In the Q2 Live Market View, Derek Hanson and Jessica Stafford explore consumer shopping behavior, sales trends, and inventory dynamics in early spring 2025. They highlight how new car leads surged in March and April, how dealers adapted to tariff uncertainties, and how AI-driven tools are helping dealers optimize pricing and inventory decisions. The discussion also emphasizes the importance of real-time data, strategic marketing, and meeting consumers where they are in today’s fast-moving automotive market.