Local SEO Tactics and Digital Marketing Strategies

Discover The Easy But Hidden Way To Engage With More Customers And Get Ahead Of Your Competition

• There is a rise in the ratio of non-phone call communications for customer contact from websites
• Phone calls remain the most popular method of contacting local companies for service requests
• Often times businesses are slower to reply to emails than they are in handling phone calls
• Customers can easily contact many businesses via email in short order
• If you can promptly reply to emails, you will stand out above the competition
• Customers can also contact you via Yelp, Facebook, Twitter, and other 3rd party messaging methods
• You can use screen recording apps (like Loom) to record a message, and link to it in your message replies
• Many customers choose messaging over a phone call so they can have a one-way conversation and avoid talking to a salesperson
• Strategically reply to messaging with smart and informative answers, communicating your points where relevant
• Emails and messages are easily shared by customers, so your replies should take that into consideration
• Instant messages are much more intimate and less likely to get lost in the shuffle, compared to emails or phone calls
• Messaging platforms like Yelp and Facebook will display your response (reply) time - a slow response time can turn customers away, and a fast response can gain you new customers
• Find all your communication inputs and understand how and where you are getting new leads from
• Use Google My Business to enable messaging (SMS) direct from your GMB listing
• Use Twilio or Intrycks Call Tracking to integrate SMS on your business phone numbers
• Integrate a live chat feature on your website to provide easy and immediate customer interactions
• Make sure you have a quote form or contact form on your website that is easy to find and easy to use

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode28

If your business has multiple locations, you need a slightly different approach to your local SEO strategy. There are a few simple but highly effective concepts you can deploy to maximize your exposure and increase your Google rankings for all locations. In this episode we'll break down the subtle differences that are needed when you feature multiple locations on your website, in order to get every location ranked and dominate in your local market!

• How to setup pages on your website to rank and dominate for each location you have
• Setting up one website with a page for each location is better than having separate websites for each location
• Make sure you have a Google My Business (GMB) listing for each business location
• Create an individual page on your website for each business location you have
• Link to these individual location pages from the respective GMB listing for each page
• Create a main "Locations" page on your website, making it an index listing of each location
• Link to each individual location page from the main Locations listing page
• Make each location page unique to the location, using images and information about the location
• Optimize location pages for the specific city that the business location is within
• Make your homepage focused on the brand and identity, not the locations you serve
• Be careful when setting up your service area in GMB so you do not overlap locations
• Make sure any local citations or online profiles for each location are linking back to the individual location pages on your website
• If you choose to have unique Facebook pages for each location, take advantage of Facebook Locations to manage them

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode27

How To Approach Local SEO and Increase Rankings If Your Business Has Multiple Locations

If your business has multiple locations, you need a slightly different approach to your local SEO strategy.  There are a few simple but highly effective concepts you can deploy to maximize your exposure and increase your Google rankings for all locations.  In this episode we'll break down the subtle differences that are needed when you feature multiple locations on your website, in order to get every location ranked and dominate in your local market!

• How to setup pages on your website to rank and dominate for each location you have
• Setting up one website with a page for each location is better than having separate websites for each location
• Make sure you have a Google My Business (GMB) listing for each business location
• Create an individual page on your website for each business location you have
• Link to these individual location pages from the respective GMB listing for each page
• Create a main "Locations" page on your website, making it an index listing of each location
• Link to each individual location page from the main Locations listing page
• Make each location page unique to the location, using images and information about the location
• Optimize location pages for the specific city that the business location is within
• Make your homepage focused on the brand and identity, not the locations you serve
• Be careful when setting up your service area in GMB so you do not overlap locations
• Make sure any local citations or online profiles for each location are linking back to the individual location pages on your website
• If you choose to have unique Facebook pages for each location, take advantage of Facebook Locations to manage them

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode27

Bing SEO! It's something that most businesses ignore, and you can use that to your advantage! Research shows that up to 33% of the US population uses Bing on a monthly basis, with over 5 billion searches on the Bing network each month. Bing has some great SEO tools, just like Google, including Bing Webmaster Tools, Bing Places, and Bing Connected Pages. We'll break down how to use these tools and get your business listed in Bing, to tap into the hidden audience you may be missing out on!

• It's super easy to get your business setup on Bing Places
• Bing Places is the Bing equivalent to Google My Business (GMB)
• Yahoo pulls Bing Places business listings into the Yahoo Local search results
• AOL pulls Bing Places business listings into the AOL local search results
• Over 5 billion monthly searches on the Bing search network each month in the US
• Up to 33% of the US market is being served by Bing, via Bing, Yahoo, and AOL
• You need Yelp reviews because the reviews on Bing Places are provided by Yelp
• Use Bing Webmaster Tools, which is like the Google Search Console
• Submit your website to Bing via the Bing Webmaster Tools portal
• Bing Connected Pages can "connect" your website to your social profiles
• Many competitors are not active in Bing, so your odds for domination are increased

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode26

Bing SEO Using Bing Webmaster Tools and Bing Places To Increase Your Local Rankings and Exposure

Bing SEO!  It's something that most businesses ignore, and you can use that to your advantage!  Research shows that up to 33% of the US population uses Bing on a monthly basis, with over 5 billion searches on the Bing network each month.  Bing has some great SEO tools, just like Google, including Bing Webmaster Tools, Bing Places, and Bing Connected Pages.  We'll break down how to use these tools and get your business listed in Bing, to tap into the hidden audience you may be missing out on!

• It's super easy to get your business setup on Bing Places
• Bing Places is the Bing equivalent to Google My Business (GMB)
• Yahoo pulls Bing Places business listings into the Yahoo Local search results
• AOL pulls Bing Places business listings into the AOL local search results
• Over 5 billion monthly searches on the Bing search network each month in the US
• Up to 33% of the US market is being served by Bing, via Bing, Yahoo, and AOL
• You need Yelp reviews because the reviews on Bing Places are provided by Yelp
• Use Bing Webmaster Tools, which is like the Google Search Console
• Submit your website to Bing via the Bing Webmaster Tools portal
• Bing Connected Pages can "connect" your website to your social profiles
• Many competitors are not active in Bing, so your odds for domination are increased

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode26

What is local SEO? How does local SEO work? How do you use local SEO marketing to rank locally in Google for the searches you want? In this episode we'll answer these questions and run down the most important things you should be doing to get found locally in Google, and Bing. Learn what you need to do on your website, plus the importance of social media profiles and review portals as it relates to your local presence. We'll round up some tips from previous episodes, plus talk about some new tactics too!

YOU'LL LEARN

• If you're trying to get found locally, you need to setup your Google My Business (GMB)
• You need to be appearing in the top 3 results within the GMB for searches
• Getting reviews on your GMB will help with your local search rankings
• Google Posts (within GMB) expire after 7 days, so post weekly to stay visible
• Choosing the primary category for your GMB is very important
• Take advantage of the Business Description in the GMB and fill it out
• Make sure you properly setup your Service Area Business if you visit your customers
• You can setup a GMB even if you do not have a website yet, and still rank in Google
• Get setup on Bing Places to show up in the Bing map pack, for local searches in Bing
• Setup business pages on the main social networks (Facebook, Twitter, LinkedIn, etc)
• Put up a profile on popular review portals such as Yelp, CitySearch, and similar
• It's very important to keep your NAP (name, address, phone number) consistent on all listings
• Local SEO just means that your efforts focus on showing up for your local city, not nationwide
• Make sure your GMB primary category is leveraged heavily on your homepage
• List your physical address twice on your homepage, once above the fold and once in the footer
• Put your phone number at the top of your website, and make it big, bold, and contrasting
• Get local backlinks by sponsoring clubs, teams, and organizations in your city

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode25

Focus On Local SEO To Rank Higher In Google For Locally Based Searches

What is local SEO? How does local SEO work? How do you use local SEO marketing to rank locally in Google for the searches you want? In this episode we'll answer these questions and run down the most important things you should be doing to get found locally in Google, and Bing. Learn what you need to do on your website, plus the importance of social media profiles and review portals as it relates to your local presence. We'll round up some tips from previous episodes, plus talk about some new tactics too!

YOU'LL LEARN

• If you're trying to get found locally, you need to setup your Google My Business (GMB)
• You need to be appearing in the top 3 results within the GMB for searches
• Getting reviews on your GMB will help with your local search rankings
• Google Posts (within GMB) expire after 7 days, so post weekly to stay visible
• Choosing the primary category for your GMB is very important
• Take advantage of the Business Description in the GMB and fill it out
• Make sure you properly setup your Service Area Business if you visit your customers
• You can setup a GMB even if you do not have a website yet, and still rank in Google
• Get setup on Bing Places to show up in the Bing map pack, for local searches in Bing
• Setup business pages on the main social networks (Facebook, Twitter, LinkedIn, etc)
• Put up a profile on popular review portals such as Yelp, CitySearch, and similar
• It's very important to keep your NAP (name, address, phone number) consistent on all listings
• Local SEO just means that your efforts focus on showing up for your local city, not nationwide
• Make sure your GMB primary category is leveraged heavily on your homepage
• List your physical address twice on your homepage, once above the fold and once in the footer
• Put your phone number at the top of your website, and make it big, bold, and contrasting
• Get local backlinks by sponsoring clubs, teams, and organizations in your city

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode25

Google My Business (GMB) is an extremely important part of SEO and the digital marketing strategy for any local business wishing to get found online. In this weeks episode, we'll review some recent changes and updates to GMB, plus some important areas you'll want to take advantage of. Find out how to continually optimize your listing, increase exposure, and stay up-to-date on any new GMB updates in the future!

YOU'LL LEARN

• New features that are available to use in your Google My Business listing
• What you should do with the Google My Business description area
• How using the Google My Business description can benefit your SEO and exposure
• Overview of the new Services feature within your GMB listing
• How to match up your website structure with your GMB Services
• Best practices for Section names, Service titles, and Item Descriptions
• When you should or should not show your pricing in the GMB Services area
• Google has removed all anonymous reviews from GMB listings
• The importance of, and tactics to get more reviews on your website
• How to add users to your GMB listing so you can delegate tasks and updates
• What are Attributes within the Google My Business listing
• How to stay up to date with GMB news and updates directly from Google

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode24

How To Use Google My Business Descriptions, Services, Attributes, and More

Google My Business (GMB) is an extremely important part of SEO and the digital marketing strategy for any local business wishing to get found online.  In this weeks episode, we'll review some recent changes and updates to GMB, plus some important areas you'll want to take advantage of.  Find out how to continually optimize your listing, increase exposure, and stay up-to-date on any new GMB updates in the future!

YOU'LL LEARN

• New features that are available to use in your Google My Business listing
• What you should do with the Google My Business description area
• How using the Google My Business description can benefit your SEO and exposure
• Overview of the new Services feature within your GMB listing
• How to match up your website structure with your GMB Services
• Best practices for Section names, Service titles, and Item Descriptions
• When you should or should not show your pricing in the GMB Services area
• Google has removed all anonymous reviews from GMB listings
• The importance of, and tactics to get more reviews on your website
• How to add users to your GMB listing so you can delegate tasks and updates
• What are Attributes within the Google My Business listing
• How to stay up to date with GMB news and updates directly from Google

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode24

What are the most important pages you need do have on your website - one of the most common questions we get asked! In this episode we'll break down the main pages that every local business should be including, and answer this question. These are the critical pages for Google bot and your customers, and you need to design them for both to have success. Here's what working for us right now and we hope it helps you, too!

YOU'LL LEARN

• What are the critical and essential web pages that you need to have on your website
• Your homepage is the most important page on your website
• Using your primary Google My Business category on your homepage
• How to properly display your address and nearby cities you serve on your homepage
• Creating niche pages for the products and services you provide
• Including your secondary Google My Business categories in your niche pages
• Designing your pages for both your customers and Google to navigate and find
• Using an About Us page to send signals to Google about being a legitimate business
• Putting a Contact Us page in your main menu
• What type of information you should be putting on your contact page and how to display it
• The importance of a reviews or testimonials page, and what it does for Google
• Creating a "locations served" page if you serve cities outside of where you're physically located
• Matching your Google My Business service area with your locations served page

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode23

Thanks for Listening!