence. The episode also addresses industry topics like 7-OH, why ETHA does not sell it, and responsible alternatives for those looking to move away from high-potency products.

Whether you’re new to kratom or looking to better understand the ETHA philosophy, this episode offers transparency, education, and practical guidance.

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Discount Code: POWDER25

Valid Through: December 18 - 23, 2025

In this episode of the Live Fully Podcast, ETHA Co-Founders Victor and Alexander re-unite for a special episode, "The ETHA Difference", that takes a look into what makes ETHA so remarkable. The duo takes a deep dive into the essence of ETHA and why ETHA both as a manufacturer, a vendor, and a company, rises so high above the rest in the kratom industry. From ETHA's "hands-on" approach to product manufacturing, to its strict manufacturing and lab testing standards and protocols, ETHA aims not just to make and sell a product, but to educate and give people a safe, high quality, natural alternative for getting their lives back. Check out this episode at the links below and you will no doubt learn a lot about Victor, Alex, ETHA, and the kratom industry as a whole. This is a must-not-miss for the kratom lover and consumer.

In this episode of Live Fully with Kratom, ETHA Co-Founder Victor is joined by Chief of Staff Baltazar for a deep dive into ETHA’s top-selling products. From tablets to mints to extracts, the team shares their predictions, insights, and surprises behind what customers are reaching for the most.

The episode also features an industry update, including Alex’s recent appearance on the We the Species podcast and ETHA’s continued efforts to set higher standards for importing and selling kratom in Europe. Learn why consistent lab testing from source to destination is key—and why it’s such a major challenge in the current marketplace.

Whether you’re curious about ETHA’s bestselling products, interested in industry developments, or simply a fan of the show, this episode is packed with useful context and lively conversation.

Tune in, enjoy the discussion, and—as always—Live Fully!

Alex in We the Species Podcast: https://youtu.be/58IB92xRbLo?si=0U5U7qwLCEE3LuPY

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DISCOUNT CODE: SITEWIDE20
Valid Through: December 11 - December 16, 2025

In this week's episode of Live Fully with Kratom, join ETHA co-founder, Victor and Chief of Staff, Baltazar, they break down ETHA’s top-selling kratom products and share an important industry update on improving standards in European kratom sourcing and testing. A quick, informative look at what’s trending, what’s changing, and what it means for the community. Tune in and Live Fully!

In this week's episode of Live Fully with Kratom Podcast, Head of B2B Sales & Marketing, Sasha sits down with ETHA Co-Founder Victor for an intimate and inspiring conversation. Together, they open up about pivotal moments in their lives—those make-or-break crossroads where you either hang your head and quit… or rise, persevere, and discover what you’re truly capable of.

Sasha reflects on a defining challenge from her days as a rhythmic gymnast, sharing how discipline, resilience, and mental toughness shaped who she is today. Victor takes us back to the difficulties of 2020, a year that tested everyone, and reveals the mindset that helped him push through uncertainty and continue building ETHA.

Join us for a heartfelt episode filled with courage, personal growth, and the reminder that even in our toughest moments, victory is possible.

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Discount Code: PREMIUM25

Valid Through: December 4 - 9, 2025

This week's episode of Live Fully with Kratom, Sasha and Victor share pivotal moments that tested their strength, resilience, and courage. From athletic challenges to the trials of business with ETHA during the 2020 pandemic. Tune in for inspiration and a reminder to keep pushing forward.

In this episode of Live Fully with Kratom, ETHA Co-Founder Victor sits down with ETHA team member Annie to dive into her journey with Olympic lifting and how recovery plays a crucial role in high-performance training.

Annie breaks down the major differences between bodybuilding and Olympic lifting, from the types of stress each sport places on the body to the recovery strategies needed to stay consistent. They explore topics such as:

• Training stress:Bodybuilding’s muscle fatigue vs. Olympic lifting’s nervous-system load

• Mind–muscle vs. mind–speed:How focus, timing, and technique shift between sports

• Injury risk & joint health:Managing technical strain, mobility needs, and repetitive stress

• Pain management & harm reduction:The importance of responsible recovery strategies and avoiding over-reliance on pharmaceuticals

Annie shares her personal recovery routine — including sleep, mobility work, hydration, breathwork, and how she responsibly incorporates natural tools like kratom to manage soreness and stay consistent.

(This episode reflects personal experience only and is not medical advice.)

If you’re an athlete, lifter, or anyone balancing intense training with daily life, this conversation shines a light on training smarter, not harder, and finding recovery strategies that support your goals naturally and responsibly.

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Discount Code: SITEWIDE20

Valid Through: Thursday Nov. 20 - Nov. 25, 2025

In this episode of Live Fully with Kratom, ETHA co-founder, Victor and ETHA Sales Rep. Annie explore the differences between bodybuilding and Olympic lifting, breaking down how each sport affects recovery, focus, and overall performance. Annie shares her personal approach to smarter training—using sleep, mobility, hydration, and responsible natural recovery tools like kratom to stay consistent and manage soreness.