In this conversation, Danny Leibrandt interviews Jonathan Bannister, a home service marketing expert and CEO of Cornerstone Marketing Solutions. Jonathan shares his unique journey from being a police officer to becoming a successful marketer. He discusses the challenges and opportunities he faced while transitioning into the marketing industry, the founding of his agency, and the importance of understanding client goals and metrics in driving business success. The conversation highlights the significance of adaptability, continuous learning, and building strong client relationships in the marketing field. In this conversation, Jonathan Bannister discusses the intricacies of PPC advertising, the importance of budgeting for leads, and the critical role of SEO in marketing. He emphasizes the need for ethical marketing practices and the significance of branding in achieving long-term business success. Bannister also introduces a new marketing strategy for 2025 that focuses on omnipresence and hyper-targeting to enhance brand recognition and customer engagement. In this conversation, Jonathan Bannister and Danny Leibrandt discuss the critical aspects of branding, marketing strategies, and the importance of customer experience in the home services industry. They emphasize the need for businesses to adapt to new generations, particularly through platforms like TikTok, and the necessity of creating engaging video content. Bannister shares insights on enhancing client onboarding experiences and the significance of building trust and perceived value with customers to ensure long-term relationships and success.

Jonathan Bannister, Founder of Cornerstone Marketing Solutions: 

LinkedIn: https://www.linkedin.com/in/jonathanbannister-/

Facebook: https://www.facebook.com/jonathan.bannister.33/

Instagram: https://www.instagram.com/jonathanismarketing/

Top Serv Digital: https://topservdigital.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 Introduction to Jonathan Bannister 

12:01 Transition from Law Enforcement to Marketing

23:48 Building Cornerstone Marketing Solutions

35:49 Understanding Client Goals and Metrics

39:04 The Importance of SEO and Ethical Marketing

45:39 Branding: The Key to Long-Term Success

52:00 Omnipresence in Marketing: A New Strategy for 2025

01:06:41 The Importance of Brand Recognition

01:15:30 Enhancing Client Onboarding Experiences

01:23:03 Building Trust Through Customer Experience

Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery 

#localmarketing #homeservicemarketing #SEO #digitalmarketing #branding #marketingstrategy #videocontent #homeservices