In this conversation, Danny Leibrandt interviews Blake Denman, a local SEO expert with 18 years of experience. They discuss Blake's journey into local SEO, the evolution of SEO practices, the importance of user experience, and the future of local SEO. Blake shares insights on conversion rate optimization, link building strategies, and the significance of community engagement for local businesses. They also touch on the tools and resources available for local SEO and the importance of testing and experimentation in SEO strategies.

Key Takeaways:

- Blake Denman has been in local SEO for 18 years and runs Rickety Roo.

- The journey into local SEO can be unexpected and shaped by personal experiences.

- Maintaining SEO rankings requires ongoing effort and strategy.

- Search Experience Optimization (SXO) is becoming increasingly important.

- Conversion rate optimization is crucial for maximizing traffic effectiveness.

- User experience should be a primary focus in SEO strategies.

- Local SEO practices have evolved significantly over the years.

- Citations are now considered table stakes in local SEO.

- Community engagement and sponsorships can enhance local SEO efforts.

- Testing and experimentation are essential for effective SEO strategies.

Blake Denman, Founder of RicketyRoo:

Twitter: https://x.com/blakedenman

LinkedIn: https://www.linkedin.com/in/blakedenman/

Website: https://www.blakedenman.com/

RicketyRoo: https://ricketyroo.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 Introduction to Blake Denman

08:54 Understanding SEO Maintenance and SXO

15:04 The Importance of Community Engagement

20:47 Website Authority and Google Business Profile

24:03 Link Building Strategies for Local Businesses

37:16 The Importance of Unique Content

43:06 Optimizing Google Business Profile 

51:23 Staying Informed in Local SEO

59:11 SEO Testing Strategies and Lessons Learned

Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery

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