In this episode, I’m Danny Leibrandt is joined by Andrew Shotland—CEO of Local SEO Guide—as we dive into newly uncovered local SEO insights specifically for home services. Andrew’s agency has been around for over 18 years, helping multi-location businesses and working with some of the biggest names in the industry, including Angie’s List, HomeAdvisor, Local.com, Bing Maps, Thumbtack, and more.

Andrew also serves on the board of Bay Area Search (an SEO community in San Francisco) and is regularly quoted by major publications such as the New York Times, the Wall Street Journal, and TechCrunch. Recently, he launched a powerful new tool called SERP Summary, which reveals fascinating trends in local search—especially for home services. In this interview, we get an inside look at how SERP Summary works, what surprising data it’s uncovered, and how local businesses can use it to stay ahead of competitors.

We also chat about:

- Why sites like Reddit and Quora are dominating search results right now

- The latest trends in local SEO for pest control, roofing, and other home services

- Actionable tips to improve your Google Business Profile rankings

- Andrew’s creative tactics for boosting local visibility (and the surprising effect of hosting local events and job postings!)

This is Andrew’s second time on the show—so if you missed our first conversation, be sure to check that out after this one. Enjoy the episode, and don’t forget to subscribe for more local marketing strategies!

Andrew Shotland, Founder of Local SEO Guide:

LinkedIn: https://www.linkedin.com/in/localseoguide/

Twitter: https://x.com/localseoguide

Local SEO Guide: https://www.localseoguide.com/

SERP Summary: https://serpsummary.localseoguide.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Audible: https://www.audible.com/podcast/The-Local-Marketeer/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp 

Podcast Chapters:

00:00 Introduction to Andrew Schottland

05:02 Utilizing SERP Summary for Home Services

10:39 The Rise of Reddit and Quora in Search Results

17:20 Analyzing Winners and Losers in Home Services SEO

25:12 Analyzing Traffic Trends and Google Updates

29:06 Leveraging Reddit and Quora for Local Marketing

36:05 Rapid Fire FAQ on Local SEO Misconceptions

40:17 Insights on Google Algorithm and SEO Tools

45:40 Local Marketing Secrets and Effective Strategies

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