In this episode, Danny Leibrandt interviews Gyi Tsakalakis, a local marketing expert and founder of AttorneySync. They discuss Gyi's journey from being a trial lawyer to establishing a successful digital marketing agency for attorneys. The conversation covers the challenges of starting a business, the importance of industry expertise, effective local marketing strategies, the role of reviews, and the impact of AI on marketing. Gyi shares insights on improving conversion rates, client engagement, and setting realistic goals. The episode concludes with Gyi's vision for the future of AttorneySync and key lessons learned in business.

Key Takeaways:

- Gyi Tsakalakis transitioned from a trial lawyer to a marketing expert.

- The early days of AttorneySync were filled with challenges.

- Industry expertise is crucial for success in marketing.

- Local partnerships and community engagement are key to local marketing.

- Reviews significantly impact business success and visibility.

- Understanding client needs is essential for effective marketing strategies.

- Setting clear goals and expectations is vital for agency-client relationships.

- AI is changing the landscape of marketing and search.

- The onboarding process is critical for establishing client relationships.

- Continuous communication and data sharing enhance client satisfaction.

Gyi Tsakalakis, Founder of AttorneySync:

LinkedIn: https://www.linkedin.com/in/gyitsakalakis/

Instagram: https://www.instagram.com/gyitsakalakis/

Facebook: https://www.facebook.com/gyitsakalakis/

Lunch Hour Legal Marketing: https://youtube.com/@LHLM 

AttorneySync: https://www.attorneysync.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets  

Podcast Chapters:

00:00 Introduction to Gyi Tsakalakis

08:45 Local Marketing Strategies and Partnerships

14:32 Improving Conversion Rates for Law Firms

19:14 The Importance of Data Sharing

25:14 Communication Strategies for Agencies

30:18 Identifying Business Bottlenecks

36:53 The Future of Search and AI

43:06 The Role of Video and Social Media

50:33 Importance of Proximity in Local SEO

57:17 Agency Growth and Future Plans

Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery

#localmarketing #digitalmarketing #attorneymarketing #SEO #GoogleBusinessProfile #reviews #legalmarketing #localseo